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Veganuary continues to grow year after year, and with it, client awareness around ingredients, ethics and transparency. More than ever, clients are asking what’s really inside the products used on their hair – and at Yellow Professional, we’re proud to give a clear, honest answer.
Our commitment to vegan formulas is rooted in transparency, performance and professional results, making it easy for salons to offer conscious choices without compromise.

What Does “Vegan” Mean at Yellow Professional?
In the cosmetics industry, the term vegan is not officially regulated, which can often lead to confusion. At Alfaparf Milano, we’ve chosen to be very clear.
Vegan means our formulas do not contain ingredients of animal origin or derivation, including honey, beeswax, lanolin, collagen, keratin or gelatin.
This definition allows salons to confidently explain what vegan means in practice, not just in principle.

Our Commitment to Vegan Formulas
At Yellow Professional, vegan is not a trend – it’s a long-term commitment.
In a small number of cases, certain formulas are not vegan where plant-based alternatives cannot yet deliver the same professional results. This ensures that hair performance, safety and reliability are never compromised in salon.
Vegan Across Care, Colour and Styling
One of the biggest advantages for salons is how easy it is to offer vegan options across the full service journey.
Yellow Professional offers vegan formulas across:
This means salons can confidently recommend vegan products for backbar and retail, without needing to change techniques, timings or results.

Why Veganuary Matters in the Salon
Veganuary is the perfect opportunity to open meaningful conversations with clients who are increasingly conscious about the products they use.
It’s a chance to:
For many clients, knowing their salon uses vegan-friendly products adds value to the service and strengthens loyalty.
Supporting You and Your Salon
Whether you want to spotlight vegan products on your shelves, update your consultation conversations, or build a more conscious backbar lineup, Yellow Professional is here to support you.
Speak to your Account Manager to explore vegan-friendly options for your salon and download the full Vegan Statement for complete product transparency.
When your hair changes, change with it
After 30 years in the hair industry, I thought I knew my hair inside out. Then menopause arrived – and changed the rules. My once-reliable hair began to feel drier, flatter, and more fragile. I had to learn (and am still learning) how to care for it differently.
If you’re in the same chapter, here are ten things that have helped me along the way.
Healthy hair starts at the scalp. During menopause, it can become drier or more sensitive, so take care to massage gently when shampooing. A scalp brush helps boost circulation and feels grounding, too.
Don’t forget what’s on your plate – a balanced diet supports stronger, healthier growth from the inside out.
It’s all about balance. Choose sulphate-free shampoos that cleanse without stripping natural oils.
My go-to is ELEVEN Australia Gentle Clean Shampoo to rebalance scalp pH, followed by something prescriptive like Keep My Curl Shampoo & Conditioner to keep my curls bouncy and hydrated.
Hydration is everything. Look for formulas with hyaluronic acid or wheat protein to strengthen fragile strands.
I recommend ELEVEN Australia Miracle Hair Treatment to everyone – it’s the perfect base before styling and has 11 benefits, from hydration and heat protection to reducing split ends.
This one’s a gamechanger. Supplements with biotin, zinc, and vitamin B6 can strengthen hair from the inside.
Once I started supporting my body nutritionally (not just cosmetically), I noticed a real difference.
Turn the heat down. Use lower temperatures and slower passes with your tools.
And remember, a heat protector is non-negotiable when your hair’s structure is already under hormonal stress.
Think of it as therapy for your hair. Repair masks or scalp serums help restore moisture and elasticity.
My absolute favourite is the ELEVEN Australia Miracle Hair Treatment Mask – it plumps and conditions each strand, adding shine without weighing fine hair down.
As your skin changes, so does your hair. Menopause can be the perfect time to refresh your cut or colour.
Even a subtle tweak can bring back texture, volume, and a sense of control.
High cortisol levels can increase shedding, so try to find small ways to unwind.
A walk at lunchtime, journaling, or five quiet minutes in the car before heading home can make a real difference.
So many women feel alone in this, but trust me, you’re not. Chances are, half the salon feels the same.
The more we share, the more we normalise it – and that makes it so much easier.
It’s changed, not gone. Menopause hasn’t taken away my love of hair – it’s deepened it.
Learning to care for this new version has been oddly empowering. I’ve recently transitioned to white hair blending and couldn’t be happier with my colour – and that says a lot coming from a hairdresser.
“The Class of 2025 had an incredible journey,” says Jo Robertson. “From setting personal goals at the start of the year to working backstage at HairCon, the team have gained invaluable experience and made lifelong friends. Every year I wonder how we will top the previous year abd this team will take some beating!”
Amber Bird – Michael John, Peterborough
“Being part of the ELEVEN Australia Collective has been an experience of a lifetime! Not only have I learned so much, but I’ve had the chance to work alongside some of the most inspiring and supportive people in the industry. I would do it all over again in a heartbeat. If you’re thinking of auditioning… do it. You won’t regret it.”

