Following the successful Australian tour, we are thrilled to announce the launch of ELEVEN Australia Studio Sessions. These intimate, look-and-learn classes are focused on COLOUR knowledge, trends, and techniques. In these pared-back sessions, you’ll gain insights into formulation and reinvigorate your creative skills. With a limit of 25 attendees per session, you’ll have the opportunity to engage closely and ask questions.

Studio Sessions are new educational classes centred on COLOUR. Led by a team of ELEVEN Australia Educators, including Head Of Education Melvin Royce Lane, Brand Artist Paul Dennison, and European Educator Katie Groves, these sessions are ideal for those new to ELEVEN Australia COLOUR or those wishing to deepen their understanding of the brand. Attendees will learn how to create the signature Aussie Blonde and explore creative formulas to bring back to your salons.

£100 + VAT per person – maximum 2 tickets per salon
3 dates are now available to book – join us in Manchester, Warwick or Cleveland

We look forward to seeing you this Autumn

Book here

Katie Groves
Katie is an accomplished Colourist based in the heart of  Bath in her beautiful studio and has been part of the ELEVEN Australia COLOUR family since its launch. As well as being an ELEVEN Australia Educator for the UK, Katie has been instrumental in leading the Master Certification and has also been showcasing her creative skills as part of the ELEVEN Australia European education team. Her extensive experience of over 15 years in both salon work and educational roles allows her to empower other stylists, fostering their growth and confidence. Katie’s unique ability to blend practical salon wisdom with in-depth brand insights enables her to provide unparalleled guidance and advice to stylists and salons at all levels.

Paul Dennison
With 27 industry years of experience, you could say Paul has learnt a thing or two about hair colour. Paul believes by sharing knowledge the hairdressing industry will grow and push forward, a belief he shared during four years as Project Leader for the British Fellowship Of Hairdressing Colour Project working with the industry’s brightest young and emerging talent. Paul has travelled extensively educating and has drawn from these experiences working in different cultures and environments to shape his colour knowledge. Paul is no stranger to the stage and has presented to huge audiences as well as providing bespoke, intimate sessions, combine that with decades of photoshoots, including working with ELEVEN Australia Co-Creative Director and award-winning photographer Andrew O’Toole.


Melvin Royce Lane 
Melvin Royce Lane, with his extensive 20-years experience in the hair industry, stands at the forefront of ELEVEN Australia as Global Artistic Director. His profound connection to the fashion world infuses a contemporary and innovative approach to educational strategies within the brand. Melvin’s expertise is not confined to the theoretical aspects; his hands-on experience directing hair for high-profile fashion events, such as Australia’s Next Top Model and various esteemed fashion weeks, allows him to translate cultural trends into educational content seamlessly. His role is multifaceted, encompassing the development of ELEVEN Australia’s COLOUR line and the curation of cutting-edge cutting and styling education programs. Melvin’s influence is pivotal in shaping the brand’s educational direction, ensuring that ELEVEN Australia continues leading hair fashion trends.

Monday 9th September – FourFive Studio – Manchester 10am – 3pm ELEVEN Australia Brand Artists – Paul Dennison and Katie Groves
54 Oldfield Road
M5 4LZ

Monday 30th September – Warwick (Midlands) 10am – 3pm ELEVEN Australia Brand Artists – Melvin Royce Lane and Paul Dennison
The Heist Studios~
5-7 High Street
CV34 4AP

Tuesday 1st October – Cleveland 2pm – 6pm – ELEVEN Australia Brand Artists – Melvin Royce Lane and Paul Dennison
Thor Rooney
8a South Side
Hutton Rudby
TS15 0DD



2024 Pantone Colour of The Year – Peach Fuzz

Now in its 25th year, Pantone Color of the Year introduces a new tone each year that is a trend forecast. Pantone Executive Director said “It is a Cosy Peach hue softly nestled between pink and orange, Peach Fuzz brings belonging, inspires recalibration, and an opportunity for nurturing,”

In seeking a hue that echoes our innate yearning for closeness and connection, we chose a colour radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.
– Leatrice Eiseman – Executive Director, Pantone Color Institute™

The trend for warmer tones is set to continue, our clients are getting braver and looking to experiment. We talked to our Wonderful Brands Education team and asked them for advice on how you could get inspiration from the Peach Fuzz Pantone Of The Year.

