With Glastonbury just around the corner, we’re excited to share five fantastic festival tips from our ELEVEN Australia Educators and Stylists! As you pack your festival bag with all your funky garments, don’t forget to include your ELEVEN Australia haircare essentials to ensure your hair looks as fabulous as you feel!

Tip #1: Midday Shower Magic

Festival-goers, take note! Showering midday can be a strategic move to avoid long lines and dive back into the fun faster. Start with ELEVEN Australia’s Smooth Me Anti-Frizz Shampoo and Conditioner to keep your hair soft and manageable in any weather. For thicker locks, Smooth Me Now Thermal Spray or Miracle Hair Treatment can be a game-changer. When it’s time to tackle stubborn glitter or paint, Deep Clean Clarifying Shampoo is your best friend. Style your hair in playful pigtails, and by evening, your hair will be super hydrated with lusciously beachy waves, ready to party!

from Charlotte Evans – Ginger Salon

Tip #2: Versatile Hairstyles for Every Day

Festival season calls for hairstyles that match the energy and excitement! Begin with loose, wavy hair to embrace the carefree vibe of day one. Transition to half-up styles as the festival progresses to keep your look fresh and manageable. By the third day, sweep your hair up to stay cool and collected, ready to dance the day away. ELEVEN Australia’s Dry Finish Wax Spray is a festival-goer’s secret weapon, offering the flexibility to restyle while nourishing your hair with shea butter. It’s the perfect blend of style and care for those unforgettable festival moments!

from Amber Bird – Michael John Hair Artwork

Tip #3: Embrace Natural Beauty

Embracing your hair’s natural beauty and texture is a fantastic approach to achieving the perfect festival look. Simple yet stylish, braids, buns, and ponytails complement the carefree spirit of festivals while offering practicality. Accessorize with scarves, headbands, or floral crowns to add a touch of whimsy and personality. ELEVEN Australia Give Me Clean Hair Dry Shampoo is a game-changer for maintaining that fresh feeling, providing a quick fix to revive your hair between performances. Protect your locks from the sun with Smooth Me Now Thermal Spray, ensuring your hair stays healthy and fabulous throughout the event. With these tips and must-have products, you’re all set to rock that festival hair with confidence and style!

from Zoe Rees – Bliss Hair Therapy

Tip #4: Sleek and Chic

Conquer the festival scene with style using ELEVEN Australia’s Slick Hold Styling Pomade. Its powerful hold and glossy shine are perfect for crafting a slick-back, no-parting look that’s trendy and practical, keeping your hair impeccable through rain or shine. Whether you’re battling the infamous three-day tent hair or aiming for a ‘done-undone’ vibe, this pomade is your go-to for maintaining flawless festival hair amidst the wildest crowds and weather!

from Emma Bedford – Hair In The Borough

Tip #5: Braids that Last

Festival season calls for standout styles that last, and braids are the ultimate go-to! They’re not just a fashion statement but a practical choice for dancing the night away without worrying about your hair. Pair braids with ELEVEN Australia’s Miracle Spray Hair Treatment for the hold and style you desire, plus the protection and nourishment your hair needs, even on cloudy days. It’s the perfect duo for any festival-goer looking to make a statement while keeping their hair healthy and fabulous!

from Ben Nott – Nott Just Hair

Pack your ELEVEN Australia haircare essentials, follow these expert tips, and get ready to rock your festival look with confidence and style! Whether you’re a festival newbie or a seasoned pro, ELEVEN Australia’s haircare products are designed to support your festival journey. Enjoy the freedom to dance, explore, and create unforgettable memories without worrying about your hair. Remember, great hair can boost your confidence and elevate your overall festival experience. So, go ahead, embrace the fun and carefree spirit of the festival, and let your hair be a part of the celebration. With ELEVEN Australia by your side, you’re all set to shine, shimmer, and make a statement at every festival you attend. Happy festival season!

