Wonderful things come to those who sign up!
Simply sign up and we'll give you 10% off your first order.
Join Rachel Vitullo, Global Colour Brand Ambassador for ELEVEN Australia and two-time AHFA Creative Colourist of the Year, for an exclusive UK masterclass.
âšÂ Live Colour & Styling Demos with Rachelâs signature freehand techniques
đŻ In-depth Colour Placement & Theory
đ Creative Corrections that wow your clients and boost your business
đŹÂ Interactive Q&A â Ask the questions you’ve always wanted answered
đ Exclusive ELEVEN Australia Goodie Bags & Special Offers
đšÂ Only 30 tickets available per city â book now!
Rachel Vitullo is a distinguished Australian hairdresser and educator, celebrated for her innovative approach to hair colouring and styling. With over 15 years in the industry, she currently serves as the Creative Director at Joey Scandizzo Salon in Melbourne. Rachel is also the Global Colour Brand Ambassador for ELEVEN Australia, where she plays a pivotal role in product development and education.
Her expertise and creativity have earned her the title of AHFA Australian Creative Colourist of the Year twice, highlighting her significant contributions to the field. Rachel’s work is characterized by her mastery in freehand colouring techniques, allowing her to tailor each look to the individual client’s hair texture and movement.
Beyond the salon, Rachel is dedicated to mentoring the next generation of stylists through hands-on education and workshops, sharing her knowledge in colour correction, balayage, and modern styling techniques. Her influence extends to high-profile clients as well; notably, she styled model Steph Claire Smith’s bridal hair, showcasing her ability to blend elegance with contemporary trends.â
Rachel Vitullo’s passion for hairdressing, combined with her commitment to education and innovation, solidifies her status as a leading figure in the Australian hair industry.â
The lip balm for your hair! ELEVEN Australia’s SMOOTH ME NOW FLYAWAY HAIR BALM!
Introducing a quick and easy way to retouch and keep those pesky flyaways and frizz under control.
Think âlip balmâ for your hair, ELEVEN Australia’s Smooth Me Now Flyaway Hair Balm is the perfect in-your-pocket go-to that also works to re-hydrate the hair from the outside in and prevent it from looking and feeling dry.
Whether youâre opting for a sleek style or simply need to tame your mane on the go, this little wonder stick is about to become your new best friend. Itâs lightweight, non-greasy formula wonât have you feeling like youâve applied a tub of wax to your hair. With a natural sheen, itâs a residue free balm that will leave a clean and clear result even on dark hair. If edges are your thing, then the Smooth Me Now Flyaway Balm is also the perfect product to apply to keep baby hairs in place, controlled and hydrated.
Small but mighty, it packs an effective long-lasting punch that is super easy to use. The wind up and down applicator allows light touch control directly to where itâs needed most. Now youâre ready to roll wherever you go.
We love a multitasking product and our latest hair balm is the ultimate overachiever â keeping hair flyaways and edges smooth while controlling frizz and moisturising each strand. Perfect for touch ups, fixing that âafter workout hairâ or taming hair in humid climates, if you know you know!
Vitamin E: Helps hydrate the hair.
Shea Butter & Argan Oil : Helps smooth frizzy hair and leaves hair soft and smooth.
Sunflower Seed Oil, Castor Seed Oil & Grapeseed Oil: Lightweight ingredients that help moisturise, smooth and add shine to the hair.
Apply directly to hair as little or as much as required. Smooth with fingers or brush. The wind up and down applicator allows light touch control directly to where itâs needed most.
Smooth flyaways along the length of a pony and at the nape for a sleek and polished finish!
Watch ELEVEN Australia’s Co-Creative Director Joey Scandizzo, on how to use the new Smooth Me Now Flyaway Hair Balm and why youâll love it! Watch now!
Hair down:Â Want to look like you havenât tried too hard? Simply apply Smooth Me Now Flyaway Hair Balm along the part line and crown to remove flyaways and to achieve a clean and fresh done but undone look.