Kirstie Bowdin – Era Harrogate
“The ELEVEN Australia collective is exactly what I’ve needed to reignite my passion for the industry, the support and creativity within the ELEVEN team is genuinely like no other, and the opportunities have been exactly what I needed to push me outside of my comfort zone.“
Mentoring by Jo Robertson, ELEVEN Australia’s UK Education Director (Jo has supported some of the industry’s most respected names, including Patrick Wilson, Anton Alexander, Ashley Cockrell, Aliona Fedotova, Harriet Stokes, and Grace Dalglish).
Hi, I’m Lucy – Creative, Curious & Loving Life in the South West
Hey! I’m Lucy. I grew up in Watford but swapped city life for the coast, and I’ve now been living in beautiful Devon for ten years. Safe to say, I’m fully converted – South West is best 🥰
I’m not quite a qualified hairdresser yet, I’m just coming to the end of my apprenticeship and getting ready for my end-point assessment (wish me luck!).
Hairdressing wasn’t always the plan. I used to pop into the salon a couple of days a week just to help out while running my own handmade decor and fibre art business. But I’ve always been a naturally curious person, constantly asking questions and wanting to understand how everything worked. Eventually, my boss asked if I’d ever thought about training, and it just clicked.
I’ve come into this at an older age than most, but honestly, that hasn’t held me back one bit. If anything, I think it’s helped me fully appreciate the learning process.
What’s my speciality?
I’m still early in my career, so I wouldn’t say I have a set speciality just yet, but I love learning from my amazing team every single day. If I had to pick one area I’m really enjoying, I’d say curly hair!
Hairdressing icons I look up to?
So many! Jayne Matthews’ cuts are absolutely dreamy. I’m obsessed with Gabby and Yannick from Coiffeur Story, and I watch everything Jacob Khan and Connor James Doyle put out. Their styles are so fun, cool, undone, and lived-in, I save them all.
If I could invent anything for the industry…
It’d be a hinged tint brush designed especially for basin toning. Super specific, I know, but it would be a total game-changer!

Last month, the Collective headed up to Manchester for HairCon 2025, and wow, what an experience! We’d seen a sneak peek of the brief and what to expect, but nothing prepared me for seeing the ELEVEN Australia stand in real life. It was incredible. You could see the sheer amount of work that had gone into it, and okay, maybe I’m a little biased, but I honestly think it was the best stand there!
We had our own stage area where we each took turns showcasing ELEVEN styling products in quick 20-minute slots. Our brief was 80’s/90’s club culture meets beachy vibes – such a cool mix. Because we were all sharing models, the styles had to evolve with each demo so that every look flowed into the next. Thankfully, our team is so talented that it all worked seamlessly. I’ll admit, I was a bit nervous before stepping up, but with the encouragement and energy from the Collective, it turned into such a fun and relaxed experience (thanks girls!).
The main stage show was something else, the concepts, visuals, soundtrack… everything was beautifully curated and executed. The creativity and talent on display were next level.
It was an amazing weekend from start to finish… well, apart from the journey home (let’s just say it was character building 😂).
Hairdressing in My Blood – A Journey from Stage to Salon
I’ve been officially part of the hair industry for 15 years, but you could say it’s been in my veins since the day I was born. My parents opened our family salon back in 1974, and in 2010, I proudly joined the team.
Before that, I took a different path — I went to drama school and earned a degree in Performing Arts. While I didn’t stay in that world, it wasn’t a detour; it was a chapter that helped shape the way I express myself creatively today. Luckily, I still get to put those skills to use on stage through competitions and hair shows, bringing performance into the hair world in the best way.
These days, you’ll mostly find me in the salon, running the day-to-day with my amazing team and keeping things moving in our family business. I still take part in the occasional show — just for the fun of it! I love working one-on-one with clients to create beautiful transformations. I also train our NVQ students in-salon, which has been unexpectedly rewarding. Becoming a qualified assessor wasn’t part of the original plan, but helping students grow into confident professionals is an incredible feeling.