ELEVEN Australia Captures Timeless Beauty: Campaign Shoot at The ESTATE

Our latest ELEVEN Australia Campaign set against the backdrop of the historic and timeless location of Ripponlea Estate, is the perfect fusion of Australian heritage, old Hollywood charm and contemporary hairstyles of today. The campaign features just two models and how to achieve different hair looks, textures, styles and colour by using the right product.

The ESTATE location captures the timeless beauty of the late 1800’s Victorian era with elegance and charm

Set amidst magnificent gardens and nestled in the heart of Melbourne Australia, The ESTATE location captures the timeless beauty of the late 1800’s Victorian era with elegance and charm.

With its lush greenery, the light filled glass conservatory in the corner of the mansion takes centre stage for the campaign, while the 1930’s remodelled ballroom, drawing and sitting rooms overlook the pool and tennis court reflecting the owner of the times’ love for old Hollywood style. Moving to the Master Bedroom, with its pink carpet, curtains, and blue walls, the campaign takes on a different look and feel again that is reflective of the changes that took place at The ESTATE in the 1950’s.

“I loved doing the hair on this campaign.” says ELEVEN Australia Co-Creative Director Joey Scandizzo.
“While the location had such nostalgia and rich history, I wanted to create contrast by keeping the hair modern and undone but with subtle nods to the old Hollywood glamour and 50’s charm that was reminiscent of The ESTATE.”

While all the styling range in ELEVEN Australia is lightweight and high performing, the key products of choice on The ESTATE location shoot were DRY FINISH WAX SPRAY and DRY FINISH TEXTURE SPRAY to ensure the hair remained lived-in, textured and healthy.

When the looks called for more glamour, Joey’s product of choice was GIVE HOLD FLEXIBLE HAIRSPRAY. The perfect on-set product that allows you to build up a strong hold in the hair with each spray, but then can be effortlessly brushed out to create a new look Cue ELEVEN Australia’s STYLING BRUSH, the ultimate everyday hairbrush and smoothing tool, made from a combination of cruelty-free natural bristles and quality nylon.

While hair styling is often the hero on ELEVEN Australia shoots, showcasing the perfect blonde with ELEVEN Australia Colour was The ESTATE campaign standout.

“Working on a blonde model for this campaign really allowed me to highlight how incredible our blonde portfolio is. The results are clean, and the hair feels so shiny and healthy. As a bonus we got to use the new KEEP MY COLOUR BLONDE TONING SPRAY on set. I love the versatility of this product, use it to tone the hair globally, or target tone a specific area. Formulated with a thermal protection and high performing ingredients, such as Argan & Marula Oil, it’s my go-to product for blondes to keep their hair feeling hydrated and healthy!” says ELEVEN Australia Colour Brand Ambassador & Australian Colourist of the Year Rachel Vitullo.

While most of The ESTATE shoot features the beautiful Australian natural light, campaign photographer and ELEVEN Australia Co-Creative Director, Andrew O’Toole ,was also able to capture beautiful golden light that we offset by the mansion’s interior of bronze coloured plaster ceilings and decorative cornices.

 “I love playing with light, making colours richer to create a mood, and The ESTATE allowed me to explore this in spades.” says Andrew.

HAIR JOEY SCANDIZZO

COLOUR RACHEL VITULLO USING ELEVEN AUSTRALIA COLOUR

PHOTOGRAPHY ANDREW O’TOOLE

MUA KYLIE O’TOOLE

MODEL ANNELISE DEMMLER

MODEL SAM COLLINS

STYLIST IRENE TSOLAKAS

PRODUCER ROB GATTUSO

DESIGNER GIOVINA TARASIUK

CAMPAIGN ASSISTANT GEORGIA BATEMAN

 

The Visionaries Behind ELEVEN Australia: A Creative Force Reshaping Haircare Education

Meet the extraordinary minds steering the ship at ELEVEN Australia – the Co-Creative Directors, the fashion industry maven, the Most Wanted Expert Educator, and the seasoned Brand Artist. Together, they are reshaping the landscape of hair and body care with a commitment to simplicity and effectiveness.

