ELEVEN Australia Master Certification

2024 is going to be an exciting year for ELEVEN Australia COLOUR! We are introducing a new Master Certification, the certification will allow colourists to gain a deeper understanding of ELEVEN Australia COLOUR as well as up-skilling their colour knowledge with an ELEVEN Australia twist.

Wonderful Brands Education Director Jo Robertson and ELEVEN Australia Educator Katie Groves travelled to Copenhagen for 4 days in November to gain their Bronze and Silver Master Certification and to learn the program to bring back to the UK ready to teach in 2024. The program is split into Bronze, Silver and Gold and allows you as a stylist to think differently about colour, how to formulate as well as placements.

Our Educators were Lindsay Perez-Soloman, Global Education Director of ELEVEN Australia and Melvin Royce Lane, Head of Education ELEVEN Australia.

Jo Robertson said “We were very excited to for the training, it’s always good to spend time in the Copenhagen academy with the European team but this time it felt very special to be the first people to gain the Master Certification. It was 4 days of intense learning which I loved and can’t wait to share this with everyone in the UK. My favourite part was Hair Science Day, I love understanding colour and why it behaves the way it does.”

The Master Colourists Program is split into 3 sections, named after famous places in Australia.
Bondi Bronze – Bondi is an upbeat city with a vibrant culture and fast-paced
Bryon Silver – Bryon is where our last campaign Far North was shot, it has stunning beaches, lush rain forests with a chilled vibe
Uluru Gold – The famous red rock (Ayres Rock) and where our Alice Springs campaign was shot. It’s a sacred spiritual site and parts of it can  be accessed if you are invited by the indigenous people

We asked Jo to share her trip to the ELEVEN Australia Acamdey with us

Day 1

After recapping our fundamentals and discussing lightening hair in depth we moved on to fun hands-on part where we spent time formulating and discussing tonal characters of the range to allow us to get perfect results, it was great to be able to listen and problem-solve with other colourists.

We squeezed another day session into day 1 and also worked on ELEVEN Australia Signature Colour, this taught us to think like a colourist and not a hairdresser!  We covered the signature looks with Permanent, Liquid Demi-Permanent and Lighteners. Don’t worry we won’t be squeezing an extra day in when we teach, we will get to spend a day on each module.

Day 2

I personally took away so much from the class, I’ve always been a big believer that consultation is key but without spoiling the class details, this day made me rethink and access the client’s needs and colour suitability in a different way. I had some big light bulb moments!
For the hands-on part of the session, we took our learning from the morning and looked in detail of placement of colour.


Day 3

Love or hate them, colour corrections are a huge part of our jobs, especially as clients want to experiment with their hair and even throw in a box dye now and then just to test our knowledge and patience!
Katie and I were really looking forward to this class, it is something we get asked for a lot in the UK. The class was broken down into salon-friendly, realistic time options to correct a colour. Looking at the possibilities, too dark, too warm etc. We also looked at removal of colour and adding colour.
We then put all of our learning into practice by creating one seamless colour on a head that was a combination of 4 colours. We both loved this class, it really gets your brain working and we loved debating tones.


Day 4

Hair Science – After an early night we felt ready to tackle the hair science. Understanding the “Why” is so important to be able to tackle the “How”. We discussed hair, its composition and how new technology enhances our colour services before moving on to natural colour pigments and artificial colour.

All of our learning was combined with our final colour model and having gained the knowledge and tools over the Master Certification it allowed us to create the most stunning seamless blonde, which probably would have been a bit of a nightmare if we had not had the certification under our belts.

And we made it!

After 4 days of intense learning, we completed our Bondi Bronze and Byron Silver Master Certification. We will be back in June for part 2, Uluru Gold which combines all of our learning and focuses on creativity and an ELEVEN Australia shoot.

We can’t wait to share this with you and take you to Bondi, Bryon and Urulu with us!



with Melvin Royce Lane

If you missed our last Cocktail hour of the year don’t worry we have you covered!