A polished bun:Â You know the struggle â those baby hairs just wonât stay put. A quick application to the sides of the hair with the Smooth Me Now Flyaway Hair Balm and youâll achieve a smooth, polished, sleek bun in seconds.
A sleek ponytail: Go from casual to sleek in seconds by running the Smooth Me Now Flyaway Hair Balm from root to end along the pony. Donât forget to apply to the flyaways at the nape and youâre good to go.
Youâll love that this little wonderstick is as luxurious as it is effective, with a fragrance profile that combines top notes of fruits like apple, orange and peach, with a floral heart and base notes of lily, rose, lotus and mint. Delicious!
TOP NOTES:Â APPLE, ORANGE, CUCUMBER, MINT
MID NOTES:Â LILY, ROSE, LOTUS
BASE NOTES:Â PEACH, AMBERGRIS, MUSK
Head to the ELEVEN Australia podcast on Spotify! In this episode, we chat with our resident hair experts and regular podcast guests, Joey and Rachel, all about our latest innovation! Hear about their best tips and what makes this product such a game changer.
Hey, Iâm Tom!
Iâm a 19-year-old self-employed hairstylist with a passion for everything hair! I work across two amazing salonsâBliss Hair Therapy and Blushes in Cheltenhamâwhich allows me to work with a diverse clientele. I love variety, and having the opportunity to create different looks every day is what keeps me inspired.
The hair industry is my world! I thrive on attending and working at hair events, always putting myself forward for photoshoots and creative opportunities. This year, Iâve taken a huge leap and entered the British Hairdressing Awards for the first time! Iâm constantly pushing myself to grow and evolveâbecause in this industry, thereâs always something new to learn.
Iâve been a hairdresser for four years, and my passion started because I found the industry so inspiring. If I had to choose my speciality, it would be balayageâitâs my most requested service, and I love making my clientsâ hair look absolutely stunning.
If I could step into the shoes of any famous hairstylist, Iâd pick Chris Appletonâheâs one of the best and most well-known, and thatâs exactly what I aspire to be: an industry leader.
And if I could invent something for the hair industry, it would be bleach- and colour-proof clothing in any colour. Right now, most are just blackâbut, as I said, I love variety!
This month, as part of the Eleven Collective, we had an incredible colouring course with Katie Groves. I learned and practiced some fantastic techniques, and I couldnât wait to take them back to the salon and put them to use! This year with the Eleven Collective is going to be amazing, but what Iâm most excited about is HairCon with the teamâitâs going to be an inspiring and fun couple of days, and I canât wait!
Hi, Iâm Katie Guise! Iâm 31 years old and have been in the hair industry for over 15 years. My journey began in West London, where I started as an apprentice, learning the foundations of hairdressing. From there, I gained experience working in a variety of salons, as well as in fashion and session work, which allowed me to explore different aspects of the industry and refine my skills. 2.5 years ago, I took a major step in my career and opened my first salon, a dream I had worked towards for years. Being able to create a space where both my clients and team feel inspired and confident has been incredibly rewarding. I absolutely love working alongside ELEVEN and the Collective team, as it fuels my creativity and allows me to collaborate with other passionate artists. Surrounding myself with talented individuals who share the same drive and love for the industry constantly pushes me to grow, learn, and evolve as a stylist.
This month has been massive for the ELEVEN Australia Collective team! Not only did we have an amazing cutting education session with the incredible Ben Nott, but we also had the honour of assisting Joey Scandizzo and Andrew OâToole on the Sydney to Shoreditch Tour. The energy, creativity, and talent in the room were just unreal, and being part of something so inspiring has only fueled my passion even more.
Iâve always wanted to do hair. Even from the age of eight, I was obsessed! I used to cut my grandadâs hair for ÂŁ1 (donât worry, Iâve had a price increase since then). I even still have the last pound he ever gave me from 22 years agoâitâs something Iâll always treasure. Hair has always been and always will be my passion; thereâs nothing else I could imagine doing.