At the helm are the renowned Co-Creative Directors, Joey Scandizzo and Andrew O’Toole, whose illustrious careers as a celebrity hairstylist and award-winning photographer, respectively, have left an indelible mark on the industry. Recognizing a need for a new, innovative approach, they embarked on the journey to create a range that’s not just self-explanatory but also injects a dose of freshness and fun into your daily routine – thus, ELEVEN Australia was born.

Melvin Royce Lane, with his roots deeply embedded in the fashion industry, brings a modern and fresh perspective to education. Having directed hair for major fashion events, including Australia’s Next Top Model and prestigious fashion weeks, Melvin’s cultural inspirations shine through in his work, delivering the latest hair trends for the brand.

New to the ELEVEN Australia family is Conor Doyle, the Most Wanted Expert Educator, whose unique approach to education and content creation is set to captivate audiences at upcoming events and shows. Follow his captivating journey on Instagram, where his distinct style comes to life.

Adding a vibrant splash of color to the mix is Paul Dennison, the newly appointed ELEVEN Australia Brand Artist. With an impressive background in color expertise and a wealth of experience on stage and behind the scenes, Paul is set to elevate the brand’s education to new heights.

Last but certainly not least, Katie Groves, with over 14 years of salon and education experience, is a guiding force for stylists looking to grow in confidence. As an educator for ELEVEN Australia in the UK, she seamlessly blends real salon experience with brand knowledge to provide expert guidance and advice for stylists and salons at every level.

Together, these visionaries are not just reshaping haircare education; they are redefining the way we approach beauty and self-care. Join the ELEVEN Australia journey as they continue to simplify and elevate your hair and body care routine, one innovative product at a time.

Bondi to Bristol was ELEVEN Australia’s first edu-tainment event in the UK. The event allowed the ELEVEN Australia community to come together and draw inspiration from some of ELEVEN’s ambassadors in a relaxed environment.

ELEVEN Australia’s UK Education Director Jo Robertson said “We wanted to create an intimate atmosphere, where stylists could get up close to the action and be able to ask questions, we love that people came alone and left as friends. It was such an inspirational day and really enjoyed getting to know our salons and stylists better.”

The event was held at Dixion Road Studios in Bristol, stylists were treated to a bumper £200 goodie bag which included the brand-new and not released Keep My Blonde Toning Spray as well as a yummy lunch and a sweet treat in the afternoon to keep the energy levels up.

The attendees were about to watch a 4 mixture of models which were all coloured using ELEVEN Australia COLOUR, showing the versatility of the range. Melvin showed how to add dimension to an overly lightened blonde using the Liquid Demi Permanent Colour and powder Lighteners and in the afternoon how to create a sunkissed Australian Blonde on a guy using the Ultra high Lift Blondes and Powder Lighteners. Whilst Conor showcased an incredible Copper and in the afternoon how to formulate a beautiful peachy tone to a blonde.

Conor Doyle – ELEVEN Australia Ambassador said “This was such an exciting event to work at, we created colour magic live while sharing and chatting about our unique approach to colour. I can’t wait for the next one ❤️”

Melvin Royce Lane – ELEVEN Australia Head of Education said “This event was incredible, it was so good to get to meet so many of you and to share our ELEVEN Australia brand ethos with you all. I can’t wait for the next one, this time bringing a little bit of Melbourne to Manchester!”

 

 

Dive into the captivating world of hairstyling as we recount the highlights from one of Salon International 2023’s masterclasses, featuring none other than the globally acclaimed hairdressing photographer, Andrew O’Toole. The event drew an enthusiastic crowd of hairstylists, photographers, and creative professionals hailing from diverse corners of the globe.

The masterclass commenced with a gracious welcome from Ken Picton, setting the stage for an enlightening and groundbreaking experience. He portrayed Andrew O’Toole not only as a master of hairdressing photography but also as a trailblazer in the industry. Ken underscored the significance of O’Toole’s collaborative approach, seamlessly blending elements of hair, makeup, styling, and photography.

