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HAVE YOU TRIED OUR 14 NEW SHADES?
Discover the 14 new ELEVEN Australia Colour shades and put them to the test for your chance to WIN a bespoke in-salon education experience worth up to £1,000.
Earlier this year, we introduced 14 brand-new additions to the ELEVEN Australia Colour Permanent Cream Colour range, expanding the collection with exciting new Cool, Gold and Fashion shades.
Now we’d love to see what you create.
Whether you’ve already been using the new shades behind the chair or you’re ready to try them for the first time, this is your opportunity to showcase your creativity and win an unforgettable education experience for your salon.
WHAT CAN YOU WIN?
We’re giving away two bespoke in-salon education experiences, each worth up to £1,000.
🏆 One winner from the North
🏆 One winner from the South
Our education team will visit your salon and tailor a day around your team’s goals, helping you build confidence, grow your colour knowledge and get even more from ELEVEN Australia Colour.
HOW TO ENTER
Entering couldn’t be easier.
STEP 1
Create a colour using one or more of the new ELEVEN Australia Colour shades.
STEP 2
Share your finished look on Instagram.
STEP 3
Tag @elevenaustraliapro_uk
Use #ELEVENFormula
Include your full colour formula in the caption.
That’s it!
THE NEW SHADES
COOL
Perfect for controlling warmth while maintaining beautiful natural depth.
7.V
8.V
9.V
GOLD
Natural golden reflects that create soft, lived-in warmth and beautiful white hair coverage.
5.GN
6.GN
7.GN
6.NG
7.NG
FASHION
Rich reds and violets delivering vibrant, dimensional colour with exceptional longevity.
4.VM
5.VR
3.MM
6.MM
5.R
7.R
COMPETITION TERMS
- Open to existing ELEVEN Australia Colour salons in England and Wales.
- Entries must feature one or more of the new shades.
- Posts must tag @elevenaustraliapro_uk.
- Include #ELEVENFormula.
- Include the full colour formula in your caption.
- Two winners will be selected.
- Competition closes: Monday 31st August
- Winners announced: Monday 7th September
Discover the skincare-inspired ingredients delivering smoother, shinier, healthier-looking hair.
Today’s salon clients are more ingredient-conscious than ever before.
They’re reading labels, following beauty trends on social media and actively looking for products containing ingredients they already know and trust.
This movement, often referred to as skinification of hair, has transformed professional haircare. Ingredients once found only in premium skincare are now becoming the benchmark for high-performance salon treatments.
The NEW Yellow Professional Keratin Collection has been developed with this in mind, combining recognised skincare ingredients with advanced smoothing technology to create long-lasting, professional results.
Why Hyaluronic Acid?
If you’ve ever looked at a premium skincare product, you’ve almost certainly seen Hyaluronic Acid.
There’s a good reason why.
Did you know?
Hyaluronic Acid can hold up to 1,000 times its weight in water.
That remarkable moisture-retaining ability has made it one of the beauty industry’s most recognised ingredients.
Now, it’s bringing those same hydration benefits to professional haircare.
Within the Yellow Professional Keratin Collection, Hyaluronic Acid helps create a protective moisture barrier around the hair fibre, supporting hydration while improving softness, shine and manageability.
Hair Benefits
✔ Helps maintain hydration
✔ Improves softness and silkiness
✔ Enhances shine
✔ Helps reduce dryness and frizz
✔ Leaves hair smoother and easier to manage
Healthy hydration creates the perfect foundation for smoother, longer-lasting results.
More Than One Hero Ingredient
The Keratin Collection doesn’t rely on one ingredient alone.
Every formula combines four professional technologies that work together to transform the hair.
Hyaluronic Acid
What it does
Attracts and retains moisture.
Why it matters
Hydrated hair is softer, shinier and far easier to manage.
Client result
Hair feels silky, healthy and smooth.
Kera Nutri Complex
A nourishing blend of:
Keratin
Murumuru Butter
Babassu Oil
Together these ingredients help condition the hair fibre, smooth the cuticle and reduce frizz while improving softness and shine.
