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Our NEW COLOUR CARE REFRESH MASKS from YELLOW PROFESSIONAL offer a new fantastic, fun and colorful addition to any salon!
Refresh Mask is the extra-care colour revitalising treatment, that is easy to apply with immediate results. Its delicate and caring formula helps maintain or refresh the colour at home, whenever you want. In the salon it offers a new smart & easy toning service.
Hair Colourist Hayley Penny said
The versatility has really blown me away! Having them as both an in-salon and client take-home treatment means beautiful results and great salon profitability.
Hayley shared with us some of the incredible results she has achieved with the NEW YELLOW PROFESSIONAL COLOUR CARE MASKS, we cant wait to see your before and after images too.
The range consists of 5 colours all designed to create incredible results both in-salon and for home use. Highly conditioning and nourishing, the masks leave the hair extremely soft to the touch, shiny and irresistible to the eye. They enrich the hair colour with beautiful shades, enhancing the colours vibrancy.
How to use the NEW COLOUR CARE REFRESH MASKS
Onto towel-dried hair, apply the desired shade. Distribute the product with the help of a brush and comb through for an even distribution. Leave for 3-20 minutes depending on the desired effect. Rinse.
We offer colour education for salons, ask your Wonderful Brands Account Manager if you would like to book an in-salon session or check out our education brochure here.
Discover all the back issues of our company magazine full of education, inspiration and ideas to get you excited and help you grow your hair business. Simply click on each picture below to view the digital copy and look out for new print editions in your Wonderful Brands orders.
Cool tones have been popular for several seasons, but now warm shades are back in vogue!
Blondes become more natural, browns are softer with chestnut undertones and reds have started to evolve into warmer tones which will become a real statement in the coming seasons.
Black moves towards violet. An unexpectedly wearable shade, which was launched last season, now reappears with a warmer tone.
Cool Coppers 6.41 & 8.41
Over the past year, we have seen the rise of copper hair with many blondes transitioning over. Within the Yellow Professional colour portfolio, we have a great range of coppers and our new copper tones .41 are great additions to the range, opening up new hues to play with. Soft Coppers are perfect for Summer as our skin tones warm-up. Copper ash is a perfect tone to compliment Summer days.
Referencing our colour wheel you can see that .1 (Blue/Ash) sits opposite .4 (Orange/Copper) and the Blue/Ash will subdue the Copper giving a result of a girl next door natural copper.
Mahogany Ash 4.51 & 6.51
Our new Mahogany Ash tone .51 will allow you to give your clients an iced chocolate tone and is perfect for your warmer complexion client.
The .5 sits towards the middle of the colour wheel as a warm Mocha. This is used to create chocolate tones like 5.53 Mahogany Gold which is more suited to cooler complexions.
Intense Violets 4.22S & 5.22S
Since launching the 4.22 and 5.22 you have given us feedback that you love the tones but wanted something more intense. The good news is that Yellow Professional have listened and in our new line up of 2023 shades we have ultra-deep Violets 4.22S & 5.22S. This compliments the new intense trend perfectly.
To get the most vibrant Violet we recommend that you pre-lighten the hair. When using the Intense Violets over a base 4 or 5 be mindful of the red undercoat when lifting the hair, this will subdue the violet. To counteract this you can pre-lighten pieces or colour inject (this is done by adding extra colour into your mixture to intensify the tone).
We offer colour education for salons, ask your Wonderful Brands Account Manager if you would like to book an in-salon session or check out our education brochure here.
Emily in Paris is growing up and heading into season 4. We have seen that Lily Collins is moving away from the girlish waves and becoming braver with her haircuts, first there was the chic French Fringe and now we have spotted a new addition the “French Step”.
This versatile trend has been around since 2021 and has been going through a few transitions, we first saw it as “The Hime” or “Princess Cut” and in 2021 it became an iconic look racking up 60 million views on TikTok. The haircut was named after noblewomen back in the Herian period in Japanese history, 794 to 1185. The hair cut was given to young women as a celebration of coming of age in a ceremony called Binsogi . It is a combination of two haircuts, longer at the back and shorter sharp lines at the front. The haircut gathered pace after lockdown and throughout history you are able to see that after key moments in history new haircuts are born. This one in particular was a rebellion haircut with people taking back power of their identity, showing their strength and resilience through a haircut.