A standout moment from Andrew O’Toole’s masterclass was his call for attendees to “be a unicorn.” This concept came to life through a visually striking collection that not only caught the eye but became a reference point for mood boards. O’Toole generously unraveled the secrets behind his most iconic shoots, divulging the creative processes and techniques that set them apart.

The masterclass delved into the practicalities of photoshoots, including the often daunting topic of budgeting. O’Toole provided a meticulous breakdown of shoot-related costs, spanning the photographer, model, stylist, makeup artist, studio, lighting, retouching, and even catering. Attendees gained invaluable insights into navigating these financial aspects, with tips on cost reduction for those embarking on their photography journey.

In a live demonstration during the event, Andrew orchestrated four quick shoots alongside ELEVEN Australia Ambassador Melvin Royce Lane. The emphasis on “pre-work as the magic work” resonated, highlighting the importance of thorough preparation for a seamless and beautiful shoot. O’Toole also outlined a timeline for the preparation process, starting a year in advance with idea collection and culminating two weeks before the shoot in presenting key images to the client.

The masterclass didn’t stop at the technicalities; O’Toole shared tips on creating effective mood boards, using Errol Douglas MBE’s board for the British Hairdressing Awards shoot as a prime example. The emphasis on organization as a key to staying true to your vision was a recurring theme.

Andrew O’Toole urged attendees to seek inspiration beyond the obvious sources, encouraging the creation of something truly unique. Nature, clothing patterns, and even unconventional subjects like butterflies were suggested as wellsprings for incredible and unexpected color combinations.

As the session concluded, attendees walked away armed with insights on crafting collections that are not just original but unforgettable. For those aiming to elevate their photography game, this masterclass proved to be a treasure trove of knowledge. O’Toole generously shared secrets and techniques amassed over 25 years of collaboration with the world’s most awarded hairdressers. In his parting words, he affirmed, “If you can cut hair, straighten hair, curl hair…then you are capable of winning awards.”

 

·

·

·

 

Credits

Hair direction for @elevenaustralia @melvinroycelane

Photography @andrewotoolestudios

MUA @sharimakeup

Models – @blackbirdcage

ON NATURE’S SIDE is a revolutionary product that’s 100% biodegradable!

Running a successful salon goes beyond hairstyling and customer service. Maintaining a clean and hygienic environment is paramount, but the products you choose can have a significant impact on both your clients and the planet. Enter “On Nature’s Side” – a revolutionary product that’s 100% biodegradable, effective, and non-toxic, making it a game-changer for salon cleaning.

The Power of On Nature’s Side

On Nature’s Side is not your average salon cleaning product. It’s a highly effective biocide formulated from natural ingredients, and it packs a punch when it comes to eliminating microorganisms. With a success rate of 99.995% against various known pathogens, including influenzas, e-coli, c-difficile, MRSA, and norovirus, you can trust that your salon will be a safe space for clients and staff alike.

Gentle and Non-Toxic

One of the key advantages of On Nature’s Side is its gentleness on the skin. You can confidently use it on all salon tools, combs, scissors, surfaces, floors, and seating without worrying about adverse effects or harsh chemicals harming your clients or staff. Unlike traditional salon cleaning products, On Nature’s Side is completely non-toxic and free from harmful ingredients like alcohol, parabens, and dyes. This makes it not only safer for people but also environmentally responsible.

Aquatic Life-Safe

Traditional cleaning products can pose a threat to aquatic life when they are disposed of, but On Nature’s Side takes a different path. It’s a biodegradable product that’s gentle on the environment, ensuring that your commitment to sustainability extends beyond your salon’s doors. This revolutionary solution is also a deodorizer, leaving your salon smelling fresh and clean.

The product has received recognition and approval from the EU as non-hazardous, even in aerosol form.