Learn about the ELEVEN Australia range and Melvin’s favourite cocktails (we do mean products, Melvin is a champagne kind of guy). Cocktail hours are our favourite sessions and always learn a few extra styling tips each time, if you don’t have an hour spare we have put together our 11 must-know tips below.

Our 11 must-know tips of the session

  1. Smooth Me Now – Traditional Thermal Sprays only protect and ELEVEN Australia wanted to create something that has a dual purpose. It has Hydrolysed Quinoa to hydrate the hair as well as Agran Oil to add a beautiful shine. You will get protection and a frizz-free finish. It’s perfect for those damp days ahead.
  2. Keep My Blonde Toning Spray – Protects up to 220° Remember to shake before use. It can be used on wet or dry hair. On dry it has more toning ability.
  3. Frizz-free and defined curls – Curls need moisture to make them happy. Cocktail Keep my Curl Cream and Smooth and Shine Serum together and for more hold cocktail Medium Hold Styling Cream.
  4. Glass Hair – Blowdry with Smooth Me Know Thermal Spray and Frizz Control Shaping Cream. Once dry spray on a light mist of Smooth Me Now Spray and Iron for a glass finish
  5. Bouncy Blow – The LA blowdry
    Cocktail Medium styling cream and Smooth Me Now Cream, you will feel the grip in your hand, make sure you thoroughly work the product through the hair by twisting in and not just coating the top of the head. You want the hair to slip through the brush but have that resistance. Use Dry Finish Wax Spray to seal.
  6. Frizzy Hair – This is perfect for someone who has wavy/frizzy hair and wants to achieve a smooth finish. Start with Miracle treatment like always and mix together Frizz Control Shaping Cream (this has lanolin which adds moisture to the hair) and Smooth & Shine.
  7. Waves enhancement – Controlling and enhancing waves are different, you need to provide the hair with lots of moisture. Cocktail Keep My Curl, has Avocado Oil which will soften and add suppleness and cocktailed with Frizz Control Shaping Cream to add moisture too. Finish with Make Me Shine Spray which acts as an anti-humectant.
  8. Editorial Hair – Wet Look Hair
    Start with damp hair (if the hair is dry just spray with water) Apply slick hold pomade, section my section. More is more with this look. Apply I want Body Foam over the top to seal and form a cocoon and finally seal with Flexible Hold Hairspray Editorial Hair – Dry Finish
    Start with dry hair and cocktail Slick Hold Pomade and Smooth and Shine Serum. This will give separation and a dry wet look. This is great for shorter hair as well as an editorial look. Think 80’s vibe.
  9. Texture, Definition and Shine – How to finish undone waves
    Decant I Want Body Volume Powder into the palm of your hand (do not spray) and cocktail with Smooth and Shine Serum! This creates a gritty texture. Or for thicker hair try Dry Shampoo Volume Paste and Smooth and Shine.
  10. Short hair lived-in texture
    To get a second-day look cocktail Matt Texture Spray ( this is matt and no shine and always contains beeswax which will give you more hold) with medium hold styling cream (medium hold and natural shine). You will get a beautiful sheen and separation on the hair.
  11. Short Hair Styling –
    Traditional clays are hard and not easy to distribute through the hair, the ELEVEN Australia Extra Hold Clay is more creamy and easier to use. It has Lanoin and Beeswax. If you want more of a sheen cocktail with Smoot and finish, it makes it feel really silky and gives more separation


Discover all the back issues of our company magazine full of education, inspiration and ideas to get you excited and help you grow your hair business. Simply click on each picture below to view the digital copy and look out for new print editions in your Wonderful Brands orders.

ON NATURE’S SIDE is a revolutionary product that’s 100% biodegradable!

Running a successful salon goes beyond hairstyling and customer service. Maintaining a clean and hygienic environment is paramount, but the products you choose can have a significant impact on both your clients and the planet. Enter “On Nature’s Side” – a revolutionary product that’s 100% biodegradable, effective, and non-toxic, making it a game-changer for salon cleaning.