Client result
Smooth, glossy hair with noticeably less frizz.
Aloetrix Complex
A blend of:
Aloe Vera
Wheat Protein
UV Filters
Designed to hydrate, strengthen and protect the hair during and after the service.
Client result
Hair feels healthier, stronger and easier to style.
Glyoxylic Acid Technology
Professional smoothing technology that helps reshape the hair structure for long-lasting texture control.
Rather than simply coating the hair, Glyoxylic Acid works to improve manageability and reduce unwanted volume while maintaining movement.
Client result
Long-lasting smoothness, easier styling and reduced frizz.
Veganuary continues to grow year after year, and with it, client awareness around ingredients, ethics and transparency. More than ever, clients are asking what’s really inside the products used on their hair – and at Yellow Professional, we’re proud to give a clear, honest answer.
Our commitment to vegan formulas is rooted in transparency, performance and professional results, making it easy for salons to offer conscious choices without compromise.
What Does “Vegan” Mean at Yellow Professional?
In the cosmetics industry, the term vegan is not officially regulated, which can often lead to confusion. At Alfaparf Milano, we’ve chosen to be very clear.
Vegan means our formulas do not contain ingredients of animal origin or derivation, including honey, beeswax, lanolin, collagen, keratin or gelatin.
This definition allows salons to confidently explain what vegan means in practice, not just in principle.
Our Commitment to Vegan Formulas
At Yellow Professional, vegan is not a trend – it’s a long-term commitment.
- 98% of Yellow Professional formulas are vegan
- Vegan-certified products contain no ingredients of animal origin
- Performance always comes first
In a small number of cases, certain formulas are not vegan where plant-based alternatives cannot yet deliver the same professional results. This ensures that hair performance, safety and reliability are never compromised in salon.
Vegan Across Care, Colour and Styling
One of the biggest advantages for salons is how easy it is to offer vegan options across the full service journey.
Yellow Professional offers vegan formulas across:
- Haircare ranges – including Hydra Care, Color Care, Curls, Repair and more
- Technical colour – including permanent colour, toners, peroxides, bleach and Tone-On-Tone Creator
- Styling products – all vegan-friendly and salon tested
This means salons can confidently recommend vegan products for backbar and retail, without needing to change techniques, timings or results.
Why Veganuary Matters in the Salon
Veganuary is the perfect opportunity to open meaningful conversations with clients who are increasingly conscious about the products they use.
It’s a chance to:
- Build trust through transparency
- Highlight vegan backbar and retail options
- Reassure clients that vegan does not mean a compromise on results
For many clients, knowing their salon uses vegan-friendly products adds value to the service and strengthens loyalty.
Supporting You and Your Salon
Whether you want to spotlight vegan products on your shelves, update your consultation conversations, or build a more conscious backbar lineup, Yellow Professional is here to support you.
Speak to your Account Manager to explore vegan-friendly options for your salon and download the full Vegan Statement for complete product transparency.
When your hair changes, change with it
After 30 years in the hair industry, I thought I knew my hair inside out. Then menopause arrived – and changed the rules. My once-reliable hair began to feel drier, flatter, and more fragile. I had to learn (and am still learning) how to care for it differently.
If you’re in the same chapter, here are ten things that have helped me along the way.
1. Be kind to your scalp
Healthy hair starts at the scalp. During menopause, it can become drier or more sensitive, so take care to massage gently when shampooing. A scalp brush helps boost circulation and feels grounding, too.
Don’t forget what’s on your plate – a balanced diet supports stronger, healthier growth from the inside out.
2. Swap harsh cleansers for gentle ones
It’s all about balance. Choose sulphate-free shampoos that cleanse without stripping natural oils.
My go-to is ELEVEN Australia Gentle Clean Shampoo to rebalance scalp pH, followed by something prescriptive like Keep My Curl Shampoo & Conditioner to keep my curls bouncy and hydrated.
3. Don’t skip a good conditioner
Hydration is everything. Look for formulas with hyaluronic acid or wheat protein to strengthen fragile strands.