Sustainability Meets Effectiveness

Natural solutions are often just as effective as chemical-based ones, and On Nature’s Side is a prime example. You can achieve the high level of cleanliness and hygiene your salon demands without compromising on your health or the planet’s health. It’s a win-win scenario.

Additional Details

  • On Nature’s Side comes in 500ml reusable and recyclable plastic bottles. These bottles can be sent back for refilling, reducing waste and promoting the circular economy.
  • The product’s transportation is carbon offset, demonstrating a commitment to reducing its carbon footprint.
  • As part of its environmental impact, On Nature’s Side removes four plastic bottles from the ocean for every bottle sold.
  • It is proudly Green Salon Collective approved, aligning with the sustainability goals of eco-conscious salons.
  • The product is free from synthetic irritants that can harm skin, eyes, and lungs.

As a salon owner or manager, choosing the right cleaning products is not just about maintaining a clean and hygienic environment; it’s also about making choices that align with your commitment to sustainability and a healthier planet. On Nature’s Side offers the perfect solution, effectively eliminating pathogens while being gentle on both people and the environment. Make the change to this revolutionary hair salon cleaning product and join the movement towards a cleaner, safer, and more sustainable future for your salon and the Earth.

SHOP ON NATURES SIDE

Get ready to GLOW like never before this season with the release of ELEVEN Australia’s limited edition NEON Holiday collection.

A series of gifts for the holiday season that combines sustainability with the luminosity of neon-coloured beauty bags that you’ll want in every colour.

Choose from 5 vivid neon beauty bags – Blue, Pink, Lime, Yellow & Orange, with each gift containing a trio of shampoos, conditioners, and a third product tailored to every hair type.

CONTAINS: Hydrate My Hair Moisture Shampoo 300ML, Hydrate My Hair Moisture Conditioner 300ML & Detangle My Hair leave-In Spray 200MLCONTAINS: Smooth Me Now Anti-Frizz Shampoo 300ML, Smooth Me Now Anti-Frizz Conditioner 300ML & Smooth Me Now Thermal Spray 200ML (NEW)

CONTAINS: I Want My Body Shampoo 300ML, I Want My Body Conditioner 300ML & Detangle My Hair Leave-In Spray 200ML

CONTAINS: Keep My Colour Blonde Shampoo 300ML, Keep My Colour Blonde Conditioner 300ML & Sea Salt Texture Spray 200ML

CONTAINS: Repair My Hair Nourishing Shampoo 300ML, Repair My Hair Nourishing Conditioner 200ML & Miracle Hair Mask 200ML

CONTAINS CHOICE OF:

Miracle Bon Bon: Miracle Hair Treatment Shampoo 50ML & Miracle Hair Treatment Conditioner 50ML

Blonde Bon Bon: Keep My Colour Blonde Shampoo 50ML & Keep My Colour Blonde Conditioner 50ML

Body Bon Bon: I Want My Body Shampoo 50ML & I Want My Body Conditioner 50ML

Enjoy guilt-free holiday gifting this season!

Thanks to our uber-fun packaging, you can enjoy guilt-free holiday gifting this season, eliminating the need for wrapping paper. And it doesn’t stop there! These beauty bags have been crafted from new environmentally friendly technology – a TPU material that ensures they’re 100% recyclable and bio-degradable in 3-5 years. They’re the perfect travel companions, ready to be reused as a stylish travel cube or carryall.

Introducing the latest addition to the ELEVEN Australia family Smooth Me Now Thermal Spray (AVAILABLE EXCLUSIVELY IN THE NEON HOLIDAY SMOOTH TRIO) 

Holiday season also means party season, and with that comes the need for hair that’s protected from heat styling.

Our new smoothing spray offers thermal protection up to 220 degrees Celsius (428 degrees Fahrenheit) to keep your hair nourished and safe from split ends. Say goodbye to dry, frizzy, and damaged hair and hello to fabulous holiday hair!

Want to create effortless looks with the NEON HOLIDAY series? Look no further! 