We are loving the “French Step” on Lily Collins, it has added so much interest to her hair and given so many options when styling. We particularly love how it takes a boring ponytail to a new level of chic. The haircut can be personalised to suit any face shape, it can help to accentuate cheekbones or worn longer to soften a square shaped face. This haircut is so much fun and love that it is bringing clients back into salons for interesting haircuts.
ELEVEN Australia have introduced 2 cutting classes in the Undertone Collection, the classes will allow you to confidently create versions of this upcoming trend. Co-Creative Director and Co-Founder of ELEVEN Australia Joey Scandizzo said “The beauty of subtlety and the power of restraint. Clean lines with purpose, small silhouettes and fresh understated tones bring to life the UNDERTONE Collection. This collection explores four modern haircuts with finished styling. Working with classic fade barbering techniques and a stepped out cool bob with a square fringe, understated disconnections, and texturising techniques. The looks are versatile, lived-in, and very wearable. While each look can be transformative, these cuts and styles can be adapted to suit the individual needs of any client”.
If you would like to learn more about hosting a class in your salon contact on email@example.com
Follow our ELEVEN Australia Pro account for all things education, inspiration, colour & more!
Your clients definitely do…
According to Pinterest “Crown Care” will be massive in 2023 with consumers prioritising a focus on the scalp and crown of their hair.
Searches for “SCALP MASSAGE TECHNIQUES”, “CLEAN SCALP” & “SCALP TREATMENT FOR DRY SCALP” are all up by over 55% or more!
The YELLOW PROFESSIONAL SCALP range is the perfect antidote for all your clients scalp needs, with a product for all scalp concerns and a pleasant, fresh and delicate fragrance. The compact range of 7 products guarantee a balanced scalp and vibrant hair, whilst also protecting against the effects of pollution!
The secret within this range is RAMBUTAN FRUIT! The seed extract of this Vietnamese superfruit, is found in the entire line, to revitalise hair from roots to ends. Thanks to its anti-pollution properties, it exerts a triple action against the oxidative stress caused by pollution, giving energy to the bulb, hydrating the scalp and providing vitality and freshness to the hair. You’ve just got to try it!
Even better news, the fruit is hand-picked using farming practices that respect the ecosystem. The proceeds are used to promote the local economy and to train workers.
So what’s in the range…
First up ENERGY, its all about preventing hair loss.
Cleanses and stimulates hair from the roots, giving body to the hair.
An energy concentrate that strengthens and re-densifies from the root, prolonging the life of the hair.
Next comes PURITY, fighting dandruff and flaky scalps
Combats dry or oily dandruff…
Deeply cleanses, normalising the scalp with an anti-recurrence action, as well as providing relief.
Oily roots? Then SCALP BALANCE is your best friend
Restores balance to an oily scalp…
Gently cleanses, reducing and regulating sebum production; for long lasting clean and lightweight hair.
Finally SCALP COMFORT comes to the rescue for those with itchy & sensitive scalps
A gentle cares for sensitive scalp..
Gently cleanses, effectively counteracting itching and reddening.
Extraordinary tonic with a soothing action that counteracts itching and redness.
Want to learn more, click here to check out our guide on scalp services for your salon.
We know that your stockroom cupboard can be a daunting place, but that doesn’t always have to be the case. We spoke to some of our Wonderful Brand Educators about this subject and asked them to share their top tips and tricks for keeping their stockroom cupboard organised, tidy and filled with everything they could need to tackle whatever hair challenge walks through the salon door.
“As the seasons change our clients love to change their hair colour. We have found this Winter season that coppers have made a huge come back! From bright vibrant oranges to soft copper rose blondes.
My favourite combo for my bright orange is ELEVEN Australia Permanent COLOUR in 8.44 / 8.CC orange intense with 40 vol/12%. The 40 vol makes the orange pop. My favourite combo for the Orange rose is the ELEVEN Australia Liquid Demi COLOUR 19mls 1ml 6.66 using 2% on the roots going in to 4% I found that using the 4% on the ends really helps with the longevity of the demi liquid colour.
And this is why I need a full stock room of ELEVEN Australia!