I recommend ELEVEN Australia Miracle Hair Treatment to everyone – it’s the perfect base before styling and has 11 benefits, from hydration and heat protection to reducing split ends.
4. Feed your follicles
This one’s a gamechanger. Supplements with biotin, zinc, and vitamin B6 can strengthen hair from the inside.
Once I started supporting my body nutritionally (not just cosmetically), I noticed a real difference.
5. Style with care
Turn the heat down. Use lower temperatures and slower passes with your tools.
And remember, a heat protector is non-negotiable when your hair’s structure is already under hormonal stress.
6. Add a weekly treatment
Think of it as therapy for your hair. Repair masks or scalp serums help restore moisture and elasticity.
My absolute favourite is the ELEVEN Australia Miracle Hair Treatment Mask – it plumps and conditions each strand, adding shine without weighing fine hair down.
7. Go shorter, softer, or lighter – if you want
As your skin changes, so does your hair. Menopause can be the perfect time to refresh your cut or colour.
Even a subtle tweak can bring back texture, volume, and a sense of control.
8. Stress less (easier said than done!)
High cortisol levels can increase shedding, so try to find small ways to unwind.
A walk at lunchtime, journaling, or five quiet minutes in the car before heading home can make a real difference.
9. Talk about it
So many women feel alone in this, but trust me, you’re not. Chances are, half the salon feels the same.
The more we share, the more we normalise it – and that makes it so much easier.
10. Remember: it’s still your hair
It’s changed, not gone. Menopause hasn’t taken away my love of hair – it’s deepened it.
Learning to care for this new version has been oddly empowering. I’ve recently transitioned to white hair blending and couldn’t be happier with my colour – and that says a lot coming from a hairdresser.
THE ELEVEN AUSTRALIA COLLECTIVE – 2026 AUDITIONS NOW OPEN
The ELEVEN Australia Collective launched in 2021 with one clear mission: to build a vibrant community of like-minded stylists across the UK. Created and led by Jo Robertson, the Collective offers a unique opportunity to gain hands-on industry experience and mentorship under the ELEVEN Australia brand.
Now heading into its 5th year, the Collective has grown into one of the most sought-after opportunities for emerging UK stylists.
“The Class of 2025 had an incredible journey,” says Jo Robertson. “From setting personal goals at the start of the year to working backstage at HairCon, the team have gained invaluable experience and made lifelong friends. Every year I wonder how we will top the previous year abd this team will take some beating!”
But don’t just take our word for it…
Amber Bird – Michael John, Peterborough
“Being part of the ELEVEN Australia Collective has been an experience of a lifetime! Not only have I learned so much, but I’ve had the chance to work alongside some of the most inspiring and supportive people in the industry. I would do it all over again in a heartbeat. If you’re thinking of auditioning… do it. You won’t regret it.”
Kirstie Bowdin – Era Harrogate
“The ELEVEN Australia collective is exactly what I’ve needed to reignite my passion for the industry, the support and creativity within the ELEVEN team is genuinely like no other, and the opportunities have been exactly what I needed to push me outside of my comfort zone.“
We’re now searching for 11 passionate, creative stylists to join the 2026 ELEVEN Australia Collective.
If you’re ready to challenge yourself, grow your skills, and take a bold step in your career, this is your moment.
What’s in store for the Class of 2026?
Mentoring by Jo Robertson, ELEVEN Australia’s UK Education Director (Jo has supported some of the industry’s most respected names, including Patrick Wilson, Anton Alexander, Ashley Cockrell, Aliona Fedotova, Harriet Stokes, and Grace Dalglish).
- ELEVEN Australia Brand Building
- ELEVEN Australia Cutting
- ELEVEN Australia Session Styling
- ELEVEN Australia COLOUR
- Working with ELEVEN Australia on brand events
Sounds like the perfect opportunity for you?
Scan the QR code below and apply to audition for the 2026 ELEVEN Australia Collective.
Limited places.
Limited places.
Unlimited potential.