Katie Groves – ELEVEN Australia European Educator

The Pantone Colour of the Year is a fantastic tool to encourage creativity. It’s a great idea to take a look outside of our hair industry sometimes, to gather inspiration and to be aware of what will be all around us in 2024. Stylists can adapt this shade to suit their client’s needs quite easily. I encourage swatching to really understand how to tweak the shade. Adding a clear to your ELEVEN Australia Liquid Demi Permanent mix can help soften the shade’s intensity for those more subtle clients. Playing around with the depth can also have a huge impact.

Hayley Penny – Yellow Professional Educator

It’s all about placement. Adding dimensional lights or colour blocks. Or will you go for the impact of full head colour?

Peach fuzz works well as a temporary colour or going for a longer-lasting look. Discussing client commitment is key to deciding how you’ll add in this trend. Along with managing maintenance expectations. I think peach fuzz can complimentary to many skin tones. Place between orange and pink, try tipping to the more yellow, pink or orange side to suit your client’s complexion.

I’ll be adding copper tones to my level 10s and high lifts or offer diluted colour masks for those trying it out. Aftercare is essential. As well as protection from heat I’d advise a colour mask to keep the tones looking fresh. Yellow Professional Colour Refresh Mask in Shade .4 works beautifully for a peach shade when diluted with the colour care mask.

Ben Nott – ELEVEN Australia Brand Educator

I would pre-formulate a range of bespoke peach formulas on different bases and promote these unique-to-your-salon formulas to your clients. Most colourists already include toning within their blonding services, so there’s no need to add on any extra time to your packages either.

As with any pastel shade, the longevity is short. You could combat this by formulating slightly darker to start with and extend the life of the peach tone. Minimal heat styling, UV protection and colour-prolonging products are all paramount too in helping your client’s new peach tone last as long as possible. The maintenance necessary should be outlined at the earliest consultation too.

This is a great opportunity to boost retail sales too. Colour, heat and UV-protecting products will all extend the life of a new peach tone. Adding a peach-toned direct dye to a salon retail conditioner is a great revenue booster for the salon and a time saver for clients too.

Rachael Lomax – The Copper Queen – Yellow Professional Guest Artist

Peach Fuzz gives me inspiration and allows me to dive deep into the colours within the shade to create my own blend of copper tones and think outside the box.

Maintenance is key when working with coppers however correct product and oxydent choice will help when it comes to maintenance as working with coppers are complex you need to build the fundamentals. Home care maintenance is always a part of my client journey so products such as customised coloured shampoos and masks such as Yellow Professional Colour Care Masks are a game-changer, they will give longevity to your shades and give your clients the confidence to try something new and be able to make it last.

Who can wear this tone?

Katie Groves said “This beautiful shade is a winner for all complexions, due to its soft flattering hue. Your client may need to pop by for a top up to keep it looking fresh, which a fantastic chance to add a little treatment to their service. Remember, healthy hair will maintain their colour for longer!”

Rachael Lomax added

It’s key to assess your client’s skin tone and eye colour. However, this shade would work on most guests but would really suit pale pink skin tones on a lighter softer level or even richer tones, for more warmer skin tones you will have to adapt the shade by adding more violet or richer orange. This is why this tone is so versatile and could be adapted to match any skin tones.

Zoe Rees from Bliss Hair Therapy shares her 4 ways to add Peach in to your services

Bespoke toners for balayage clients

  1. Global gloss refresh for blondes who are looking for a fresh new on-trend look for 2024
  2. Adding Peach Fuzz colour in foils for a natural grow-out and a more muted colour
  3. Creating flashes of colour underneath the hair in bold sections

ELEVEN Australia Master Certification

2024 is going to be an exciting year for ELEVEN Australia COLOUR! We are introducing a new Master Certification, the certification will allow colourists to gain a deeper understanding of ELEVEN Australia COLOUR as well as up-skilling their colour knowledge with an ELEVEN Australia twist.

Wonderful Brands Education Director Jo Robertson and ELEVEN Australia Educator Katie Groves travelled to Copenhagen for 4 days in November to gain their Bronze and Silver Master Certification and to learn the program to bring back to the UK ready to teach in 2024. The program is split into Bronze, Silver and Gold and allows you as a stylist to think differently about colour, how to formulate as well as placements.

Our Educators were Lindsay Perez-Soloman, Global Education Director of ELEVEN Australia and Melvin Royce Lane, Head of Education ELEVEN Australia.

Jo Robertson said “We were very excited to for the training, it’s always good to spend time in the Copenhagen academy with the European team but this time it felt very special to be the first people to gain the Master Certification. It was 4 days of intense learning which I loved and can’t wait to share this with everyone in the UK. My favourite part was Hair Science Day, I love understanding colour and why it behaves the way it does.”