We’ve included a unique QR code with each gift, giving you access to everything from exclusive (and simple) how-to tutorials, to helpful ingredient and product information. Get set to up your styling game with expert haircare advice at your fingertips.

We spoke to Lucas from Head & Jones in Bognor about his journey from where his career all began as a salon stylist, to where he is now, running a gorgeous salon with his best friend in sunny Bognor Regis.

How did you end up as a salon owner?

So both Frankie and I were working together in another salon, employed full time, where there was no room for progression, so it was very much just a job. By opening our own salon it gave us the creative freedom we needed and the ability to offer a space for like minded hairstylists that also wanted a career path and not just a job.

What do you love about your job?

Definitely the social side of the salon is a top for me. Looking after my guests and creating their best hair moment. But I also love the marketing and visual side of the salon. Creating email marketing, social media posts, keeping our website up to date, window dressing, product placements. I also look at ways to engage with clients when they are not in the salon via digital.

What are the biggest challenges?

My biggest challenge was trying to work on my business whilst working in my business. So now I have time away from the salon floor to work on the business to ensure its future success. When you have a team you need to have procedures and policy’s in place from day one. If you are looking after anyone more than just yourself. This eliminates and major business challenges as all of the team get important time with myself and Frankie off the salon floor regularly to ensure we are all aligned as a team. I know what my team need and my team know what the business needs. We are all informed and great communication reduces the risk of challenges in the salon.

Why is salon retail important at H&J?

Because we act on fact and not emotion. We look at the figures and our guests that buy retail from us are more loyal to us as a salon. Our retail shelves’s are invisible stylists and help with boosting cash flow within our business that we can use to reinvest in things like training for our team, team incentive and treats and ultimately pay the rent ! Our stylists in the salon see great loyalty from their guests that take home their recommendations as well as reap the reward of non capped commissions. By working with specific chosen brands like eleven Australia it helps attract our perfect client market who are drawn to the same things that we like at Head & Jones hair. Cruelty free, mostly vegan and more importantly young at heart. Our retail offerings align with our beliefs as salon owners and empower us to be able to empower our guests to have the right products and tools at home to maintain their looks.

What are your top tips for salon retailing?

First of all you have to have the stock to sell. “Selling out” is not something to be proud of unless it’s a limited edition or gift sets etc. An out of stock could lead to a walk out. You need to know what your hero products are and always make sure you have ample stock of them. Keeping your retail area looking fresh, move stuff around. If you’re not creative like that – let your team have a go. Use promotions from your distributors to introduce new products to your guests. Everyone likes getting more for their money. Also make sure your staff are educated on the brand – get them excited about it, get them loving the products too and then it’s no longer a sales pitch. They will be passing that education on to their guests and it will show through their passion for the products.

What is your favourite ELEVEN Australia product?

Deep clean clarifying shampoo – I love how it is a daily clarifying shampoo and it doesn’t leave the hair feeling dry or stripped. The orange oil that helps the clarify smells absolutely gorgeous and the lavender oil that helps soothes the scalp gives you a spa like experience in the shower.

What hair trends do I see for second half 2023?

I think we will see shorter hairstyles coming back. As we’ve seen recently layers and shaping are back which I am here for. Who doesn’t love a bouncy blow dry. It’s so lovely to done with the long one length hairstyles and see more movement. With that being said later on I feel the shorter hair cuts will be very precise and sleek.

What piece of advice would you now give to yourself when you started?

I can’t answer that, the salon has evolved and grown as we’ve gone along. We started just the two of us and we’ve evolved and grown as we’ve gone along. I guess all I can say is I hope for it to continue being successful and for us to be open to growing and evolving as we go!

What’s the best advice you’ve ever been given?

Not to compare ourselves to others as everyone has their own path. Concentrate on what we’re doing and do it to the best of our ability.

What other support or tools would help you grow even more?

More incentive support from the brand, we do well with eleven but I personal feel it could be more with more incentive support for our team.

How do you measure your success?

