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Discover all the back issues of our company magazine full of education, inspiration and ideas to get you excited and help you grow your hair business. Simply click on each picture below to view the digital copy and look out for new print editions in your Wonderful Brands orders.
ON NATURE’S SIDE is a revolutionary product that’s 100% biodegradable!
Running a successful salon goes beyond hairstyling and customer service. Maintaining a clean and hygienic environment is paramount, but the products you choose can have a significant impact on both your clients and the planet. Enter “On Nature’s Side” – a revolutionary product that’s 100% biodegradable, effective, and non-toxic, making it a game-changer for salon cleaning.
The Power of On Nature’s Side
On Nature’s Side is not your average salon cleaning product. It’s a highly effective biocide formulated from natural ingredients, and it packs a punch when it comes to eliminating microorganisms. With a success rate of 99.995% against various known pathogens, including influenzas, e-coli, c-difficile, MRSA, and norovirus, you can trust that your salon will be a safe space for clients and staff alike.
Gentle and Non-Toxic
One of the key advantages of On Nature’s Side is its gentleness on the skin. You can confidently use it on all salon tools, combs, scissors, surfaces, floors, and seating without worrying about adverse effects or harsh chemicals harming your clients or staff. Unlike traditional salon cleaning products, On Nature’s Side is completely non-toxic and free from harmful ingredients like alcohol, parabens, and dyes. This makes it not only safer for people but also environmentally responsible.
Aquatic Life-Safe
Traditional cleaning products can pose a threat to aquatic life when they are disposed of, but On Nature’s Side takes a different path. It’s a biodegradable product that’s gentle on the environment, ensuring that your commitment to sustainability extends beyond your salon’s doors. This revolutionary solution is also a deodorizer, leaving your salon smelling fresh and clean.
The product has received recognition and approval from the EU as non-hazardous, even in aerosol form.
Sustainability Meets Effectiveness
Natural solutions are often just as effective as chemical-based ones, and On Nature’s Side is a prime example. You can achieve the high level of cleanliness and hygiene your salon demands without compromising on your health or the planet’s health. It’s a win-win scenario.
Additional Details
- On Nature’s Side comes in 500ml reusable and recyclable plastic bottles. These bottles can be sent back for refilling, reducing waste and promoting the circular economy.
- The product’s transportation is carbon offset, demonstrating a commitment to reducing its carbon footprint.
- As part of its environmental impact, On Nature’s Side removes four plastic bottles from the ocean for every bottle sold.
- It is proudly Green Salon Collective approved, aligning with the sustainability goals of eco-conscious salons.
- The product is free from synthetic irritants that can harm skin, eyes, and lungs.
As a salon owner or manager, choosing the right cleaning products is not just about maintaining a clean and hygienic environment; it’s also about making choices that align with your commitment to sustainability and a healthier planet. On Nature’s Side offers the perfect solution, effectively eliminating pathogens while being gentle on both people and the environment. Make the change to this revolutionary hair salon cleaning product and join the movement towards a cleaner, safer, and more sustainable future for your salon and the Earth.
SHOP ON NATURES SIDE
Introducing a new member of the ELEVEN Australia family, we are excited to welcome Paul Dennison as ELEVEN Australia Brand Artist.
With 27 industry years of experience, you could say Paul has learnt a thing or two about hair colour. Paul believes by sharing knowledge the hairdressing industry will grow and push forward, a belief he shared during four years as Project Leader for the British Fellowship Of Hairdressing Colour Project working with the industry’s brightest young and emerging talent. Paul has travelled extensively educating and has drawn from these experiences working in different cultures and environments to shape his colour knowledge.
Paul is no stranger to the stage and has presented to huge audiences as well as providing bespoke, intimate sessions, combine that with decades of photoshoots, including working with ELEVEN Australia Co- Creative Director and award winning photographer Andrew O’Toole.
Paul says
I am over the moon to start this new chapter of my career with ELEVEN Australia, it has been a brand I have been playing with for nearly a year and can’t wait to get started sharing formulas and my love of creative application patterns. My love of learning helps keep my work modern and fresh and I can’t wait to bring this to ELEVEN Australia.
Jo Robertson – ELEVEN Australia’s UK Education Director says
We are really excited about this partnership and can’t wait to see what the future holds. Paul is known for his colour expertise and simplified approach to education which fits perfectly with the brand’s approach. You will first get to see Paul at the Melbourne to Manchester event on 2nd October and then at Salon International mid-October.”
MANCHESTER TO MELBOURNE
Paul will be appearing alongside ELEVEN Australia Brand Ambassador Conor Doyle in Manchester on October 2nd, click here for more details and tickets. You will also get to see ELEVEN Head Of Education Melvin Royce Lane, ELEVEN Australia Education Ambassador Conor Doyle & Jo Dyer ELEVEN Australia Guest Artist at this event being dubbed “1 day, 4 superstars”.
Have you always dreamt of shooting your own collection but don’t know where to begin? Or are you looking to take your hair shoots to the “next level” and be the BEST? If so this is the seminar for you.
Andrew O’Toole ELEVEN Australia Co-Creative Director and world-renowned photographer is hosting his first Masterclass at Salon International on Monday 16th October 11.50 am
This is a fantastic opportunity to learn from ELEVEN Australia Co Creative Director, Andrew O’Toole, he has never hosted a class like this before! During this class you will find out what it takes to put a photoshoot together and with over 100 of his shoots finalising in both British & Australian hair awards there is no one better to learn from.