Although I specialize in colour, my absolute favourite thing is taking a client on a complete hair journey, from start to finish. Thereâs something so rewarding about working with someone over time to completely transform their hair, whether itâs a major colour change, restoring hair health, or helping them rediscover their confidence. That transformation process is what keeps me inspired every single day.
If I could be a famous hairdresser, hands down, it would be Sally Brooks. What a bossâan incredible talent and a true icon in the industry! Her work is next-level, and her passion for education and creativity is something I really admire.
If I could invent one thing for the hair industry, it would definitely be trolley wheels that never get hair caught in them. Seriously, someone needs to make this happen! Every hairstylist knows the struggle, and I feel like this would be a game-changer in the salon.
Hi, my name is Stacy James. Iâve been a hairstylist for 28 years, with the past 9 spent freelancing at my own salon, Sawmill Hair Studio, located in Geddington, Northamptonshire. My career has been a journey of continuous learning, growth, and passion. I am deeply committed to creating personalised, beautiful looks for my clients, helping them feel confident and empowered.
Along the way, Iâve had some career highlights, including being a college lecturer/assessor for hair and barbering, as well as travelling abroad for bridal hair work. Freelancing has given me the creative freedom I truly enjoy, allowing me to form more meaningful, one-on-one connections with my clients. Itâs a rewarding, dynamic career that never gets old!
In November the New Eleven Collective  members got to meet for the first time.  I felt a bit nervousâimposter syndrome was definitely in full swing . But from the moment I arrived, everyone was so welcoming and supportive. After a coffee and an amazing swag bag, we kicked off the day by learning all about the Eleven Australia brand, its goals, and the exciting opportunities ahead. It was incredibly inspiring to hear about the companyâs vision, and we canât wait to get started on this new chapter together.
One of the most powerful moments of the day was when we were asked to reflect on our personal and professional goals for 2025. We each wrote down our intentions for the year in our notebooks, taking time to celebrate achievements, review the past, and release anything holding us back. This exercise was so grounding, and weâre excited to carry those intentions with us as the year progresses.
The second half of the day was one of my favourite activities creating a vision board. Armed with magazines, scissors, and glue, we each cut out words and images that resonated with us and shared our boards with the group. Â I will admit, I canât remember exactly what I said when presenting mine (I probably rambled a bit!), but it was such a fun, reflective activity. My public speaking is definitely something I will look to improve on in the future, and Iâm grateful for the support of The Collective as we continue to grow together.
Looking ahead, weâre incredibly excited for whatâs to come. Iâm especially looking forward to the Joey & Andrew Tour, as well as being part of the London team in February and assisting at HairCon in Manchester in June. This year is going to be full of learning, growth, and collaboration, and I canât wait to work alongside such a talented group of people.
Iâve been a stylist for 28 years. Over the years, Iâve expanded my skill set to include, hair extensions, bridal hair, and styling for commercial photoshoots.
Honestly, I never planned on becoming a hairstylist! When I was younger, I wanted to be a contract killer (definitely not the typical childhood ambition!). But after completing a two-week work experience placement in a local salon, I was completely hooked. I loved the vibrant atmosphere, the creativity, and the opportunity to connect with people. I was offered a Saturday job, which then led to an apprenticeship, setting me on my path to becoming a professional stylist.
My specialty is “lived-in blondes.” I love creating natural, sun-kissed blonde looks that feel effortlessly chic. The challenge lies in balancing the right tonesâwarmth and coolnessâto enhance each clientâs unique features and skin tone. Thereâs something deeply satisfying about crafting a blonde that looks low-maintenance but is actually the result of precision and expertise.
I would love to be Conor James Doyle. I admire his approach to hairdressing, especially his mastery of colour. His work is both artistic and precise, and heâs built a remarkable presence on social media, where he combines expertise with a real, down-to-earth personality. His sense of humour and authenticity make him not only a great stylist but someone I think is truly relatable in the industry.