I love all the natural ingredients with in the permanent and liquid colour with the added bonus of them also being in the Colour Activators and Cream Developers. The ELEVEN Colour is a luxury colour range starting with the Porosity Equaliser Spray and ending with the Colour Lock Spray. To insure that we never run out of stock for loose last minute colour changes we stock at least 3 colours going up to 8 for our favourites, this way there is no stock room drama and we are able to give our guests the perfect colour for their hair. You never know what is going to walk through the door so every plenty of stock is a must!”
“Salon colour work is much more complicated as clients expectations and knowledge has increased over the years. It’s so important to keep fully stocked, we have a system in place to ensure we don’t ever run out of any shade. Being a busy colour salon, you never know what might crop up, especially when carrying out colour corrections, and not carrying plenty of every shade not only makes the task more difficult but also looks very unprofessional to the client.”
Emma’s top tip – On top of the normal stock levels we carry, we also have an emergency box kept with one of every colour to make sure we are covered for any eventuality.
Lastly, we asked self-confessed colour geek, Charlotte Evans from Ginger, to share her colour tips.
“We see much more seasonal changes happening with clients wanting to add a little something different to most visits. We pride ourselves on being on top of trends and make sure all of our team are educated throughout the year allowing us to be confident to tackle any colour combo that could walk through our door. It’s all in the prep work from having a colour brand that you trust and allows you to create modern colours that your client’s notice the shine and condition to making sure the team are confident in what they do.”
We then asked Charlotte what makes her life easy. Continue reading to find out more.
“Eleven make it so much easier for the modern stylist, anything colour coded means I can work smarter and not harder,
while inhaling a packet of crisps and 10 cuppas for my dinner!”
Charlottes top tip – Make sure you have a well stock colour area, no one wants to run out of colour halfway through!
What happens when you take 13 hair creatives, a 7ft surfboard, 4 models, 1 photographer, and 10 flights of stairs…magic! That’s what!
Monday the 27th June saw the ELEVEN Collective team coming together in London at the amazing Electric Space, for the first time to work on a collaborative photoshoot for ELEVEN Australia. Inspired by the fun, cool and fresh vibe of the brand they worked together creating 11 looks with everything from Farah Fawcett 70’s flicks to ‘just stepped off bondi beach’ tousled waves.
Lead by Wonderful Brands Director, Jo Robertson and assisted by ELEVEN Collective member, Victoria Woods from HEIR Salon, Lytham. The shoot took months of prep, planning and colourful spreadsheets to bring together the team from across the UK and produce ELEVEN Australia worthy hair. And we think it’s safe to say, they definitely smashed it!
Keep reading to check out the team’s step by step images on the next few pages! The look above was created by ELEVEN Australia Collective member Becky Weeks. This look was created by firstly prepping the hair with ELEVEN Australia’s I Want Body Volume Shampoo & Conditioner. She then added two pumps of ELEVEN Australia’s I Want Body Volume Foam to wet hair, to volumise, create texture and hence control that hair texture. Then blow dry hair smooth and sleek to enhance shine. Then using ELEVEN hair straighteners bend the hair around the iron in different angles to create S bend, brushing out waves and finish with Give Me Hold Flexible Hairspray . Then simply feel like the baddest bishhh rocking those voluptuous curves!
Another amazing step by step was created by hairstylist Hayley Penny. Through the power of ELEVEN Australia’s products, Hayley created a Chic, Pillowy and Touchable, Luxe Blowdry look. Read on to see a break down of how she did it.
First cleanse and condition the hair with Gentle Clean Shampoo & Hydrate My Hair Conditioner. Leaving the scalp so fresh & clean with gorgeously soft ends (1). Now to layer in the products. First Miracle Hair Treatment, apply 2 pumps to towel dried hair. This leave in treatment is a must before any blowdry on any hair type (2). Next up is I Want Body Volume Foam. Add 2 pumps of the Foam throughout, the concentrate another on the top for extra oomphf (3)! Now using a soft bristle brush, ‘Wrap’ dry the hair. Wrap around and over the head in all directions to give that pillowy soft volume (4). Finish using a round brush. Shaping the top sections to flick back and the front sections around & towards the face (5). Spray Give Me Hold Hairspray onto a soft bristle brush. Brush through the entire blowdry back away from the face before hand dressing out (6). PRO STYLIST TOP TIP: To create that chic french look, once dry, take 1 pump of foam and scrunch into the ends. Et Voila (7)!
