The Science Behind the NEW Yellow Professional Keratin Collection

Discover the skincare-inspired ingredients delivering smoother, shinier, healthier-looking hair.

Today’s salon clients are more ingredient-conscious than ever before.

They’re reading labels, following beauty trends on social media and actively looking for products containing ingredients they already know and trust.

This movement, often referred to as skinification of hair, has transformed professional haircare. Ingredients once found only in premium skincare are now becoming the benchmark for high-performance salon treatments.

The NEW Yellow Professional Keratin Collection has been developed with this in mind, combining recognised skincare ingredients with advanced smoothing technology to create long-lasting, professional results.

Why Hyaluronic Acid?

If you’ve ever looked at a premium skincare product, you’ve almost certainly seen Hyaluronic Acid.

There’s a good reason why.

Did you know?

Hyaluronic Acid can hold up to 1,000 times its weight in water.

That remarkable moisture-retaining ability has made it one of the beauty industry’s most recognised ingredients.

Now, it’s bringing those same hydration benefits to professional haircare.

Within the Yellow Professional Keratin Collection, Hyaluronic Acid helps create a protective moisture barrier around the hair fibre, supporting hydration while improving softness, shine and manageability.

Hair Benefits

✔ Helps maintain hydration

✔ Improves softness and silkiness

✔ Enhances shine

✔ Helps reduce dryness and frizz

✔ Leaves hair smoother and easier to manage

Healthy hydration creates the perfect foundation for smoother, longer-lasting results.

More Than One Hero Ingredient

The Keratin Collection doesn’t rely on one ingredient alone.

Every formula combines four professional technologies that work together to transform the hair.

Hyaluronic Acid

What it does

Attracts and retains moisture.

Why it matters

Hydrated hair is softer, shinier and far easier to manage.

Client result

Hair feels silky, healthy and smooth.

Kera Nutri Complex

A nourishing blend of:

Keratin
Murumuru Butter
Babassu Oil

Together these ingredients help condition the hair fibre, smooth the cuticle and reduce frizz while improving softness and shine.

Client result

Smooth, glossy hair with noticeably less frizz.

Aloetrix Complex

A blend of:

Aloe Vera
Wheat Protein
UV Filters

Designed to hydrate, strengthen and protect the hair during and after the service.

Client result

Hair feels healthier, stronger and easier to style.

Glyoxylic Acid Technology

Professional smoothing technology that helps reshape the hair structure for long-lasting texture control.

Rather than simply coating the hair, Glyoxylic Acid works to improve manageability and reduce unwanted volume while maintaining movement.

Client result

Long-lasting smoothness, easier styling and reduced frizz.