Iâd invent a Smart Mirror to help clients visualise different hairstyles in real-time.
Here’s how it would work: Clients can see how they would look with different cuts, colours, or styles without physically altering their hair. The mirror would use AR to project these styles onto the clientâs reflection.
The system could analyse the client’s hair type, face shape, and preferences to recommend cuts and styles that would work best for them. It would also offer suggestions based on the latest trends and the clientâs past choices.
The client and stylist could interact with the mirror to experiment with different looks, styles, and colours, enhancing the decision-making process. The mirror could also show before-and-after simulations to give clients a more confident choice.
Sarah Dalglish from the co-working hair salon REBEL REBEL spoke to us about Managing Clientsâ Expectations as a Hairdresser and shared some of her top tips.
As hairdressers, itâs important to remember that most clients donât understand what goes into creating their dream hair. Thanks to social media, theyâve often been led to believe anything is possible. Itâs our job as experts to guide them through the processâbut we should always do it with kindness. A little understanding goes a long way in helping clients feel heard and appreciated, even when we have honest conversations about whatâs achievable and what isnât.
Weâve all been there. A client comes in armed with an image or video from Instagram or TikTok, saying they want their hair to look âexactly like that.â While itâs great to have inspiration, these images often create unrealistic expectations.
Sure, sometimes it may be possible to create something similar, but it wonât always look exactly like that picture, especially when they get home.
Iâm going to use a lived-in balayage blonde as an example, but the same rules apply to any colour or even haircut.
Most of the pictures youâll find of balayage are on long, wavy hair, styled perfectly to show off all that dimension. And, of course, theyâre taken in fantastic lightingâthink natural daylight or the brightest spot in the salon that makes those blonde tones pop (and of course, we all do this with our work as itâs when it looks its best). But thatâs not the reality clients will see when theyâre standing in their bathroom.
What happens when they go home, wash their hair, and donât know how to recreate those waves? Add in a room without much natural light and a yellow-toned lightbulb, and suddenly that Instagram blonde doesnât look quite the same. If we havenât managed their expectations properly, they might think we havenât done what they asked, or worseâwe arenât very good at our jobs.
Itâs not about shooting down their dreamsâitâs about being real with them. Hereâs how I do it. Iâll use the blonde balayage again as an example, though this can apply to pretty much any work.
Take the time to sit down face to face with them and really get to grips with what theyâre after. Ask questions, dig into what they like, and talk about their lifestyle. Itâs about making sure youâre on the same page before you start. This is the moment to discuss whatâs achievable, what might take a few sessions, and what simply wonât work with their natural hair.
I was once told that 90% of what goes wrong is in the consultation, and I must admit, itâs something I agree with!
I always ask clients to bring in three images of the type of colour they like. You wouldnât believe how many times those images end up being totally different from each other! But itâs helpfulâit gives me a chance to figure out what theyâre actually seeing and which elements theyâre drawn to. Plus, it stops them from getting too attached to one specific photo that might be unrealistic for their hair type.
If a client has naturally darker, straight hair but theyâre showing me a photo of a lived-in blonde on someone with naturally light, wavy hair, itâs my job to explain how the outcome will look different. Iâll ask them to find photos where the hair type is more like theirs. It gives them a better sense of what theyâre likely to end up with, which means fewer surprises when they look in the mirror later.
After weâve had the consultation, I always go over what we talked about before getting started. For example, if a clientâs moving from a full head of highlights to a more lived-in look, theyâre going to feel darker than usual. Iâll make sure they know this and are happy with it before I get going. Itâs all about making sure there are no surprises when they leave the studio.
Sometimes, even after the best consultation, you might feel that a clientâs vision doesnât align with your style or the kind of work you love to create. Or maybe theyâre not listening to what youâre saying about whatâs achievable for their hair. And thatâs okay. As a hairdresser or colourist, you donât have to take on every client. Itâs perfectly fine to tell them that you donât feel youâre the right person to create the look theyâre after.