The Master Colourists Program is split into 3 sections, named after famous places in Australia.
Bondi Bronze – Bondi is an upbeat city with a vibrant culture and fast-paced
Bryon Silver – Bryon is where our last campaign Far North was shot, it has stunning beaches, lush rain forests with a chilled vibe
Uluru Gold – The famous red rock (Ayres Rock) and where our Alice Springs campaign was shot. It’s a sacred spiritual site and parts of it can  be accessed if you are invited by the indigenous people

We asked Jo to share her trip to the ELEVEN Australia Acamdey with us

Day 1

After recapping our fundamentals and discussing lightening hair in depth we moved on to fun hands-on part where we spent time formulating and discussing tonal characters of the range to allow us to get perfect results, it was great to be able to listen and problem-solve with other colourists.

We squeezed another day session into day 1 and also worked on ELEVEN Australia Signature Colour, this taught us to think like a colourist and not a hairdresser!  We covered the signature looks with Permanent, Liquid Demi-Permanent and Lighteners. Don’t worry we won’t be squeezing an extra day in when we teach, we will get to spend a day on each module.

Day 2

I personally took away so much from the class, I’ve always been a big believer that consultation is key but without spoiling the class details, this day made me rethink and access the client’s needs and colour suitability in a different way. I had some big light bulb moments!
For the hands-on part of the session, we took our learning from the morning and looked in detail of placement of colour.


Day 3

Love or hate them, colour corrections are a huge part of our jobs, especially as clients want to experiment with their hair and even throw in a box dye now and then just to test our knowledge and patience!
Katie and I were really looking forward to this class, it is something we get asked for a lot in the UK. The class was broken down into salon-friendly, realistic time options to correct a colour. Looking at the possibilities, too dark, too warm etc. We also looked at removal of colour and adding colour.
We then put all of our learning into practice by creating one seamless colour on a head that was a combination of 4 colours. We both loved this class, it really gets your brain working and we loved debating tones.


Day 4

Hair Science – After an early night we felt ready to tackle the hair science. Understanding the “Why” is so important to be able to tackle the “How”. We discussed hair, its composition and how new technology enhances our colour services before moving on to natural colour pigments and artificial colour.

All of our learning was combined with our final colour model and having gained the knowledge and tools over the Master Certification it allowed us to create the most stunning seamless blonde, which probably would have been a bit of a nightmare if we had not had the certification under our belts.

And we made it!

After 4 days of intense learning, we completed our Bondi Bronze and Byron Silver Master Certification. We will be back in June for part 2, Uluru Gold which combines all of our learning and focuses on creativity and an ELEVEN Australia shoot.

We can’t wait to share this with you and take you to Bondi, Bryon and Urulu with us!



ELEVEN Australia Collective Awards

This year saw the launch of the ELEVEN Australia UK COLLECTIVE AWARDS with awards up for grabs in over 5 categories. Many of our amazing ELEVEN Australia salons entered, and finalists were chosen and invited to the awards ceremony at Salon International. We asked our winners a few questions to discover what it takes to put an award-winning entry together.


JUDGED BY Wonderful Brands Joint Managing Director Andy Camping , our finalists were;

  • Atelier Hair Couture
  • Salon Ginger
  • Elysian
  • Michael John Hair Artworks
  • Josh Lee Hair
  • Roberts and Gray
  • Heir Salon

We learnt putting together the entry for The Eleven Salon Of The Year Award was an enlightening experience. It allowed us to reflect deeply on our journey and business practices. Here are some key lessons we learned:

The act of writing the entry was a positive exercise for the entire team, it allowed us to reflect on the positive aspects of the business and understand the potential for further success, this in itself added a boost in team morale and provided motivation and focus. We were given the opportunity to acknowledge the contributions of our team and recognise their efforts and achievements.

The process prompted us to take a step back and critically assess HEIR Salon strengths and weaknesses. In doing so we are able to identify what makes the salon unique, but also where we can make improvements. Identifying weaknesses, as well as strengths is the first step towards addressing them and improving business operations, systems and services.
The end to end experience has given us the opportunity to recognise and reward our team as well as continually improve our services and build a reputation for being a top quality high street salon.

My biggest tip for anyone thinking of entering awards is to show the impact of your incredible business. Even the smallest of salon businesses can make the biggest of impacts. Numbers, analytics and reports can paint a picture, but it’s the impact of your business which tells a story. The real ways in which your business has helped people and made a lasting impression. For us it’s about the impact we make in the lives of our customers and our team. Case studies and testimonials can speak louder than a graph showing business growth. Your business has made a difference, in some way, this is what makes you unique and worthy of an award win! So find a creative way to share this!

