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Have you always dreamt of shooting your own collection but don’t know where to begin? Or are you looking to take your hair shoots to the “next level” and be the BEST? If so this is the seminar for you.
Andrew O’Toole ELEVEN Australia Co-Creative Director and world-renowned photographer is hosting his first Masterclass at Salon International on Monday 16th October 11.50 am
This is a fantastic opportunity to learn from ELEVEN Australia Co Creative Director, Andrew O’Toole, he has never hosted a class like this before! During this class you will find out what it takes to put a photoshoot together and with over 100 of his shoots finalising in both British & Australian hair awards there is no one better to learn from.
Andrew O’Toole – world renowned photographer – who has shot for the best of the best in the hair industry will be taking you behind the scenes for the first time, sharing his secrets that can take your next collection to a winning collection. Joining Andrew will be ELEVEN Australia Ambassador Melvin Royce Lane who will be styling live whilst Andrew shoots real-time. Andrew said:
I’m going to share with you the SECRET tips and tricks I’ve learnt from working with the world’s most awarded hairdressers for the last 25 years. I’ll share my insights that can accelerate the image creation process for any hairdresser – regardless of their skill level – and save thousands of pounds! WATCH me shoot LIVE to learn how simple techniques can create jaw dropping results.
Book now to avoid FOMO
With tickets just £49, you can’t afford to miss this one. Oh and use our code AOMASTERCLASS and you’ll get 50% off the masterclass price.
Who is Andrew O’Toole?
Internationally recognised photographer and Creative Director,
An internationally recognised photographer and creative director who shoots for some of the most prominent hairdressers & brands around the world. Having lived and worked in London, Milan and Portugal across his 20+ year career, and assisted renowned photographers such as Annie Leibovitz. Andrew has carved out a photographic niche that is conceptual, artistic and highly polished. Specialising in hair & beauty, his iconic style takes a radical approach to capturing imagery for clients.
Andrew’s accolades
- Over 100 industry finalist awards in UK and Australia
- Joey Scandizzo : Winner 2018 Australian Hairdresser of the Year
- Jason Fassbender: Winner 2017 Australian Hairdresser of the Year
- Frank Apostolopoulos : Winner 2016 Australian Hairdresser of the Year
- Angelo Seminara : Winner 2016/2012 British Hairdresser of the Year
- Mark Leeson: Winner 2014 British Hairdresser of the Year
- Australian Photographer of the Year 2013
- AIPP: Photographic Collection 2012
- Shot winning collection for Australian Hairdresser of the Year for the last 15 consecutive years.
Mini Products are not just for Travel.
OK, we know they are great for travel and who doesn’t take miniature versions of their favourite hair & beauty products with them when they go on holiday or for that chic weekend break. But, we know that stocking travel size shampoo’s, conditioners and styling products can ignite your salon retail, so here are some top reasons we believe you wont regret stocking these pocket sized beauties…
Before we get started we need to thank Stella at Lux Loughborough for the picture 📸 and for making the most of ELEVEN Australia mini’s in her beautiful salon. All of the ideas below will help you grow your salon retail but they will work much better if you ensure you are carrying stock of each of the ELEVEN Australia mini size products and are displaying them beautifully in a salon HOT SPOT like the reception desk. Ask your Wonderful Brands Account Manager for ideas to help you get this right and be sure to check out our latest promotions to give you some inspo to drive your retail.
A Great Way for Clients to Try
You’ve created that stunning layered cut and styled it using your favourite I Want Body Texture Spray but your client just isn’t sure that she will use it then recommend taking home a mini first. With a much smaller investment this is a great way for clients to try out a new product.
Something for the Gym Bunny
With over 15% of the UK population going to the gym regularly many clients are looking for products to keep in their gym bag. Whether it’s Deep Clean Clarifying Shampoo for that post workout shower or Give Me Clean Hair Dry Shampoo for a quick style fix, mini products are a great solution.