Itâs better to part ways before any disappointment than to do a service youâre not confident will meet their expectations. This way, they can find someone whoâs a better fit for their vision, and you can focus on the work youâre passionate about. Itâs about maintaining your integrity as a professional and making sure that both you and the client are happy with the end result.
Managing expectations is all about communication. When clients have a clear idea of what to expect, everyoneâs happier in the endâtheyâre confident in their new look, and you know youâve done your best work. So, take the time to talk things through, find realistic examples, and help them see how their new style is going to work in real life, not just in a picture.
For more tips for freelance hairdressers follow REBEL REBEL on Instagram or view more of their Blog Posts for Hairdressers
The ELEVEN Australia Collective is back!
We are seeking 11 enthusiastic ELEVEN Australia fans to embark on an exciting 1-year journey.
For our 2025 team, we are looking for stylists who are passionate about social media and eager to challenge themselves with new experiences. If you are looking for a stepping stone to launch your career, the 2025 ELEVEN Australia Collective is for you.
Joining the ELEVEN Australia Collective will help you enhance your hairdressing skills, provide you with exclusive opportunities, and allow you to build a network of lifelong friends.
Here are a few of the opportunities for 2025
The team will be mentored by Jo Robertson, ELEVEN Australia’s UK Education Director. Jo has mentored and helped to launch many stylists careers previously, including Patrick Wilson Celebrity Stylist, Anton Alexander New York based Session Stylist and Ashley Cockrell celebrity stylist. In Jo’s previous teams she has worked with Aliona Fedotova, Harriet Stokes and Grace Dalglish, she has also worked with and supported Zoe Irwin, Adam Reed, Charlotte Mensah and Kenna for many years. You will be in safe hands!
Does this sound like the perfect opportunity for you? If so, your next step is to complete the application form by scanning the QR code below
What happens next?
1. After you fill in the application form, we will send you some instructions for step 1. Competition closes 7th October
2. Finalists will be announced on Monday 14th October on @elevenaustraliapro_uk
3. Finalist selection day on Monday 11th November at Heist Studios â Warwick where the new ELEVEN Australia Collective will be announced
Good luck!
Earlier this year ELEVEN Australia took part in clinical trials with hero product, MIRACLE HAIR TREATMENT. The aim of the study was to evaluate and substantiate the efficacy of the product to improve the appearance and condition of hair.
THE STUDY
The study was conducted by an independent dermatology and clinical research lab over a six week period with a cohort of 25 women of varying ages and hair textures.
During the study data was collated from analysis of hair condition, heat damage, frizz & flyaways as well as hair smoothness, shine, breakage and split ends.
Studies were assessed on the appearance of hair via microscopic image capture and digital photographic analysis, as well subjects assessment of the products efficacy, tolerability and sensory aspects.
THE RESULTS
The results are in and as expected ELEVEN Australia’s MIRACLE HAIR TREATMENT is a hero product in more ways than one. In fact here are just some of the incredible results to come from the clinical trials.
Following the successful Australian tour, we are thrilled to announce the launch of ELEVEN Australia Studio Sessions. These intimate, look-and-learn classes are focused on COLOUR knowledge, trends, and techniques. In these pared-back sessions, you’ll gain insights into formulation and reinvigorate your creative skills. With a limit of 25 attendees per session, you’ll have the opportunity to engage closely and ask questions.
Studio Sessions are new educational classes centred on COLOUR. Led by a team of ELEVEN Australia Educators and ambassadors, including Global Artistic Director Melvin Royce Lane, Brand Artist Paul Dennison, and European Educator Katie Groves, these sessions are ideal for those new to ELEVEN Australia COLOUR or those wishing to deepen their understanding of the brand. Attendees will learn how to create the signature Aussie Blonde and explore creative formulas to bring back to your salons.