I see my measurement of success when I have a high payroll month. I am paying out lots of commissions to my team members which celebrates achievements from the previous month sales and performance. We have salon averages that team work to for rebooking, take home sales and conversion to colour and having easy access to these numbers helps drive and motivate the team to win.

If you were opening a salon now, what would you do differently?

That’s a tough one, I can’t say I would have done anything differently because we did at the time was right for that time. We started just the two of us and with different brands. Since we have evolved over time and made sure that hopefully we have moved with the times. So much has changed about us in the 5 years we’ve been here and I’m sure it will be different in another 5 years.

In Conversation with Charlotte Evans – Ginger Salon, Bromsgrove. Talking about cost of living, gaining new clients and the environment.

Rather than reducing your prices or offering discounts, how can you entice clients to spend on colour during the cost-of-living crisis?

Education  Education  Education!

Our guests need to know why they should be coming in for regular colour top-ups,  and it’s our job as their stylist to pass our professional knowledge on!

Recently we posted an educational Instagram post called ‘The cycle of a Balayage’ Where we covered the maintenance and the cost our guests can expect over the course of a year. This was our most successful educational post and we became inundated with guest queries and bookings for Balayage!

What is your opinion on offering discounts on colour services?

I understand why our industry do it, for years we have been undervalued by society.

I am sure many of us remember the sheer disrespect from school careers advisers “You aren’t very academic, have you considered Hair and Beauty?”…. Rude.

This leads us to undervalue ourselves and very often price our services with emotion “I feel bad charging that” “My clients cant afford that” or worse, we base our prices on competitors, without knowing their overheads.

My salon is the most expensive in the area, and yes I know some people cannot afford us, and Tha’ts ok. This makes room for our ‘Fans’ who are fiercely loyal.

Adding value to a guests service is extremely important, Knowing your Customer journey inside -out, having great quality coffee, an easy, transparent booking system and epic customer service all sets you apart from the competition.

So very often a guests decision to sit in your chair, isn’t based on price.

That being said, we understand the current climate has been difficult for most. Unless you are Jeff Bezos!

We have a few budget friendly options, such as a reduced rate for on the day walk-ins to fill white space. Model nights and a tiered pricing structure so that guests have a degree of control over their spend.

I personally feel If guests see their regular service constantly on offer they will begrudge paying full price.

Are there any alternative colour services that you have been offering as a result of the cost-of-living crisis?

Yes, we recently started offering express colour services to our Guests. This includes ‘Express Roots’ this covers the parting only, and a blast dry with an assistant. This is available to regular Guests and can only be booked by the stylist if suitable. This is great for emergency grey coverage for a job interview that has caught you off guard!  Another popular service is

‘Face frame’ This is great for those guests who want their blonde Poppin!

Do you break down the cost of your colour services for your clients? Why/ why not? What could be the benefits or negatives of this?

We don’t break down the colour services, as sometimes we feel this limits us in the long run. As creatives I believe we should have a certain amount of both control and freedom. Recently I separated the price of a toner and now very often guests ask not to have one.

I do feel that having extras is super important though. Adding a treatment to a guests service, or upselling from a Blow-Dry to a Cut and Finish can add thousands to your profit margin per year!

Do you have any advice on how to advertise and market your colour services?

Get Creative!

To stand out from the crowd you need to discover your USP (Unique selling point). Ask yourself why your guests come to you, and if you don’t know ask them! How do you make them feel? why are you different? Once you have this information, you have your avatar. Give her a name, a job, hobbies and interests.

This is where you should concentrate most of your efforts. If your avatar is a Mum, team up with a Mum group on Facebook. If your avatar is a student, get yourself the local university and collaborate on an Event!

Tag your colour house and demo your products.  Eleven is a colourists dream, they support everyone, not just stylists with a big following!

How would you approach a conversation regarding colour with clients who are worried about damaging their hair?

Like all colour services, it should start with a Thorough consultation.

Here we dive into the nitty gritty of the hair history, guests desires and above else managing expectations.