The next ELEVEN Australia Collective member to create a Step-by-Step look was Annabelle Arnold. Annabelle created a wet look with a brushed back texture. See below.
Generously apply I Want Body Foam to dry hair focusing on the roots and mid lengths (1). Use a Wide Tooth Comb for even distribution (2). Take horizontal sections starting from the and apply Slick Hold Styling Pomade. This will help create that super sleek, wet look (3)! Comb each section into position after application, and then secure with a clip (4). Use a diffuser to gently set the hair into place (5). Finish by applying Smooth & Shine Anti Frizz Serum for high, glass-like shine (6).
Next was ELEVEN Australia Collective member Martyna Grant with her Step-by-Step look. Continue reading to see what we came up with.
Shampoo and condition your hair using Smooth Me Now Anti-Frizz Shampoo and Conditioner (1). Apply a hazelnut size of the Frizz Control Shaping Cream onto your hand and add 1-2 pumps of Smooth & Shine Anti-Frizz Serum. Mix together between the palms of your hands and spread evenly through mid-ends and ends (2). Blowdry smooth and straight making sure the airflow of the dryer points downwards using the ELEVEN Australia Round Brush and a hairdryer (3). Straighten each section of the hair using ELEVEN Australia Flat Iron (4). Finish with the Make Me Shine Spray Gloss (5).
Another amazing Step-by-Step look was created by Pam Cooney. Read on to see how she created her blow out.
Firstly we want to prep the hair by shampooing with I Want Body Volume Shampoo & Conditioner, jam packed with soy and wheat proteins penetrates the hair shaft, providing a thicker and fuller appearance (1). Load the hair up with Plenty of I Want Body Volume Foam you can really layer this up without leaving any residue on the hair perfect for hold (2). Begin to blow dry using The Eleven Australia Small Round Brush flicking the fringe off the face with volume then wrapping and twisting the rest of the hair while setting into place with Clips (3).
Pro Tip: If the hair still feels to soft when dry add more volume foam to dry hair and dry in layering up until it feels mouldable.
Pro Tip: Plenty of Dry Shampoo at the roots to hold the volume.
For added width I use the Eleven Curling Iron to exaggerate the hair next to the cheek bone to flow away from the face (5). Finally we can brush out with the Small Styling Brush then using my finger tips to mold the hair into shape while fixing into place using the Dry Wax Spray to hold it in place (6).
Pro Tip: When brushing out brush towards the sealing for a more airy fluffy texture
The next ELEVEN Australia Collective member to take on the Step-by-Step challenge was Emma Dixton with her Tousled Wave.
Its Cocktail Time – Order UP! “The Bedraggled”
Firstly, double cleanse hair with I Want Body Volume Shampoo, Condition Mid lengths & ends with I Want Body Volume Conditioner (1). then, apply Miracle Spray Hair Treatment to towel dried hair root to tip, Comb through to detangle & even distribution of the product. Comb hair into the planned parting/shape (2). Add 2 Pumps of I want Body Volume Foam into palm rub together & apply to roots. 2 -3 more pumps into palm rub together & apply to mid lengths & ends. Comb through for even distribution of the product. Next apply Sea Salt Texture Spray section by section. Use hairdryer & round brush to dry in product, create volume, thicken & smooth flyaway hair (3).
Pro Tip: If hair still feels soft repeat step 2 to suit hair type for extra hold & undone textured finish
Then, get 1 Pump of Smooth & Shine Anti Frizz Serum into the palm & rub together as if using hand cream, smooth down any static fly aways/add moisture & shine to any dry areas of the hair (4).
Pro Tip: saturating hands with the serum ensures a lighter even application avoiding too much shine or uneven greasy looking patches on the hair.
Section hair from the final parting into 4, crown to behind the ear, crown to nape. Start at the nape take a section diagonal back no wider than the plate of the Flat Iron. Keep hair section neat & at an angle. Pivot sections to horizontal closer to the crown. Using the ELEVEN Australia Flat Iron hold horizontal rock the Flat Iron in a U shape toward the scalp & U shape away from the scalp as the Flat Iron glides down the section. Repeat until all the hair is Kinky & Wavy (It’s all in the twist) (5)!
Pro Tip: keep hair root to ear natural & smooth for a real contrast of Neat to Bedraggled texture.
