My Curly Routine with Jo Robertson

“I’ve always loved my curls, but I’ll be honest – they haven’t always loved me back.”

For Jo Robertson, Wonderful Brands Educational Director, managing curls has been a lifelong learning curve. Her fine, highlighted 2C/3A curls need the right mix of moisture and curl encouragement to stay happy.

“If I can keep those in balance, my curls reward me with bounce, shine and definition.” Jo’s built a simple, effective routine that keeps her curls looking their best – no overcomplicated steps, just smart, consistent care.

Jo’s Curly Routine:

1. Cleanse & Condition – Curly Shampoo & Conditioner
Gentle cleansing to remove build-up while keeping hydration locked in.

2. Treat Weekly – Curly Mask + Bond Hero
Deep hydration + strength in one hit – especially after colour or active weeks.

3. Tone – Silver Leave-In Mousse
Keeps blonde highlights bright and brass-free.

4. Leave-In Conditioner – Color Care Maintenance Serum
Lightweight but powerful – Jo’s go-to for hydration and up to 40% more strength.

5. Define – Curl Creator Cream
That perfect gel-cream balance for soft, touchable definition.

6. Dry – Plop, then diffuse dry
Adds volume without frizz. Reapply Curl Creator if curls need extra hold.

7. Finish – Curly Oil
Seals in shine once dry and adds protection throughout the day.

“This isn’t about a long, complicated list of products – it’s about knowing what my curls need and when they need it.”

🌿 Jo’s Top Tip: “Introduce one product at a time and see how your curls respond – that’s how you’ll build the perfect routine for your texture.”

💛 Explore the full Yellow Professional Curly range and help your clients embrace their texture with confidence.