Business Travellers Best Friend
Whether its a quick trip with an overnight stay in the UK or your client is travelling overseas they will be looking to pack light and avoid that wait for hold luggage at the airport, our minis are all designed to fit in your hand luggage and are under 100ml so can be taken through airport security.
GWP, that’s Gift With Purchase
We are all used to shops offering promotions and one that is particularly effective is the GWP.
Think about your last visit to a beauty counter, were you tempted to buy that new primer because you were offered a free mini moisturiser? We all love something for nothing! What about the free moisturiser, did you love it? Oh, you bought a full size one on your next visit.
This is the kind of activity you can copy in salon and it will really drive your retail sales. For example you could offer a free mini styling product when you a shampoo & conditioner.
Or a Salon Service Promotion
Just like the GWP you can use mini’s to grow your salon services and build retail at the same time. How about offering a free mini product when you rebook today? This will help boost your rebook % and you will see your retail grow as clients are more likely to after trying and seeing the benefits.
Don’t forget to ask how they got on with their mini product when they return to the salon.
And Yes! Holidays too
Are you going anywhere nice for your holidays this year
It’s the conversation that always comes up just be sure to use the opportunity to mention…
We have some great mini products that are ideal for holidays
We offer retail training for salons and can help you make the most of mini products, ask your Wonderful Brands Account Manager to help you grow your retail.
If you missed out on getting a ticket to Bondi to Bristol don’t fear, we are taking our ELEVEN Australia event to Manchester.
Melbourne to Manchester on Monday 2nd October.
Now with 4 platform artists, our event just got bigger! Conor Doyle, Hair Educator, Content Creator & ELEVEN Australia Brand Ambassador, Melvin Royce Lane, ELEVEN Australia Head of Education, Jo Dyer ELEVEN Australia Guest Artist from YOKE THE SALON Plymouth and Paul Dennison ELEVEN Australia Guest Artist . This will be a bumper day of inspiration.
Get ready for an interactive day at Melbourne to Manchester! With 4 models expect a day packed full of inspiration & knowledge from colour techniques you can take back to the salon through to how to capture that perfect image. As we are moving in to autumn we will be looking at transitioning our ELEVEN Australia COLOUR bright summer blondes by adding dimension, as well playing with bespoke tones to create a seasonal palette. Cutting and styling will also take centre stage with the fresh looks and techniques you can take straight back to the salon.
Straight after our last event, Bondi to Bristol, Conor said
This was such an exciting event to work at, we created colour magic live while sharing and chatting about our unique approach to colour. I can’t wait for the next one ❤️
and Melvin was blown away too
This event was incredible, it was so good to get to meet so many of you and to share our ELEVEN Australia brand ethos with you all. I can’t wait for the next one, this time bringing a little bit of Melbourne to Manchester!
Where: fivefourstudios, 54 Oldfield road, Manchester, M5 4LZ
When: Monday 2nd October 10.30 – 4.30
What’s included: Drinks, snacks, lunch and an ELEVEN Australia goodie bag worth over £200
How to book: Speak to your account manager or click the link below
Investment: £150 +VAT (3 easy payments available with Klarna)
Our NEW COLOUR CARE REFRESH MASKS from YELLOW PROFESSIONAL offer a new fantastic, fun and colorful addition to any salon!
Refresh Mask is the extra-care colour revitalising treatment, that is easy to apply with immediate results. Its delicate and caring formula helps maintain or refresh the colour at home, whenever you want. In the salon it offers a new smart & easy toning service.
Hair Colourist Hayley Penny said
The versatility has really blown me away! Having them as both an in-salon and client take-home treatment means beautiful results and great salon profitability.
Hayley shared with us some of the incredible results she has achieved with the NEW YELLOW PROFESSIONAL COLOUR CARE MASKS, we cant wait to see your before and after images too.
COLOUR CARE REFRESH MASK RANGE
The range consists of 5 colours all designed to create incredible results both in-salon and for home use. Highly conditioning and nourishing, the masks leave the hair extremely soft to the touch, shiny and irresistible to the eye. They enrich the hair colour with beautiful shades, enhancing the colours vibrancy.