Hi, I’m Lucy – Creative, Curious & Loving Life in the South West
Hey! I’m Lucy. I grew up in Watford but swapped city life for the coast, and I’ve now been living in beautiful Devon for ten years. Safe to say, I’m fully converted – South West is best 🥰
From Fibre Art to Foils – My Journey So Far
I’m not quite a qualified hairdresser yet, I’m just coming to the end of my apprenticeship and getting ready for my end-point assessment (wish me luck!).
Hairdressing wasn’t always the plan. I used to pop into the salon a couple of days a week just to help out while running my own handmade decor and fibre art business. But I’ve always been a naturally curious person, constantly asking questions and wanting to understand how everything worked. Eventually, my boss asked if I’d ever thought about training, and it just clicked.
I’ve come into this at an older age than most, but honestly, that hasn’t held me back one bit. If anything, I think it’s helped me fully appreciate the learning process.
A Few Quick Fire Faves
What’s my speciality?
I’m still early in my career, so I wouldn’t say I have a set speciality just yet, but I love learning from my amazing team every single day. If I had to pick one area I’m really enjoying, I’d say curly hair!
Hairdressing icons I look up to?
So many! Jayne Matthews’ cuts are absolutely dreamy. I’m obsessed with Gabby and Yannick from Coiffeur Story, and I watch everything Jacob Khan and Connor James Doyle put out. Their styles are so fun, cool, undone, and lived-in, I save them all.
If I could invent anything for the industry…
It’d be a hinged tint brush designed especially for basin toning. Super specific, I know, but it would be a total game-changer!
What We Got Up to in the Collective This Month
Last month, the Collective headed up to Manchester for HairCon 2025, and wow, what an experience! We’d seen a sneak peek of the brief and what to expect, but nothing prepared me for seeing the ELEVEN Australia stand in real life. It was incredible. You could see the sheer amount of work that had gone into it, and okay, maybe I’m a little biased, but I honestly think it was the best stand there!
We had our own stage area where we each took turns showcasing ELEVEN styling products in quick 20-minute slots. Our brief was 80’s/90’s club culture meets beachy vibes – such a cool mix. Because we were all sharing models, the styles had to evolve with each demo so that every look flowed into the next. Thankfully, our team is so talented that it all worked seamlessly. I’ll admit, I was a bit nervous before stepping up, but with the encouragement and energy from the Collective, it turned into such a fun and relaxed experience (thanks girls!).
The main stage show was something else, the concepts, visuals, soundtrack… everything was beautifully curated and executed. The creativity and talent on display were next level.
It was an amazing weekend from start to finish… well, apart from the journey home (let’s just say it was character building 😂).
Hairdressing in My Blood – A Journey from Stage to Salon
I’ve been officially part of the hair industry for 15 years, but you could say it’s been in my veins since the day I was born. My parents opened our family salon back in 1974, and in 2010, I proudly joined the team.
Before that, I took a different path — I went to drama school and earned a degree in Performing Arts. While I didn’t stay in that world, it wasn’t a detour; it was a chapter that helped shape the way I express myself creatively today. Luckily, I still get to put those skills to use on stage through competitions and hair shows, bringing performance into the hair world in the best way.
These days, you’ll mostly find me in the salon, running the day-to-day with my amazing team and keeping things moving in our family business. I still take part in the occasional show — just for the fun of it! I love working one-on-one with clients to create beautiful transformations. I also train our NVQ students in-salon, which has been unexpectedly rewarding. Becoming a qualified assessor wasn’t part of the original plan, but helping students grow into confident professionals is an incredible feeling.
Quickfire Q&A
How long have you been a hairdresser?
15 years.
Why did you want to become a hairdresser?
Funny story — I didn’t! But once I started working in the salon, the energy, creativity, and the joy of making people feel amazing hooked me instantly.
What’s your speciality?
I genuinely love it all! If I had to choose, I’d say transformations — whether it’s a dramatic cut or a bold new colour. That “before and after” moment is pure magic.
Which famous hairdresser would you be for a day?
Rachel Vitullo. Her colour work is genius. The way she visualises and creates formulas blows my mind. Every time I watch her, I learn something new.
If you could invent something for the industry, what would it be?