The Power of On Nature’s Side

On Nature’s Side is not your average salon cleaning product. It’s a highly effective biocide formulated from natural ingredients, and it packs a punch when it comes to eliminating microorganisms. With a success rate of 99.995% against various known pathogens, including influenzas, e-coli, c-difficile, MRSA, and norovirus, you can trust that your salon will be a safe space for clients and staff alike.

Gentle and Non-Toxic

One of the key advantages of On Nature’s Side is its gentleness on the skin. You can confidently use it on all salon tools, combs, scissors, surfaces, floors, and seating without worrying about adverse effects or harsh chemicals harming your clients or staff. Unlike traditional salon cleaning products, On Nature’s Side is completely non-toxic and free from harmful ingredients like alcohol, parabens, and dyes. This makes it not only safer for people but also environmentally responsible.

Aquatic Life-Safe

Traditional cleaning products can pose a threat to aquatic life when they are disposed of, but On Nature’s Side takes a different path. It’s a biodegradable product that’s gentle on the environment, ensuring that your commitment to sustainability extends beyond your salon’s doors. This revolutionary solution is also a deodorizer, leaving your salon smelling fresh and clean.

The product has received recognition and approval from the EU as non-hazardous, even in aerosol form.

Sustainability Meets Effectiveness

Natural solutions are often just as effective as chemical-based ones, and On Nature’s Side is a prime example. You can achieve the high level of cleanliness and hygiene your salon demands without compromising on your health or the planet’s health. It’s a win-win scenario.

Additional Details

  • On Nature’s Side comes in 500ml reusable and recyclable plastic bottles. These bottles can be sent back for refilling, reducing waste and promoting the circular economy.
  • The product’s transportation is carbon offset, demonstrating a commitment to reducing its carbon footprint.
  • As part of its environmental impact, On Nature’s Side removes four plastic bottles from the ocean for every bottle sold.
  • It is proudly Green Salon Collective approved, aligning with the sustainability goals of eco-conscious salons.
  • The product is free from synthetic irritants that can harm skin, eyes, and lungs.

As a salon owner or manager, choosing the right cleaning products is not just about maintaining a clean and hygienic environment; it’s also about making choices that align with your commitment to sustainability and a healthier planet. On Nature’s Side offers the perfect solution, effectively eliminating pathogens while being gentle on both people and the environment. Make the change to this revolutionary hair salon cleaning product and join the movement towards a cleaner, safer, and more sustainable future for your salon and the Earth.


Get ready to GLOW like never before this season with the release of ELEVEN Australia’s limited edition NEON Holiday collection.

A series of gifts for the holiday season that combines sustainability with the luminosity of neon-coloured beauty bags that you’ll want in every colour.

Choose from 5 vivid neon beauty bags – Blue, Pink, Lime, Yellow & Orange, with each gift containing a trio of shampoos, conditioners, and a third product tailored to every hair type.

CONTAINS: Hydrate My Hair Moisture Shampoo 300ML, Hydrate My Hair Moisture Conditioner 300ML & Detangle My Hair leave-In Spray 200MLCONTAINS: Smooth Me Now Anti-Frizz Shampoo 300ML, Smooth Me Now Anti-Frizz Conditioner 300ML & Smooth Me Now Thermal Spray 200ML (NEW)

CONTAINS: I Want My Body Shampoo 300ML, I Want My Body Conditioner 300ML & Detangle My Hair Leave-In Spray 200ML

CONTAINS: Keep My Colour Blonde Shampoo 300ML, Keep My Colour Blonde Conditioner 300ML & Sea Salt Texture Spray 200ML

CONTAINS: Repair My Hair Nourishing Shampoo 300ML, Repair My Hair Nourishing Conditioner 200ML & Miracle Hair Mask 200ML


Miracle Bon Bon: Miracle Hair Treatment Shampoo 50ML & Miracle Hair Treatment Conditioner 50ML

Blonde Bon Bon: Keep My Colour Blonde Shampoo 50ML & Keep My Colour Blonde Conditioner 50ML

Body Bon Bon: I Want My Body Shampoo 50ML & I Want My Body Conditioner 50ML

Enjoy guilt-free holiday gifting this season!