When we found out that HEIR Salon had won The Eleven Collective Salon Of The Year Award, We were overwhelmed with gratitude. It was a moment of validation for all the hard work and dedication our team put into HEIR salon. Winning this award has not only boosted their confidence but also motivated us to aim even higher in our business endeavours.

Colourist Of The Year

JUDGED BY Head of Education Melvin Royce Lane & Education Director Lindsay Perez-Solomon, our finalists were;

  • Douglas Reid – R&R
  • Pamela Cooney – Clay Hair Studio
  • Stacy James – Stacey James Presents Style
  • Jamie Boot – Salon B

What I learnt about myself entering the award was that It helped me learn that even tho I own a business now there is always room to make time to be creative! It helps keep ideas fresh and creates excitement in the salon you can’t beat!
My biggest tip is be true to yourself and put forward your own sense of style and what you see as forward-thinking.
Winning the award just makes you feel amazing! By being recognised just makes you feel that you are getting it right and makes you want to do it again!

Member Of The Year

JUDGED BY Wonderful Brands Education Director Jo Robertson, our finalists were;

  • Toni Roberts – Roberts and Gray
  • Zoë Rees – Biss Hair Therapy
  • Zoey Louise – Salon B
  • Jamie-Leigh Oliver – Micheal John Hair Artworks

What I learnt about myself when I won the award was that if I really put my mind to it and have more faith in myself I can do anything. I also learnt that I am good at my job and I should have much more confidence than I do have with showcasing my work and how I get to where I need to get.

I have never entered an award so the tips I would give is just do it, you’ve got nothing to loose, just make sure you put everything you have into it and the most important thing is you did your best. Entering is the most confident thing you could do.

How I felt when I won both my awards? I sobbed like a baby! I just cried (with happiness of course) I have never won anything before and I lack so much confidence within my job, I’m so used to always being knocked so I didn’t have high hopes but knowing that I won two awards I was and still am over the moon and I sing about them with pride! But I’m always trying to improve myself to always be better as a just in case. I couldn’t be more thankful to the eleven team for boosting my confidence so much!


JUDGED BY Co-Creative Director Andrew O’Toole & Co-Creative Director Joey Scandizzo our finalists were;

  • Douglas Reid – R&R
  • Jamie-Leigh Oliver – Michael John Hair Artworks
  • Hollie Herring – Hair at No.2
  • Eloise Taylor – YOKE The Salon


JUDGED BY Head Of Education Melvin Royce Lane and Jo Robertson Wonderful Brands Education Director, our finalists were;

  • Katie Guise – Ochre Hair Studio
  • Zoë Rees – Bliss Hair Therapy
  • Jamie Sean Boot -Salon B
  • Zoey Louise – Salon B
  • Joshua Lee Partridge – Josh Lee Hair

What I learned about myself by entering the awards is that I’m so busy in the salon that I rarely get the time to reflect. Compiling the entry made me realise how much we’ve developed in business since launching five years ago and actually made me feel quite proud of how far we’ve come!

If you have never entered an award before and if you feel you deserve to be recognised for a certain achievement/award- just go for it! Sitting down to draft the entry can feel a little daunting, especially as hairdressers are not used to being behind a laptop so if necessary seek support. A friend, family member or professional who has copywriting experience will be able to help you effectively convey why you deserve to win.

Another handy tip is to carefully consider the criteria for the specific award you are applying for and write down your key notes in bullet point format. This will help to ensure that the entry remains concise and relevant, which is critical in order for the judges to measure if you are the deserved winner.

When we heard our name being called as a winner we were over the moon. At Josh Lee Hair we are huge advocates of ELEVAN and have been using the products for several years now. To be recognised is an honour.


with Melvin Royce Lane

If you missed our last Cocktail hour of the year don’t worry we have you covered!

Learn about the ELEVEN Australia range and Melvin’s favourite cocktails (we do mean products, Melvin is a champagne kind of guy). Cocktail hours are our favourite sessions and always learn a few extra styling tips each time, if you don’t have an hour spare we have put together our 11 must-know tips below.