Finally, using a wide tooth comb root to tip gently break up the surface waves. Now for the fun part…. Tilt head back & SHAKE IT BABY! From the root, get your fingers in and loosen that wave, encourage that tousled texture. To finish smooth any fly ways near the root & add Smooth & Shine Anti Frizz Serum & or Sea Salt Texture Spray as required to finish (6).
Voila! Enjoy your look!
For his ELEVEN Australia Step-by-Step challenge Kris created a Beachy Curls look. Read on for more.
First cleanse with ELEVEN Australia I Want Body Shampoo and Conditioner, for a lightweight foundation (1). Apply I Want Body Volume Foam from root to tips, scrunching the product to ensure even distribution then blast dry hair (2). When hair is 100% dry, curl hair using ELEVEN Australia Curling Iron. Alternate each section to maintain curl definition. (curling all the same way can result in a vintage glam feel, not today, Satan! (3) Pump ELEVEN Australia I Want Body Volume Powder, focusing on roots and mid lengths to plump up the hair. Massage root are to pump up the volume (4)! Using the ELEVEN Australia Large Styling Brush, brush out the hair section by section. Brushing OUT from the head to create volume and texture (5). Finish with ELEVEN Australia Dry Finish Texture Spray on midlenghts and ends for hair that is full and thicc and ready for a day at the beach (6).
ELEVEN Australia Collective member Sammi was next to take on the Step-by-Step challenge. Continue reading to see what she did.
First remove any dirt, or excess oil buildup by cleansing with the Gentle Clean Balancing Shampoo, followed by Hydrate My Hair Conditioner. paired together gives your hair the ultimate dose of lightweight hydration (1). Next, spray our favourite hair prepping Miracle Spray Hair Treatment throughout the hair to ensure you have the maximum protection against heat, followed by 2 to 4 pumps of I Want Body Volume Foam for added texture, and control without the crunch. then blow dry (2). Once the hair is completely dry, take small sections (approximately 2 cm) place your finger near the root and wrap the hair around your finger in a twisting motion (3). Gently roll the coiled hair off your finger and clamp with the Flat Iron for five seconds aren’t you glad we use heat protection now (4). Then, section by section place the soft bristle brush under the curl and brush out away from the head, spraying Dry Finish Texture Spray whilst brushing to create that fluffy texture (5). Once all that fluffiness and texture has been created pump a little I Want Body Volume Powder for that extra pooooof of volume and fluff (6).
The next member of the Collective to take part in the step-by-Step challenge was Chloe Ashby. Check out her Wet look Braids below.
Start by shampooing & conditioning the hair using ELEVEN Australia Smooth Me Now Anti-Frizz Shampoo & Conditioner, these products leave the hair soft and reduces frizz (1). Let’s work it… Next, spray all of the hair with Detangle My Hair, this is a lightweight detangled spray that both hydrates and tames the hair, leaving the hair smooth and tangle free (2). Let’s get sleek… Now to add the Slick Hold Styling Pomade, work this into the hair to create a wet look, this creates a sheen, enhancing the hairs natural moisture, this also gives hold (3). Now down to business… Take a central parting from the centre of the nape of the neck, clip one section out of the way (4). Plaits away… Start by reverse plaiting (so the plait sits on top), plaiting in additional hair to add length and thickness, secure at the bottom with a clear elastic (5). Finish off by taming any fly aways with the Slick Hold Pomade, adding more of a sheen, and slightly distressing the plaits by pulling out (6).
Pro Tip: Remember product is key… Choose wisely and you will create dream hair!
Jess Radbone was next to take on the step-by-step challenge. Check out her gorgeous look below.
Get started by cleansing and conditioning the hair with the ‘Keep Me Blonde’ duo, a perfect choice to keep that blonde looking fresh! Alternatively, if you’re not working with blonde hair, the ‘I Want Body’ combo would work great (1).
Pro Tip: Only apply conditioner to the mid length & ends to ensure we don’t lose that all important volume at the root!
Let’s prep! Before blow-drying, I evenly spray the ‘I Want Body Texture Spray’ from root to tip. Don’t forget to shake the product before using to ensure you get a nice mixture of the product applied (2). Iron time! Using the Flat Iron from Eleven Australia, I set the temperature at 160° – a low temperature as to not compromise the integrity of the hair whilst working through the hair slowly (3). Time to kink! Taking horizontal sections (no thicker than an inch) I start at the nape of the neck working towards the top. Keeping the irons horizontal throughout is crucial to achieve a kinked effect. Going in with the irons starting from root to tip, I rotate the irons to the floor as I glide it down the hair, then rotate it towards the ceiling. I continue this motion towards the ends throughout the hair. It needs to be a slow, gliding motion (4)!