Thanks to our uber-fun packaging, you can enjoy guilt-free holiday gifting this season, eliminating the need for wrapping paper. And it doesn’t stop there! These beauty bags have been crafted from new environmentally friendly technology – a TPU material that ensures they’re 100% recyclable and bio-degradable in 3-5 years. They’re the perfect travel companions, ready to be reused as a stylish travel cube or carryall.

Introducing the latest addition to the ELEVEN Australia family Smooth Me Now Thermal Spray (AVAILABLE EXCLUSIVELY IN THE NEON HOLIDAY SMOOTH TRIO) 

Holiday season also means party season, and with that comes the need for hair that’s protected from heat styling.

Our new smoothing spray offers thermal protection up to 220 degrees Celsius (428 degrees Fahrenheit) to keep your hair nourished and safe from split ends. Say goodbye to dry, frizzy, and damaged hair and hello to fabulous holiday hair!

Want to create effortless looks with the NEON HOLIDAY series? Look no further! 

We’ve included a unique QR code with each gift, giving you access to everything from exclusive (and simple) how-to tutorials, to helpful ingredient and product information. Get set to up your styling game with expert haircare advice at your fingertips.

Your clients definitely do…

According to Pinterest “Crown Care” will be massive in 2023 with consumers prioritising a focus on the scalp and crown of their hair.

Searches for “SCALP MASSAGE TECHNIQUES”, “CLEAN SCALP” & “SCALP TREATMENT FOR DRY SCALP” are all up by over 55% or more!

The YELLOW PROFESSIONAL SCALP range is the perfect antidote for all your clients scalp needs, with a product for all scalp concerns and a pleasant, fresh and delicate fragrance. The compact range of 7 products guarantee a balanced scalp and vibrant hair, whilst also protecting against the effects of pollution!

The secret within this range is RAMBUTAN FRUIT! The seed extract of this Vietnamese superfruit, is found in the entire line, to revitalise hair from roots to ends. Thanks to its anti-pollution properties, it exerts a triple action against the oxidative stress caused by pollution, giving energy to the bulb, hydrating the scalp and providing vitality and freshness to the hair. You’ve just got to try it!

Even better news, the fruit is hand-picked using farming practices that respect the ecosystem. The proceeds are used to promote the local economy and to train workers.

So what’s in the range…

First up ENERGY, its all about preventing hair loss.


Cleanses and stimulates hair from the roots, giving body to the hair.


An energy concentrate that strengthens and re-densifies from the root, prolonging the life of the hair.

Next comes PURITY, fighting dandruff and flaky scalps

Combats dry or oily dandruff…


Deeply cleanses, normalising the scalp with an anti-recurrence action, as well as providing relief.

Oily roots? Then SCALP BALANCE is your best friend

Restores balance to an oily scalp…


Gently cleanses, reducing and regulating sebum production; for long lasting clean and lightweight hair.

Finally SCALP COMFORT comes to the rescue for those with itchy & sensitive scalps

A gentle cares for sensitive scalp..


Gently cleanses, effectively counteracting itching and reddening.


Extraordinary tonic with a soothing action that counteracts itching and redness.

Want to learn more, click here to check out our guide on scalp services for your salon.

The new year always brings a wide variety of resolutions, fads and promises to the forefront. HOWEVER, one challenge we can all get behind is VEGANUARY! We know that many take on the Veganuary challenge during the month of January and here at Wonderful Brands, we are here to help…

Introducing the new Yellow Professional Liss vegan recipe for longer lasting, smooth hair! The brand new LISS formula is made with 100% plant-based ingredients, that as before guarantee the same incredible performance you already love. Making it the perfect addition to your hair care routine in 2023.