ÂŁ100 + VAT per person â maximum 2 tickets per salon
3 dates are now available to book – join us in Manchester, Warwick or Cleveland
We look forward to seeing you this Autumn
Katie Groves
Katie is an accomplished Colourist based in the heart of  Bath in her beautiful studio and has been part of the ELEVEN Australia COLOUR family since its launch. As well as being an ELEVEN Australia Educator for the UK, Katie has been instrumental in leading the Master Certification and has also been showcasing her creative skills as part of the ELEVEN Australia European education team. Her extensive experience of over 15 years in both salon work and educational roles allows her to empower other stylists, fostering their growth and confidence. Katie’s unique ability to blend practical salon wisdom with in-depth brand insights enables her to provide unparalleled guidance and advice to stylists and salons at all levels.
Paul Dennison
With 27 industry years of experience, you could say Paul has learnt a thing or two about hair colour. Paul believes by sharing knowledge the hairdressing industry will grow and push forward, a belief he shared during four years as Project Leader for the British Fellowship Of Hairdressing Colour Project working with the industryâs brightest young and emerging talent. Paul has travelled extensively educating and has drawn from these experiences working in different cultures and environments to shape his colour knowledge. Paul is no stranger to the stage and has presented to huge audiences as well as providing bespoke, intimate sessions, combine that with decades of photoshoots, including working with ELEVEN Australia Co-Creative Director and award-winning photographer Andrew OâToole.
Melvin Royce LaneÂ
Melvin Royce Lane, with his extensive 20-years experience in the hair industry, stands at the forefront of ELEVEN Australia as Global Artistic Director. His profound connection to the fashion world infuses a contemporary and innovative approach to educational strategies within the brand. Melvin’s expertise is not confined to the theoretical aspects; his hands-on experience directing hair for high-profile fashion events, such as Australiaâs Next Top Model and various esteemed fashion weeks, allows him to translate cultural trends into educational content seamlessly. His role is multifaceted, encompassing the development of ELEVEN Australia’s COLOUR line and the curation of cutting-edge cutting and styling education programs. Melvin’s influence is pivotal in shaping the brand’s educational direction, ensuring that ELEVEN Australia continues leading hair fashion trends.
Monday 9th September – FourFive Studio – Manchester 10am – 3pm ELEVEN Australia Brand Artists â Paul Dennison and Katie Groves
54 Oldfield Road
Manchester
M5 4LZ
Monday 30th September â Warwick (Midlands) 10am â 3pm ELEVEN Australia Brand Artists â Melvin Royce Lane and Paul Dennison
The Heist Studios~
5-7 High Street
Warwick
CV34 4AP
Tuesday 1st October – Cleveland 2pm – 6pm – ELEVEN Australia Brand Artists â Melvin Royce Lane and Paul Dennison
Thor Rooney
8a South Side
Hutton Rudby
YARM
Cleveland
TS15 0DD
Tone-on-Tone Creator transforms permanent colour into demi-permanent hues, effortlessly refreshing tones while preserving hair health.
Tone-on-Tone Creator is a smart additive that, when added to yellow permanent colour, acts by targeting the alkalinity of the colour cream reducing its PH-level and transforming it into a true tone-on tone colour. It also remineralises the hair leaving it strong and healthy.
Adding Tone-On-Tone Creator lowers the pH of the colour and by using 5 vol will only allow the colour to enter into the cuticle and not deep into the cortex.
With YELLOW PROFESSIONAL Tone-on-tone Creator you can turn all the beautiful permanent cream colours in the range into true demi-permanent colours, this meansâŠ
-Reduced Inventory and a massive cost saving.
-Broader Range, with just one product you now have a complete range of tone-on-tone colours.
-Matching Shades, for colour refreshes you will always be able to match your permanent formula.
Follow the following mixing ration Colour – Peroxide 5 vol. at 1:2 and follow the following mixing ration Colour – Tone-on-tone Creator at 10:1 (when colouring natural hair add Yellow Tone-on-Tone Creator in an equal quantity to half the quantity of the colour to avoid altering the natural base).