A mannequin head with unlimited hair — press a button and poof, back to long! Perfect for training and practising endlessly.
This Month with The Collective: Styling with Zoë Rees
This month, we had an inspiring styling day with Zoë Rees from Bliss Hair Therapy, and I couldn’t have been more excited. I’ve been on the lookout for a styling course that felt both creative and commercial — something I could take straight back into the salon. This was it.
Zoë was warm, knowledgeable, and made everyone feel at ease from the start. We kicked off by focusing on product prep — something that’s easy to overlook when we’re in the daily grind. She reminded us how crucial the right products are to the longevity and quality of a style.
Our first hands-on session was a volume blow dry paired with a classic pin curl set — the secret to achieving that bouncy, full-bodied blowout that clients love. Getting to see the difference in my results just by tweaking product choice and prep was a lightbulb moment. I’ve already put the techniques into practice in the salon and let me tell you, the root lift is next level!
In the afternoon, we tackled an iconic 90s-inspired Pamela Anderson updo. I’ll admit — I was a little nervous. Long hair isn’t usually my thing, but Zoë guided us every step of the way. It was fascinating to see how small changes created such a variety of looks. The session left me feeling confident and inspired — I even pulled out the training head the next day to practice again!
Next up? HairCon! We’re buzzing with excitement to connect with everyone and show off everything we’ve learned so far. It’s going to be a fantastic couple of days — see you there!
Make sure you keep up to date with eveything Amber gets up to on her insta here!
Join Rachel Vitullo, Global Colour Brand Ambassador for ELEVEN Australia and two-time AHFA Creative Colourist of the Year, for an exclusive UK masterclass.
What You’ll Experience:
✨ Live Colour & Styling Demos with Rachel’s signature freehand techniques
🎯 In-depth Colour Placement & Theory
🔄 Creative Corrections that wow your clients and boost your business
💬 Interactive Q&A – Ask the questions you’ve always wanted answered
🎁 Exclusive ELEVEN Australia Goodie Bags & Special Offers
🚨 Only 30 tickets available per city – book now!
About Rachel
Rachel Vitullo is a distinguished Australian hairdresser and educator, celebrated for her innovative approach to hair colouring and styling. With over 15 years in the industry, she currently serves as the Creative Director at Joey Scandizzo Salon in Melbourne. Rachel is also the Global Colour Brand Ambassador for ELEVEN Australia, where she plays a pivotal role in product development and education.
Her expertise and creativity have earned her the title of AHFA Australian Creative Colourist of the Year twice, highlighting her significant contributions to the field. Rachel’s work is characterized by her mastery in freehand colouring techniques, allowing her to tailor each look to the individual client’s hair texture and movement.
Beyond the salon, Rachel is dedicated to mentoring the next generation of stylists through hands-on education and workshops, sharing her knowledge in colour correction, balayage, and modern styling techniques. Her influence extends to high-profile clients as well; notably, she styled model Steph Claire Smith’s bridal hair, showcasing her ability to blend elegance with contemporary trends.
Rachel Vitullo’s passion for hairdressing, combined with her commitment to education and innovation, solidifies her status as a leading figure in the Australian hair industry.
Book Now!
The lip balm for your hair! ELEVEN Australia’s SMOOTH ME NOW FLYAWAY HAIR BALM!
Introducing a quick and easy way to retouch and keep those pesky flyaways and frizz under control.
Think “lip balm” for your hair, ELEVEN Australia’s Smooth Me Now Flyaway Hair Balm is the perfect in-your-pocket go-to that also works to re-hydrate the hair from the outside in and prevent it from looking and feeling dry.
Lightweight non greasy formula
Whether you’re opting for a sleek style or simply need to tame your mane on the go, this little wonder stick is about to become your new best friend. It’s lightweight, non-greasy formula won’t have you feeling like you’ve applied a tub of wax to your hair. With a natural sheen, it’s a residue free balm that will leave a clean and clear result even on dark hair. If edges are your thing, then the Smooth Me Now Flyaway Balm is also the perfect product to apply to keep baby hairs in place, controlled and hydrated.