Quickfire Q&A
How long have you been a hairdresser?
15 years.
Why did you want to become a hairdresser?
Funny story — I didn’t! But once I started working in the salon, the energy, creativity, and the joy of making people feel amazing hooked me instantly.
What’s your speciality?
I genuinely love it all! If I had to choose, I’d say transformations — whether it’s a dramatic cut or a bold new colour. That “before and after” moment is pure magic.
Which famous hairdresser would you be for a day?
Rachel Vitullo. Her colour work is genius. The way she visualises and creates formulas blows my mind. Every time I watch her, I learn something new.
If you could invent something for the industry, what would it be?
A mannequin head with unlimited hair — press a button and poof, back to long! Perfect for training and practising endlessly.
This Month with The Collective: Styling with Zoë Rees

This month, we had an inspiring styling day with Zoë Rees from Bliss Hair Therapy, and I couldn’t have been more excited. I’ve been on the lookout for a styling course that felt both creative and commercial — something I could take straight back into the salon. This was it.
Zoë was warm, knowledgeable, and made everyone feel at ease from the start. We kicked off by focusing on product prep — something that’s easy to overlook when we’re in the daily grind. She reminded us how crucial the right products are to the longevity and quality of a style.
Our first hands-on session was a volume blow dry paired with a classic pin curl set — the secret to achieving that bouncy, full-bodied blowout that clients love. Getting to see the difference in my results just by tweaking product choice and prep was a lightbulb moment. I’ve already put the techniques into practice in the salon and let me tell you, the root lift is next level!
In the afternoon, we tackled an iconic 90s-inspired Pamela Anderson updo. I’ll admit — I was a little nervous. Long hair isn’t usually my thing, but Zoë guided us every step of the way. It was fascinating to see how small changes created such a variety of looks. The session left me feeling confident and inspired — I even pulled out the training head the next day to practice again!
Next up? HairCon! We’re buzzing with excitement to connect with everyone and show off everything we’ve learned so far. It’s going to be a fantastic couple of days — see you there!
Make sure you keep up to date with eveything Amber gets up to on her insta here!
Join Rachel Vitullo, Global Colour Brand Ambassador for ELEVEN Australia and two-time AHFA Creative Colourist of the Year, for an exclusive UK masterclass.
✨ Live Colour & Styling Demos with Rachel’s signature freehand techniques
🎯 In-depth Colour Placement & Theory
🔄 Creative Corrections that wow your clients and boost your business
💬 Interactive Q&A – Ask the questions you’ve always wanted answered
🎁 Exclusive ELEVEN Australia Goodie Bags & Special Offers
🚨 Only 30 tickets available per city – book now!