Using concise and simple terminology can you get the very best out of your guest.

Strand tests are a Must, this avoids any nasty surprises on the day!

We switched to Eleven Australia  last year and clients rave about the shine, condition and longevity of their colour.

Eleven bleach lifts clean whilst keeping the integrity of the hair in tact.

My summer tip for Guests is to massage MIRACLE HAIR TREATMENT  through the ends of their hair whilst on the beach for that ultimate summer protection!!

What about clients who are worried about the environment?

I feel that we all have our part to play in saving the environment. Small changes make a huge difference. Whether that be eating less meat, or buying your clothes from Vinted. (My own personal pledge this year) .

Eleven Australia has a huge part to play in our mission. All packaging is recyclable and made from Recycled materials. They even have plastic free shampoo and conditioner bars! Their ingredients are naturally derived, vegan an cruelty free….. What’s not to Love?

Check out the story in Hairdresser’s Journal!

We love nothing more than celebrating success and that’s why we have introduced the ELEVEN Australia Awards.

There are 5 categories that you can enter from Trend Image to  ELEVEN Australia salon of the year, these awards have something for everyone.

It’s open to all salons, freelancer, self employed or employed stylists in England and Wales that stock & use ELEVEN Australia. You can enter as many categories as you wish and for  both Hair Trend & Colourist of the year, you can upload multiple entries.

Closing date for all entries is Friday 22nd September 2023, awards are hosted at a champagne reception at Salon International on Sunday 15th October with a meet and greet with Andrew O’Toole.

All ELEVEN Australia Collective members will receive a free VIP ticket & goodie bag.

Meet the Judges

ELEVEN Australia Social Media Award

Is your salon social media savvy?

How are you using social media to share the ELEVEN Australia brand?

How to enter

Put together a written case study (PDF or Power Point document) of how you and your salon uses social media to promote the brand. This can include screen shots, statistics and any collaborations that you have taken part in.

Entries are to emailed to education@wonderful-brands.com by Friday 22nd September

ELEVEN Australia Trend Image

Have you created an image that you feel represents the hair trend of 2023?

We want to see it!

How to enter

Upload as many images as you wish to Instagram using #elevenaustraliatrendimage.

Image must have been produced using ELEVEN Australia products and tagging #elevnaustraliatrendaward and @elevenaustraliapro_uk. Please include products used on the hair in the Instagram description.

 

ELEVEN Australia Colourist of the year

Do you live and breath colour?

We want to see how you have used ELEVEN Australia Colour creatively.

How to enter

Upload as many images as you wish to Instagram using #elevenaustraliacolouristoftheyear and tagging in @elevenaustraliapro_uk. Please include the colour formula in your description.

ELEVEN Australia Collective Member of the year

Are you the most engaged ELEVEN Australia Collective member?

Do you love to inspire your team?

Or are you flying solo and sharing your love of ELEVEN Australia to anyone that will listen?

How to enter

Put together a written case study (PDF or Power Point document) of how you have raised awareness of the ELEVEN Australia brand in your salon/space and what you do to motivate your team members or share the brand. This can include screen shots or images and a written testimonial of why you should be the ELEVEN Australia Collective member of the year.

Entries are to emailed to education@wonderful-brands.com by Friday 22nd September.

ELEVEN Australia UK Salon Of The Year

We would like to get to know your space, what your ethos is and how it fits with ELEVEN Australia. Share with us how you train and motivate your team and share the ELEVEN Australia brand to your clients. We want to know why you are the best ELEVEN Australia Salon in England and Wales.

How to enter

Open to ELEVEN Australia Collective Salons.

Put together a case study that shows us how and why you are the ELEVEN Australia salon of the year. Share your with us your retail area and share any retailing activities you do. You can include statistics, press coverage and more, since April 2022.

Entries are to emailed to education@wonderful-brands.com

Brands we represent and distrubute

Let's Talk

We love to connect. If you think we could work together or just want to learn more about us, fill in the form and we’ll get back to you.