Perfect in-your-pocket-go-to
Small but mighty, it packs an effective long-lasting punch that is super easy to use. The wind up and down applicator allows light touch control directly to where it’s needed most. Now you’re ready to roll wherever you go.
We love a multitasking product and our latest hair balm is the ultimate overachiever – keeping hair flyaways and edges smooth while controlling frizz and moisturising each strand. Perfect for touch ups, fixing that “after workout hair” or taming hair in humid climates, if you know you know!
Key Ingredients:
Vitamin E: Helps hydrate the hair.
Shea Butter & Argan Oil : Helps smooth frizzy hair and leaves hair soft and smooth.
Sunflower Seed Oil, Castor Seed Oil & Grapeseed Oil: Lightweight ingredients that help moisturise, smooth and add shine to the hair.
HOW TO USE:
Apply directly to hair as little or as much as required. Smooth with fingers or brush. The wind up and down applicator allows light touch control directly to where it’s needed most.
Smooth flyaways along the length of a pony and at the nape for a sleek and polished finish!
HOW TO VIDEO:
Watch ELEVEN Australia’s Co-Creative Director Joey Scandizzo, on how to use the new Smooth Me Now Flyaway Hair Balm and why you’ll love it! Watch now!
SO, LET’S TALK 3 POPULAR LOOKS:
Hair down: Want to look like you haven’t tried too hard? Simply apply Smooth Me Now Flyaway Hair Balm along the part line and crown to remove flyaways and to achieve a clean and fresh done but undone look.
A polished bun: You know the struggle – those baby hairs just won’t stay put. A quick application to the sides of the hair with the Smooth Me Now Flyaway Hair Balm and you’ll achieve a smooth, polished, sleek bun in seconds.
A sleek ponytail: Go from casual to sleek in seconds by running the Smooth Me Now Flyaway Hair Balm from root to end along the pony. Don’t forget to apply to the flyaways at the nape and you’re good to go.
THE SCENT:
You’ll love that this little wonderstick is as luxurious as it is effective, with a fragrance profile that combines top notes of fruits like apple, orange and peach, with a floral heart and base notes of lily, rose, lotus and mint. Delicious!
TOP NOTES: APPLE, ORANGE, CUCUMBER, MINT
MID NOTES: LILY, ROSE, LOTUS
BASE NOTES: PEACH, AMBERGRIS, MUSK
DISCOVER MORE?
Head to the ELEVEN Australia podcast on Spotify! In this episode, we chat with our resident hair experts and regular podcast guests, Joey and Rachel, all about our latest innovation! Hear about their best tips and what makes this product such a game changer.
Shop ELEVEN Australia’s SMOOTH RANGE:
Hey, I’m Tom!
I’m a 19-year-old self-employed hairstylist with a passion for everything hair! I work across two amazing salons—Bliss Hair Therapy and Blushes in Cheltenham—which allows me to work with a diverse clientele. I love variety, and having the opportunity to create different looks every day is what keeps me inspired.
The hair industry is my world! I thrive on attending and working at hair events, always putting myself forward for photoshoots and creative opportunities. This year, I’ve taken a huge leap and entered the British Hairdressing Awards for the first time! I’m constantly pushing myself to grow and evolve—because in this industry, there’s always something new to learn.
I’ve been a hairdresser for four years, and my passion started because I found the industry so inspiring. If I had to choose my speciality, it would be balayage—it’s my most requested service, and I love making my clients’ hair look absolutely stunning.
If I could step into the shoes of any famous hairstylist, I’d pick Chris Appleton—he’s one of the best and most well-known, and that’s exactly what I aspire to be: an industry leader.
And if I could invent something for the hair industry, it would be bleach- and colour-proof clothing in any colour. Right now, most are just black—but, as I said, I love variety!
This month, as part of the Eleven Collective, we had an incredible colouring course with Katie Groves. I learned and practiced some fantastic techniques, and I couldn’t wait to take them back to the salon and put them to use! This year with the Eleven Collective is going to be amazing, but what I’m most excited about is HairCon with the team—it’s going to be an inspiring and fun couple of days, and I can’t wait!