Rachel Vitullo is a distinguished Australian hairdresser and educator, celebrated for her innovative approach to hair colouring and styling. With over 15 years in the industry, she currently serves as the Creative Director at Joey Scandizzo Salon in Melbourne. Rachel is also the Global Colour Brand Ambassador for ELEVEN Australia, where she plays a pivotal role in product development and education.
Her expertise and creativity have earned her the title of AHFA Australian Creative Colourist of the Year twice, highlighting her significant contributions to the field. Rachel’s work is characterized by her mastery in freehand colouring techniques, allowing her to tailor each look to the individual client’s hair texture and movement.
Beyond the salon, Rachel is dedicated to mentoring the next generation of stylists through hands-on education and workshops, sharing her knowledge in colour correction, balayage, and modern styling techniques. Her influence extends to high-profile clients as well; notably, she styled model Steph Claire Smith’s bridal hair, showcasing her ability to blend elegance with contemporary trends.
Rachel Vitullo’s passion for hairdressing, combined with her commitment to education and innovation, solidifies her status as a leading figure in the Australian hair industry.
The lip balm for your hair! ELEVEN Australia’s SMOOTH ME NOW FLYAWAY HAIR BALM!
Introducing a quick and easy way to retouch and keep those pesky flyaways and frizz under control.
Think “lip balm” for your hair, ELEVEN Australia’s Smooth Me Now Flyaway Hair Balm is the perfect in-your-pocket go-to that also works to re-hydrate the hair from the outside in and prevent it from looking and feeling dry.
Whether you’re opting for a sleek style or simply need to tame your mane on the go, this little wonder stick is about to become your new best friend. It’s lightweight, non-greasy formula won’t have you feeling like you’ve applied a tub of wax to your hair. With a natural sheen, it’s a residue free balm that will leave a clean and clear result even on dark hair. If edges are your thing, then the Smooth Me Now Flyaway Balm is also the perfect product to apply to keep baby hairs in place, controlled and hydrated.
Small but mighty, it packs an effective long-lasting punch that is super easy to use. The wind up and down applicator allows light touch control directly to where it’s needed most. Now you’re ready to roll wherever you go.
We love a multitasking product and our latest hair balm is the ultimate overachiever – keeping hair flyaways and edges smooth while controlling frizz and moisturising each strand. Perfect for touch ups, fixing that “after workout hair” or taming hair in humid climates, if you know you know!
Vitamin E: Helps hydrate the hair.
Shea Butter & Argan Oil : Helps smooth frizzy hair and leaves hair soft and smooth.
Sunflower Seed Oil, Castor Seed Oil & Grapeseed Oil: Lightweight ingredients that help moisturise, smooth and add shine to the hair.
Apply directly to hair as little or as much as required. Smooth with fingers or brush. The wind up and down applicator allows light touch control directly to where it’s needed most.
Smooth flyaways along the length of a pony and at the nape for a sleek and polished finish!
Watch ELEVEN Australia’s Co-Creative Director Joey Scandizzo, on how to use the new Smooth Me Now Flyaway Hair Balm and why you’ll love it! Watch now!
Hair down: Want to look like you haven’t tried too hard? Simply apply Smooth Me Now Flyaway Hair Balm along the part line and crown to remove flyaways and to achieve a clean and fresh done but undone look.
A polished bun: You know the struggle – those baby hairs just won’t stay put. A quick application to the sides of the hair with the Smooth Me Now Flyaway Hair Balm and you’ll achieve a smooth, polished, sleek bun in seconds.
A sleek ponytail: Go from casual to sleek in seconds by running the Smooth Me Now Flyaway Hair Balm from root to end along the pony. Don’t forget to apply to the flyaways at the nape and you’re good to go.
You’ll love that this little wonderstick is as luxurious as it is effective, with a fragrance profile that combines top notes of fruits like apple, orange and peach, with a floral heart and base notes of lily, rose, lotus and mint. Delicious!
TOP NOTES: APPLE, ORANGE, CUCUMBER, MINT
MID NOTES: LILY, ROSE, LOTUS
BASE NOTES: PEACH, AMBERGRIS, MUSK
Head to the ELEVEN Australia podcast on Spotify! In this episode, we chat with our resident hair experts and regular podcast guests, Joey and Rachel, all about our latest innovation! Hear about their best tips and what makes this product such a game changer.
Hey, I’m Tom!
I’m a 19-year-old self-employed hairstylist with a passion for everything hair! I work across two amazing salons—Bliss Hair Therapy and Blushes in Cheltenham—which allows me to work with a diverse clientele. I love variety, and having the opportunity to create different looks every day is what keeps me inspired.
The hair industry is my world! I thrive on attending and working at hair events, always putting myself forward for photoshoots and creative opportunities. This year, I’ve taken a huge leap and entered the British Hairdressing Awards for the first time! I’m constantly pushing myself to grow and evolve—because in this industry, there’s always something new to learn.
I’ve been a hairdresser for four years, and my passion started because I found the industry so inspiring. If I had to choose my speciality, it would be balayage—it’s my most requested service, and I love making my clients’ hair look absolutely stunning.

If I could step into the shoes of any famous hairstylist, I’d pick Chris Appleton—he’s one of the best and most well-known, and that’s exactly what I aspire to be: an industry leader.
And if I could invent something for the hair industry, it would be bleach- and colour-proof clothing in any colour. Right now, most are just black—but, as I said, I love variety!
This month, as part of the Eleven Collective, we had an incredible colouring course with Katie Groves. I learned and practiced some fantastic techniques, and I couldn’t wait to take them back to the salon and put them to use! This year with the Eleven Collective is going to be amazing, but what I’m most excited about is HairCon with the team—it’s going to be an inspiring and fun couple of days, and I can’t wait!
Hi, I’m Katie Guise! I’m 31 years old and have been in the hair industry for over 15 years. My journey began in West London, where I started as an apprentice, learning the foundations of hairdressing. From there, I gained experience working in a variety of salons, as well as in fashion and session work, which allowed me to explore different aspects of the industry and refine my skills. 2.5 years ago, I took a major step in my career and opened my first salon, a dream I had worked towards for years. Being able to create a space where both my clients and team feel inspired and confident has been incredibly rewarding. I absolutely love working alongside ELEVEN and the Collective team, as it fuels my creativity and allows me to collaborate with other passionate artists. Surrounding myself with talented individuals who share the same drive and love for the industry constantly pushes me to grow, learn, and evolve as a stylist.
This month has been massive for the ELEVEN Australia Collective team! Not only did we have an amazing cutting education session with the incredible Ben Nott, but we also had the honour of assisting Joey Scandizzo and Andrew O’Toole on the Sydney to Shoreditch Tour. The energy, creativity, and talent in the room were just unreal, and being part of something so inspiring has only fueled my passion even more.