Our 11 must-know tips of the session

  1. Smooth Me Now – Traditional Thermal Sprays only protect and ELEVEN Australia wanted to create something that has a dual purpose. It has Hydrolysed Quinoa to hydrate the hair as well as Agran Oil to add a beautiful shine. You will get protection and a frizz-free finish. It’s perfect for those damp days ahead.
  2. Keep My Blonde Toning Spray – Protects up to 220° Remember to shake before use. It can be used on wet or dry hair. On dry it has more toning ability.
  3. Frizz-free and defined curls – Curls need moisture to make them happy. Cocktail Keep my Curl Cream and Smooth and Shine Serum together and for more hold cocktail Medium Hold Styling Cream.
  4. Glass Hair – Blowdry with Smooth Me Know Thermal Spray and Frizz Control Shaping Cream. Once dry spray on a light mist of Smooth Me Now Spray and Iron for a glass finish
  5. Bouncy Blow – The LA blowdry
    Cocktail Medium styling cream and Smooth Me Now Cream, you will feel the grip in your hand, make sure you thoroughly work the product through the hair by twisting in and not just coating the top of the head. You want the hair to slip through the brush but have that resistance. Use Dry Finish Wax Spray to seal.
  6. Frizzy Hair – This is perfect for someone who has wavy/frizzy hair and wants to achieve a smooth finishStart with Miracle treatment like always and mix together Frizz Control Shaping Cream (this has lanolin which adds moisture to the hair) and Smooth & Shine.
  7. Waves enhancement – Controlling and enhancing waves are different, you need to provide the hair with lots of moisture. Cocktail Keep My Curl, has Avocado Oil which will soften and add suppleness and cocktailed with Frizz Control Shaping Cream to add moisture too. Finish with Make Me Shine Spray which acts as an anti-humectant.
  8. Editorial Hair – Wet Look Hair
    Start with damp hair (if the hair is dry just spray with water) Apply slick hold pomade, section my section. More is more with this look. Apply I want Body Foam over the top to seal and form a cocoon and finally seal with Flexible Hold Hairspray Editorial Hair – Dry Finish
    Start with dry hair and cocktail Slick Hold Pomade and Smooth and Shine Serum. This will give separation and a dry wet look. This is great for shorter hair as well as an editorial look. Think 80’s vibe.
  9. Texture, Definition and Shine – How to finish undone waves
    Decant I Want Body Volume Powder into the palm of your hand (do not spray) and cocktail with Smooth and Shine Serum! This creates a gritty texture. Or for thicker hair try Dry Shampoo Volume Paste and Smooth and Shine.
  10. Short hair lived-in texture
    To get a second-day look cocktail Matt Texture Spray ( this is matt and no shine and always contains beeswax which will give you more hold) with medium hold styling cream (medium hold and natural shine). You will get a beautiful sheen and separation on the hair.
  11. Short Hair Styling –
    Traditional clays are hard and not easy to distribute through the hair, the ELEVEN Australia Extra Hold Clay is more creamy and easier to use. It has Lanoin and Beeswax. If you want more of a sheen cocktail with Smoot and finish, it makes it feel really silky and gives more separation


From Melbourne To Manchester

September saw ELEVEN Australia’s second edu-tainment event of the year in Manchester, where we brought a little of Melbourne sunshine to the North of England (it actually rained  but the sun shone inside 😉)

The event was held at the quirky Five Four Studios in Manchester, stylists were greeted with breakfast pastries before entering the bright white cove studio space, where the stylists received their red ELEVEN Australia goodie bags with the brand new Miracle Hair Treatment Shampoo and Conditioner as part of their £200 swag.

The event kicked off by Jo Robertson ELEVEN Australia UK Education Director, with an introduction to the brand and a little teaser of the next event in London with co-creative directors Joey Scandizzo and Andrew O’Toole. Melvin Royce Lane ELEVEN Australia’s Head Of Education and Brand Artists Paul Dennison were first to the stage. Melvin re-created the ELEVEN Australia signature seamless blonde using powder lighteners and ultra high-lift blonde cream colour, whilst Paul talked about real-life in-salon colour and how to change up your client’s colours quickly and keep them loyal to you and your salon.

Everyone was then treated to the Instagramable grazing platter lunch before seeing Jo Dyer ELEVEN Australia Guest Artist from YOKE The Salon in Plymouth dramatic haircut that had everyone in the audience holding their breath! Jo used the ELEVEN Australia Feather razor and took her model’s waist-length hair and transformed it into a cute Wolfe cut. Joining Jo was ELEVEN Australia Brand Ambassador Conor Doyle. Conor brought his unique and entertaining education to re-energise the room and talked about tackling curly hair with colour.

Next up is Sydney To Shoreditch on Tuesday 27th February with another superstar lineup




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