How to use the NEW COLOUR CARE REFRESH MASKS
Onto towel-dried hair, apply the desired shade. Distribute the product with the help of a brush and comb through for an even distribution. Leave for 3-20 minutes depending on the desired effect. Rinse.
We offer colour education for salons, ask your Wonderful Brands Account Manager if you would like to book an in-salon session or check out our education brochure here.
Cool tones have been popular for several seasons, but now warm shades are back in vogue!
Blondes become more natural, browns are softer with chestnut undertones and reds have started to evolve into warmer tones which will become a real statement in the coming seasons.
Black moves towards violet. An unexpectedly wearable shade, which was launched last season, now reappears with a warmer tone.
What are you waiting for? Discover our new and vibrant colours now.
Cool Coppers 6.41 & 8.41
Over the past year, we have seen the rise of copper hair with many blondes transitioning over. Within the Yellow Professional colour portfolio, we have a great range of coppers and our new copper tones .41 are great additions to the range, opening up new hues to play with. Soft Coppers are perfect for Summer as our skin tones warm-up. Copper ash is a perfect tone to compliment Summer days.
Referencing our colour wheel you can see that .1 (Blue/Ash) sits opposite .4 (Orange/Copper) and the Blue/Ash will subdue the Copper giving a result of a girl next door natural copper.
Mahogany Ash 4.51 & 6.51
Our new Mahogany Ash tone .51 will allow you to give your clients an iced chocolate tone and is perfect for your warmer complexion client.
The .5 sits towards the middle of the colour wheel as a warm Mocha. This is used to create chocolate tones like 5.53 Mahogany Gold which is more suited to cooler complexions.
Intense Violets 4.22S & 5.22S
Since launching the 4.22 and 5.22 you have given us feedback that you love the tones but wanted something more intense. The good news is that Yellow Professional have listened and in our new line up of 2023 shades we have ultra-deep Violets 4.22S & 5.22S. This compliments the new intense trend perfectly.
To get the most vibrant Violet we recommend that you pre-lighten the hair. When using the Intense Violets over a base 4 or 5 be mindful of the red undercoat when lifting the hair, this will subdue the violet. To counteract this you can pre-lighten pieces or colour inject (this is done by adding extra colour into your mixture to intensify the tone).
We offer colour education for salons, ask your Wonderful Brands Account Manager if you would like to book an in-salon session or check out our education brochure here.
11 tips for retail success.
We hear it all the time “I just don’t like selling!” or “I’m here to cut and style hair, I’m not in sales.” yet we know that not only does retail bring in more revenue & profit for the salon, many studies have shown that a salon client that purchases retail will remain a client longer than those that don’t.
Time for a simple mind set switch, you are not here to sell, you are here to share your expert knowledge and ensure your clients hair looks on point between appointments. Here Andy Campling shares his 11 simple strategies to improve your retail, follow one or two and your retail will improve, implement all 11 and we guarantee you will be a salon retail rock star!
TIP #1 – Don’t Sell!
Recommend & Educate your clients about what products you’re using in their hair and why you’re using them. This builds a positive rapport and trust with your clients, meaning they may not buy from you the first or second time you do their hair but they probably will on the 3rd or 4th! Consistency and persistence is the key to generating regular sales. To get real impact tell them about why you love the product or how it transformed another clients hair after they started using the product.
I love Miracle Hair Treatment, it’s the perfect base to protect your hair before styling.
TIP #2 – Show Them!
Place the Testers in front of your client in a subtle manner as you use them in their hair. Encourage them to pick it up and have a read/look. Fragrances are big drivers of purchase with all beauty products, how often do clients say “oh, that smells amazing!” – smell brings good memories like holidays and make us more likely to buy. Touch Marketing – If you can get your customer to put that product in their hand for 20 seconds or more it’s 90% sold!