The NEW Secret…

KERAVEG! An innovative plant ingredient that is an excellent alternative to animal keratin with the same performance. Rich in soy and wheat amino acids, with antioxidant action, it protects against hair damage and helps repair the fibre. The ingredient of KeraVeg comes from both a natural and sustainable origin.

Amaranth Oil 

Amaranth Oil is rich in moisturising elements, proteins, minerals and vitamin E. This natural oil not only deeply nourishes the hair but also envelops it in a thin, but robust barrier that hinders the penetration of humidity inside the stem, protecting it for a long time. The ingredient of Amaranth Oil, like the KeraVeg, also comes from both a natural and sustainable origin.

Liss Multi-Benefit

A leave-in serum with an incredible multi-action, 10 benefits in 1. It’s lightweight texture helps maintain and prolong smoothness, while protecting the hair from external thermal aggressions, such as heat from blow dryers and flat irons, and from humidity. Moreover, it has detangling action and guarantees a, anti-frizz and anti-static effect. Protects from UV rays, prevents split ends and helps seal the cuticles. Perfect to add a touch of brightness to the hair.

10-in-1 Serum
  1. Thermal protection
  2. Anti-frizz
  3. Anti-humidity
  4. Detangling action
  5. Protection from UV rays
  6. Discipline
  7. Prevent split ends
  8. Helps seal the cuticle
  9. Anti-static
  10. Provides shine

Liss Shampoo

Anti-frizz shampoo for perfectly smooth hair. The first gesture to have a perfectly smooth effect. It’s formula gently cleanses the hair and tames even the most rebellious hair. Makes the hair soft and silky.

Liss Conditioner

A valuable partner to tame frizzy and uncontrollable hair. It’s rich yet lightweight texture softens and polishes the surface of the hair without weighing it down. Suitable for daily use.

Liss Mask

A mask with a rich full bodied texture ideal for naturally straight o chemically straightened hair that looks dry or very dry. It’s formula helps maintain and prolong the smooth effect by polishing the hair and repairing the damaged areas of the cuticle. Hair looks tamed and silky, under control even in extreme humidity!

The SMART-X™ High Efficiency Dryer dries hair 75% faster*, using more air pressure and less heat for an overall healthier dry.

Its breakthrough SMART-X™ Technology automatically balances air and temperature 100x per second to ensure consistency for maximum efficiency. Plus, advanced smart features including 3 speed and 3 heat settings with auto-memorization allow you to personalize your styling experience. A self-cleaning function makes styling quick and easy, while prolonging the life of your dryer.

BIO IONIC Moisturizing Heat™ Technology hydrates hair from the inside out by emitting natural negative ions that allow water molecules to penetrate deep into strands. Hair is left softer, shinier and smoother.​

*Compared to leading competitor​

​See the product now


BIO IONIC SMART-X High Efficiently Dryer…

Dries hair 75% faster*

  • 4 heat and 3 speed settings, 12 custom settings, with auto-memory for personalised styling
  • Self-cleaning function, with auto-alert, to deter passage of dirt particles to motor and hair
  • Weighs 0.34kg — lightweight and compact without any compromise to professional-quality performance.
  • Exit air pressure more than 20% higher allows you to dry hair quickly and with less heat needed
  • Compact barrel design allows for precision styling
  • Cool shot button
  • Proprietary mineral complex infused delivers moisturising heat to protect against damage
    & breakage
  • Brushless EC Digital Micro Motor is more durable, with 10,000-hour motor life
  • Breakthrough Smart-X technology auto measures heat and air flow 100x per second to prevent damaging heat spikes and make more energy efficient

*Compared to leading competitor

Check BIO ONIC out on our Instagram

We asked our friend Maddi Cook from Boss Your Salon to talk about why understanding your salon numbers is so important.
If you want to learn more after you have read this check out the course Maddi is running for us here.
Here’s what she had to say….