I’ve always wanted to do hair. Even from the age of eight, I was obsessed! I used to cut my grandad’s hair for £1 (don’t worry, I’ve had a price increase since then). I even still have the last pound he ever gave me from 22 years ago—it’s something I’ll always treasure. Hair has always been and always will be my passion; there’s nothing else I could imagine doing.
Although I specialize in colour, my absolute favourite thing is taking a client on a complete hair journey, from start to finish. There’s something so rewarding about working with someone over time to completely transform their hair, whether it’s a major colour change, restoring hair health, or helping them rediscover their confidence. That transformation process is what keeps me inspired every single day.
If I could be a famous hairdresser, hands down, it would be Sally Brooks. What a boss—an incredible talent and a true icon in the industry! Her work is next-level, and her passion for education and creativity is something I really admire.
If I could invent one thing for the hair industry, it would definitely be trolley wheels that never get hair caught in them. Seriously, someone needs to make this happen! Every hairstylist knows the struggle, and I feel like this would be a game-changer in the salon.
Hi, my name is Stacy James. I’ve been a hairstylist for 28 years, with the past 9 spent freelancing at my own salon, Sawmill Hair Studio, located in Geddington, Northamptonshire. My career has been a journey of continuous learning, growth, and passion. I am deeply committed to creating personalised, beautiful looks for my clients, helping them feel confident and empowered.
Along the way, I’ve had some career highlights, including being a college lecturer/assessor for hair and barbering, as well as travelling abroad for bridal hair work. Freelancing has given me the creative freedom I truly enjoy, allowing me to form more meaningful, one-on-one connections with my clients. It’s a rewarding, dynamic career that never gets old!
In November the New Eleven Collective members got to meet for the first time. I felt a bit nervous—imposter syndrome was definitely in full swing . But from the moment I arrived, everyone was so welcoming and supportive. After a coffee and an amazing swag bag, we kicked off the day by learning all about the Eleven Australia brand, its goals, and the exciting opportunities ahead. It was incredibly inspiring to hear about the company’s vision, and we can’t wait to get started on this new chapter together.
One of the most powerful moments of the day was when we were asked to reflect on our personal and professional goals for 2025. We each wrote down our intentions for the year in our notebooks, taking time to celebrate achievements, review the past, and release anything holding us back. This exercise was so grounding, and we’re excited to carry those intentions with us as the year progresses.
The second half of the day was one of my favourite activities creating a vision board. Armed with magazines, scissors, and glue, we each cut out words and images that resonated with us and shared our boards with the group. I will admit, I can’t remember exactly what I said when presenting mine (I probably rambled a bit!), but it was such a fun, reflective activity. My public speaking is definitely something I will look to improve on in the future, and I’m grateful for the support of The Collective as we continue to grow together.
Looking ahead, we’re incredibly excited for what’s to come. I’m especially looking forward to the Joey & Andrew Tour, as well as being part of the London team in February and assisting at HairCon in Manchester in June. This year is going to be full of learning, growth, and collaboration, and I can’t wait to work alongside such a talented group of people.


I’ve been a stylist for 28 years. Over the years, I’ve expanded my skill set to include, hair extensions, bridal hair, and styling for commercial photoshoots.
Honestly, I never planned on becoming a hairstylist! When I was younger, I wanted to be a contract killer (definitely not the typical childhood ambition!). But after completing a two-week work experience placement in a local salon, I was completely hooked. I loved the vibrant atmosphere, the creativity, and the opportunity to connect with people. I was offered a Saturday job, which then led to an apprenticeship, setting me on my path to becoming a professional stylist.
My specialty is “lived-in blondes.” I love creating natural, sun-kissed blonde looks that feel effortlessly chic. The challenge lies in balancing the right tones—warmth and coolness—to enhance each client’s unique features and skin tone. There’s something deeply satisfying about crafting a blonde that looks low-maintenance but is actually the result of precision and expertise.
I would love to be Conor James Doyle. I admire his approach to hairdressing, especially his mastery of colour. His work is both artistic and precise, and he’s built a remarkable presence on social media, where he combines expertise with a real, down-to-earth personality. His sense of humour and authenticity make him not only a great stylist but someone I think is truly relatable in the industry.
I’d invent a Smart Mirror to help clients visualise different hairstyles in real-time.
Here’s how it would work: Clients can see how they would look with different cuts, colours, or styles without physically altering their hair. The mirror would use AR to project these styles onto the client’s reflection.
The system could analyse the client’s hair type, face shape, and preferences to recommend cuts and styles that would work best for them. It would also offer suggestions based on the latest trends and the client’s past choices.
The client and stylist could interact with the mirror to experiment with different looks, styles, and colours, enhancing the decision-making process. The mirror could also show before-and-after simulations to give clients a more confident choice.