TIP #3 – Start a Retail Chat
During your Consultation ask your client what products they are using at home and whether they are happy with them? If they are happy with them you should still present the appropriate products for their hair that you stock in your salon and say “Unfortunately we don’t stock those products here but these are the products I will be using in your today.
Ask your client questions about their hair. If you can get your client to open up to you about their hair issues then you have an open pathway to solve the clients issues with the appropriate retail products.
Salons that retail have a much higher client retention rate than those that don’t. The client feels that the stylist genuinely cares about the condition of their hair and therefore they have less reason to want to explore other salon options.
TIP #4 – Tick Sheet
Use Consumer Brochures that list all the products you use, like the ones ELEVEN Australia provide. Present a brochure to every one of your clients, either at the cutting chair or at the checkout, and circle or star the products you have used. It not only gives your client more incentive to purchase during the consultation but it can give them something to look at when they get home and will increase your chances of a sale when you next cut, colour or style their hair.
TIP #5 – Always Offer
Always give your Client the Opportunity to purchase during checkout. This links all of the above together. If you don’t give them the opportunity the next person (or the dreaded internet!) will and you have missed your chance and lost a sale that should have been yours.
TIP #6 – Put a Price on it!
Put the Retail Price on your Salon Use Products, clients often have no idea what the price of professional hair products will be so are too afraid to ask. Equally as a stylists its hard to remember all the prices and sometimes it just slips are mind to talk price. When clients know the price of a product upfront they are more inclined to purchase.
Ask your Wonderful Brands Account Manager for price stickers, they are free to all our salons.
TIP #7 – Use them on Your Own Hair
Know and use your Retail Products on your own Hair. This is the best way to learn what they do and get comfortable with them. When you discover which Eleven Australia products work well for you, you will be boasting
about how amazing they are to your clients and in turn create a sale.
TIP #8 – Show off!
Point of Sale is Key, the brand needs maximum presence to shine. ELEVEN Australia is marketed amazingly well with loads of merchandising material. It only takes one poster or image to trigger a client’s memory about a product or a brand they want to buy because they saw it on a social media page or in their favourite magazine. Keep your retail shelves, hot spots & styling stations presented perfectly at all time.
TIP #9 – Never Assume…
Really Never Assume a customer wont buy product from you because of the way they look or talk. It’s often the most unassuming clients who may become your best retail customer. Every client deserves to know what you are using and why you are using it.
TIP #10 – Lookin’ Good, Good Looking!
Take Pride in Your Appearance. Take the time before work each day to make sure you look your best, & the salon looks great too. We are in an industry where image is important. You wouldn’t trust a bare faced or badly made up MUA so why should your clients trust a stylist who doesn’t make the effort to look their best each day.
TIP #11 – Get Sorted
Be Organised and Keep Your Stock Levels up. We all curse Amazon, Beauty Websites and supermarkets for selling well known hair products but there is a reason they do so well. They always run high stock levels and present the product well. They also know there clients well and make recommendations based on their behaviour, checking how clients are getting on with the product you recommended on their last visit will help you continue to offer unbeatable support. Using your knowledge and staying on top of stock means you will never lose a sale.
We offer retail training for salons, ask your Wonderful Brands Account Manager if you would like to book an in-salon session.
…and Reduce Your Colour Bill with YELLOW PROFESSIONAL Vegan Hair Colour
As a salon owner, finding ways to increase profits and reduce costs has become a priority, in our January 2023 survey 72% of hair salon owners told us that reducing costs was their number one priority for the year. One of the biggest outlays for any salon is their colour and many don’t realise that they could half their colour bill without compromising on service or results.
Why we love YELLOW PROFESSIONAL Colour
YELLOW PROFESSIONAL vegan hair colour is THE ideal solution for any salon looking to reduce costs whilst delivering WOW results for their clients. YELLOW PROFESSIONAL vegan hair colour is a high-performance product that is specifically designed for professional use. It is formulated with natural ingredients, which are gentle on the hair and scalp, providing excellent colour results with maximum coverage.