Turnover, Profit & Cashflow…

These are key to understand , like the saying goes,

“Turnover is vanity, profit is sanity, cash flow is king”.

A lot of salon owners (and business owners in general), will talk in terms of turnover. Turnover is what I would call a ‘vanity metric’, meaning it’s something that sounds good but doesn’t really say a lot about a business! Cashflow is all about what’s left in the business after your outgoings, making it the most important metric of all.

Let’s take a look at a couple of examples…


The difference in turnover is a whopping ÂŁ167,000 – yet the difference in the net profit is only ÂŁ2,722.20.

So many things can play a factor in all of these figures, the key is to increase your bottom line (profit), by either increasing turnover, reducing your outgoings or a combination of the two.

VAT will also play a big part when it comes to your figures, and the general consensus it so absolutely SMASH through the threshold rather than just hovering above it. You can always try your hardest to stay below the VAT threshold (and that’s absolutely fine if that’s what you want for your business!) but when it comes to growth, the fact is that it is pretty easy to hit VAT (especially one you employ team members) so you need to make sure you are far and above the threshold so you don’t feel the hit when the VAT man comes a-knockin’.

There are loads of outgoings to take into account when running a salon, to name a few:

  • Rent
  • Rates
  • Utilities
  • Wages/NI/Tax
  • Pensions
  • Phone
  • Internet
  • Booking system
  • Stock
  • Sundries
  • Laundry
  • Insurance
  • Music licences
  • Insurance
  • Water
  • Advertising
  • Website
  • Retail
  • Salon repairs/maintenance
  • VAT
  • Personal tax
All of this is BEFORE you take a wage!

So make sure that when you look at your break-even costs, they are exactly just that. Your doors will remain open but you won’t be taking a penny from the business so it’s imperative to include this when looking at your numbers.

Then see if you can work on some of the above outgoings to bring them down… and I’m not talking about the tax! But are you shopping around for the best deals on rent, utilities, phone, internet, stock, insurances etc? The pennies will soon make pounds and they will be in your pocket! Or reinvested into the business in the form of training, refurbishments and expansions.

It’s good to look at these at least annually (or more often if you can!) to really grow your profits.

If you want to get your prices perfect (and profitable!) check out my pricing calculator.

And don’t get disheartened when you hear of another salon turning over mega bucks – it really doesn’t say anything about the success of the business!

Maddi x

Have you tried Yellow Professional’s Detox Cream yet?

Designed to capture heavy metals that can affect hair growth, as well as removing 100% of chlorine residue that a normal shampoo cannot eliminate.This detoxifying cream has a fragrance-free formula that will give your clients’ hair super healthy results and improved combability. Removes heavy metals & chlorine whilst hydrating the hair as well as giving a new colour lock salon service.

How to use: Detox Treatment (once a week):

With dry hair, apply on scalp and hair lengths and massage. Leave on for 5-10 minutes, then rinse and apply the most suitable YELLOW PROFESSIONAL shampoo.

Detox Cream can be used before​ each Yellow care treatment, to recharge the well-being of skin and hair. Simply apply before shampoo, leave on for 10 minutes minutes and rinse. Customisation in care services to meet more than one requirement at the same time.

How to use: PH-Balancing Treatment (after colour service):

After shampooing hair, mix 25g detox cream with 1g Tone-on-Tone Creator and apply to lengths. Leave on for 5-10 minutes then rinse.

42% of the UK population are conscious about a scalp issue, while retailers** have reported a 196% growth in ‘scalp care’ category.

54% of women say that scalp is a top beauty priority῀ & hair loss remedy searches are up by 90%῀῀ post COVID

That’s why Yellow Professional’s Scalp range is the perfect addition to anyone’s hair care routine. Yellow Scalp is the perfect beauty buddy, at your fingertips. Head to our Yellow Professional Scalp blog to discover more on Yellow Scalp here.


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