SMART-X™ Deep Dive

What makes it different? The SMART-X™ High Efficiency Dryer dries hair 75% faster compared to the leading competitor, using more air pressure and less heat for an overall healthier dry. The SMART-X™ is lighter, faster and easier to use than any blow-dryer on the market. Loved by both stylists and at-home customers, its innovative technology is sure to impress. With a 10-year warranty and quality that lasts, the SMART-X™ is the only dryer you’ll ever need, satisfaction guaranteed.


Key SMART-X™ Features

  • Dries hair 75% faster*
  • 4 heat and 3 speed settings, 12 custom settings, with auto-memory for personalised styling
  • Self-cleaning function, with auto-alert, to deter passage of dirt particles to motor and hair
  • Weighs 0.34kg — lightweight and compact without any compromise to professional-quality performance.
  • Exit air pressure more than 20% higher allows you to dry hair quickly and with less heat needed
  • Compact barrel design allows for precision styling
  • Cool shot button
  • Proprietary mineral complex infused delivers moisturizing heat to protect against damage & breakage
  • Brushless EC Digital Micro Motor is more durable, with 10,000-hour motor life
  • Breakthrough Smart-X technology auto measures heat and air flow 100x per second to prevent damaging heat spikes and make more energy efficient


Why stylists love it

Still wondering whether the SMART-X™ will satisfy your client’s needs? Hear what other stylists have to say:

“This new Smart-X dryer is everything!! It has such a sleek design and feels almost weightless! I have a good amount of extension clients and this dryer has definitely helped cut down my dry time” – Michael M.

“Make sure your clients get the best salon experience with a quiet but powerful motor: “I can actually hear my client’s conversation while I blowdry too! They are really impressed with the style finish without compromising the health of their hair!” – Stacey O.

And yes, it will work on ALL hair types:

“I did a blowout on coily hair (type 4b-c). She was amazed at the capabilities of a dryer that did not burn her scalp. I found it to be very effective and easy to use.” – Margo H.


Why the SMART-X™ makes blow-outs at-home so much better

Get the salon-quality look with little effort, even at home. At-home users love how fast, light and powerful the SMART-X™ really is:

“Love how light weight it is! But don’t let that fool you! It is powerful! I’m able to dry hair super-fast with less heat which I love!” – Amburlee P.

“One of my favorite blow dryers yet. Quiet, light, fast drying, and leaves the hair very shiny!” – Andrea B

“Absolutely incredible dryer!! The weight, the quietness, the self cleaning!! Awesome!” – Jerry H.



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