Pro Tip: Don’t squeeze your irons too tight! This will make it much more difficult. Instead, gently press together allowing a gentle glide.
Sea Salt Texture Spray is my next go to! This will add texture to the hair making it more malleable when I come to dress it out. Spray lightly and evenly at arm’s length distance (5). Let’s finish the look! To separate the kinks and create a more lived-in textured look, I rub a small amount of the ‘Dry Shampoo Volume Paste’ in my hands warming the product up. This makes it easier to apply! I rub it through the roots and separate the kinks to create more body and definition (6).
Pro Tip: Apply the paste little by little. This way, you don’t get product over load weighing it down.
Last but not least, ELEVEN Australia Collective member Amelia Burgess took on the step-by-step challenge and created some beautiful ‘natural curls’. Read on to check out the look!
Firstly, make sure those curls are fully moisturised by cleansing with the nourishing Eleven Australia Hydrate My Hair Shampoo and Conditioner (1). Next, prep hair with Miracle Hair Treatment Spray & Detangle My Hair Leave-In Spray using a wide tooth comb or wet brush. This will not only protect the hair from heat but also make the curls more manageable (2)! Spray all over with Sea Salt Texture Spray for a voluminous grittier feel through the ends (3). Work a few pumps of I Want Body Volume Foam into the roots (4). Using the Eleven Carbon Fibre Wide Tooth Comb, brush up and away from the scalp for added volume (5). Diffuse, use curl clip pins to hold the bangs in place. For extra volume, spray a little Dry Finish Texture Spray onto the ends once dry and scrunch out to create more width (6)!
Pro Tip: Holding the dryer around 20cm away on a medium heat avoids creating frizz and keeps the curls more defined. Don’t touch the hair until 80% dry! Once the hair is almost dry then you can push the diffuser into the ends to create some fluffier texture!
Want to be part of the ELEVEN Australia UK COLLECTIVE then click here
Photographer – Ash Martin @ashmartinphoto
Stylist – Jess Williams @jessbcreative
Styling – Holly Coop @hollycooop
We asked our ELEVEN Australia Collective what their predictions were for the rest of the 2022.
Here’s what Annabelle Arnold from @annabelles.hair had to say
“From shows at fashion week to high street stores, loud patterns, vibrant colours and vintage inspired styles are everywhere! Designers are pushing messages like “dopamine dressing” and “you be you”.
I love the idea of using a kaleidoscope of colours and patterns to boost our spirits after a dreary couple of years. Usage of colour therapy also ties in really well with the encouragement of personal authenticity, and the gender neutrality that we’re seeing too!
I’m also excited about the recycling of popular vintage styles, since it has made thrifting and up cycling more popular. Which is a big move towards more sustainable fashion. We are seeing these trends translate into hairdressing with the re-emergence of popular 60s, 70s and 90s haircuts/ up dos. Modernised by the vivid or lived in colours that are popular today.”
We also spoke to hair stylist and ELEVEN Australia Collective member Hayley Penny from @hayleypennyhairstylist about her 2022 trend predictions. Read on to see what she had to say…
Hayley predicts that fashion trends such as; cut-outs, colour blocking, dopamine dressing, mini skirts, biker jackets, oversized volumous sleeves & silhouettes will be very prominent in 2022.
Hayley advised that these trends translate into the world of hair through styles such as disconnected fringes, moving away from 70’s bangs to a more prominent fringe shape.
Strong panels of colour blocking in fashion, means that softer, natural, simplistic tones through out the hair, with a face frame or under panel are likely to be a look that many clients come into the salon looking for this year.
Hayley also predicts that full shiny, bouncey, voluminous blowouts, and away from the face styles will be in for 2022. As well as, slick and wet looks, with high shine, and all over muted natural glossy tones. With gold ash blondes, over silvers, and cool coppers blended through matte browns, will be the colours of choice.
Salons will also be more focused on being environmentally and socially responsible, whilst also offering more all gender neutral styles & services.