A compact range of colours that allows you to offer an unlimited range of bespoke colours, the whole range can be transformed into a true demi-permanent colour using our simple additive and hero product, Tone-on-Tone Creator. All this means you need less stock, so not only can you reduce your colour bill per service, you can also reduce cash tied up in stock. Switching to YELLOW PROFESSIONAL could be the best decision you make this year!
Cost Savings for Salons
To see what you can save download our colour calculator here: DOWNLOAD COLOUR SAVINGS CALCULATOR
If you’d like to experience YELLOW PROFESSIONAL why not start with one of TRY ME KITS 💛
We asked our friend Maddi Cook from Boss Your Salon to talk about why understanding your salon numbers is so important.
If you want to learn more after you have read this check out the course Maddi is running for us here.
Here’s what she had to say….
Turnover, Profit & Cashflow…
These are key to understand , like the saying goes,
“Turnover is vanity, profit is sanity, cash flow is king”.
A lot of salon owners (and business owners in general), will talk in terms of turnover. Turnover is what I would call a ‘vanity metric’, meaning it’s something that sounds good but doesn’t really say a lot about a business! Cashflow is all about what’s left in the business after your outgoings, making it the most important metric of all.
Let’s take a look at a couple of examples…
The difference in turnover is a whopping £167,000 – yet the difference in the net profit is only £2,722.20.
So many things can play a factor in all of these figures, the key is to increase your bottom line (profit), by either increasing turnover, reducing your outgoings or a combination of the two.
VAT will also play a big part when it comes to your figures, and the general consensus it so absolutely SMASH through the threshold rather than just hovering above it. You can always try your hardest to stay below the VAT threshold (and that’s absolutely fine if that’s what you want for your business!) but when it comes to growth, the fact is that it is pretty easy to hit VAT (especially one you employ team members) so you need to make sure you are far and above the threshold so you don’t feel the hit when the VAT man comes a-knockin’.
There are loads of outgoings to take into account when running a salon, to name a few:
- Rent
- Rates
- Utilities
- Wages/NI/Tax
- Pensions
- Phone
- Internet
- Booking system
- Stock
- Sundries
- Laundry
- Insurance
- Music licences
- Insurance
- Water
- Advertising
- Website
- Retail
- Salon repairs/maintenance
- VAT
- Personal tax
All of this is BEFORE you take a wage!
So make sure that when you look at your break-even costs, they are exactly just that. Your doors will remain open but you won’t be taking a penny from the business so it’s imperative to include this when looking at your numbers.
Then see if you can work on some of the above outgoings to bring them down… and I’m not talking about the tax! But are you shopping around for the best deals on rent, utilities, phone, internet, stock, insurances etc? The pennies will soon make pounds and they will be in your pocket! Or reinvested into the business in the form of training, refurbishments and expansions.
It’s good to look at these at least annually (or more often if you can!) to really grow your profits.
If you want to get your prices perfect (and profitable!) check out my pricing calculator.
And don’t get disheartened when you hear of another salon turning over mega bucks – it really doesn’t say anything about the success of the business!
Maddi x
Warm, balmy nights and expansive beaches… tropical bliss! Recently, the ELEVEN Australia team ventured to the iconic far away land of Northern Australia to create the new campaign, FAR NORTH.
Staying authentic to the vibrancy of ELEVEN Australia whilst championing the sublime beauty of northern Australia’s natural surroundings. Bold bursts of colour contrasted against soft and gentle light worked together to celebrate the magic of nature.
A series of simple, re-creatable looks inspired by the effortless movement and textures found within Australia’s tropical landscape. Think free-flowing, gentle bends mixed with defined edges and raw finishes.
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Credits:
Hair: Joey Scandizzo
Photographer: Andrew O’Toole
MUA: Kylie O’Toole
Stylist: Stuart Walford
Hair Colour: Rachel Vitullo using
ELEVEN Australia COLOUR
Producer: Amy Forrest
Models:
Soreto Boardman
Nikki Hillier
Marcel Brendenbals
Nyree Kemp
Gracie Smith
Nina Xiao