Andrew O’Toole – world renowned photographer – who has shot for the best of the best in the hair industry will be taking you behind the scenes for the first time, sharing his secrets that can take your next collection to a winning collection. Joining Andrew will be ELEVEN Australia Ambassador Melvin Royce Lane who will be styling live whilst Andrew shoots real-time. Andrew said:
I’m going to share with you the SECRET tips and tricks I’ve learnt from working with the world’s most awarded hairdressers for the last 25 years. I’ll share my insights that can accelerate the image creation process for any hairdresser – regardless of their skill level – and save thousands of pounds! WATCH me shoot LIVE to learn how simple techniques can create jaw dropping results.
Book now to avoid FOMO
With tickets just £49, you can’t afford to miss this one. Oh and use our code AOMASTERCLASS and you’ll get 50% off the masterclass price.
Who is Andrew O’Toole?
Internationally recognised photographer and Creative Director,
An internationally recognised photographer and creative director who shoots for some of the most prominent hairdressers & brands around the world. Having lived and worked in London, Milan and Portugal across his 20+ year career, and assisted renowned photographers such as Annie Leibovitz. Andrew has carved out a photographic niche that is conceptual, artistic and highly polished. Specialising in hair & beauty, his iconic style takes a radical approach to capturing imagery for clients.
Andrew’s accolades
- Over 100 industry finalist awards in UK and Australia
- Joey Scandizzo : Winner 2018 Australian Hairdresser of the Year
- Jason Fassbender: Winner 2017 Australian Hairdresser of the Year
- Frank Apostolopoulos : Winner 2016 Australian Hairdresser of the Year
- Angelo Seminara : Winner 2016/2012 British Hairdresser of the Year
- Mark Leeson: Winner 2014 British Hairdresser of the Year
- Australian Photographer of the Year 2013
- AIPP: Photographic Collection 2012
- Shot winning collection for Australian Hairdresser of the Year for the last 15 consecutive years.
Mini Products are not just for Travel.
OK, we know they are great for travel and who doesn’t take miniature versions of their favourite hair & beauty products with them when they go on holiday or for that chic weekend break. But, we know that stocking travel size shampoo’s, conditioners and styling products can ignite your salon retail, so here are some top reasons we believe you wont regret stocking these pocket sized beauties…
Before we get started we need to thank Stella at Lux Loughborough for the picture 📸 and for making the most of ELEVEN Australia mini’s in her beautiful salon. All of the ideas below will help you grow your salon retail but they will work much better if you ensure you are carrying stock of each of the ELEVEN Australia mini size products and are displaying them beautifully in a salon HOT SPOT like the reception desk. Ask your Wonderful Brands Account Manager for ideas to help you get this right and be sure to check out our latest promotions to give you some inspo to drive your retail.
A Great Way for Clients to Try
You’ve created that stunning layered cut and styled it using your favourite I Want Body Texture Spray but your client just isn’t sure that she will use it then recommend taking home a mini first. With a much smaller investment this is a great way for clients to try out a new product.
Something for the Gym Bunny
With over 15% of the UK population going to the gym regularly many clients are looking for products to keep in their gym bag. Whether it’s Deep Clean Clarifying Shampoo for that post workout shower or Give Me Clean Hair Dry Shampoo for a quick style fix, mini products are a great solution.
Business Travellers Best Friend
Whether its a quick trip with an overnight stay in the UK or your client is travelling overseas they will be looking to pack light and avoid that wait for hold luggage at the airport, our minis are all designed to fit in your hand luggage and are under 100ml so can be taken through airport security.
GWP, that’s Gift With Purchase
We are all used to shops offering promotions and one that is particularly effective is the GWP.
Think about your last visit to a beauty counter, were you tempted to buy that new primer because you were offered a free mini moisturiser? We all love something for nothing! What about the free moisturiser, did you love it? Oh, you bought a full size one on your next visit.
This is the kind of activity you can copy in salon and it will really drive your retail sales. For example you could offer a free mini styling product when you a shampoo & conditioner.
Or a Salon Service Promotion
Just like the GWP you can use mini’s to grow your salon services and build retail at the same time. How about offering a free mini product when you rebook today? This will help boost your rebook % and you will see your retail grow as clients are more likely to after trying and seeing the benefits.
Don’t forget to ask how they got on with their mini product when they return to the salon.
And Yes! Holidays too
Are you going anywhere nice for your holidays this year
It’s the conversation that always comes up just be sure to use the opportunity to mention…
We have some great mini products that are ideal for holidays
We offer retail training for salons and can help you make the most of mini products, ask your Wonderful Brands Account Manager to help you grow your retail.
If you missed out on getting a ticket to Bondi to Bristol don’t fear, we are taking our ELEVEN Australia event to Manchester.
Melbourne to Manchester on Monday 2nd October.
Now with 4 platform artists, our event just got bigger! Conor Doyle, Hair Educator, Content Creator & ELEVEN Australia Brand Ambassador, Melvin Royce Lane, ELEVEN Australia Head of Education, Jo Dyer ELEVEN Australia Guest Artist from YOKE THE SALON Plymouth and Paul Dennison ELEVEN Australia Guest Artist . This will be a bumper day of inspiration.
Get ready for an interactive day at Melbourne to Manchester! With 4 models expect a day packed full of inspiration & knowledge from colour techniques you can take back to the salon through to how to capture that perfect image. As we are moving in to autumn we will be looking at transitioning our ELEVEN Australia COLOUR bright summer blondes by adding dimension, as well playing with bespoke tones to create a seasonal palette. Cutting and styling will also take centre stage with the fresh looks and techniques you can take straight back to the salon.
Straight after our last event, Bondi to Bristol, Conor said
This was such an exciting event to work at, we created colour magic live while sharing and chatting about our unique approach to colour. I can’t wait for the next one ❤️
and Melvin was blown away too
This event was incredible, it was so good to get to meet so many of you and to share our ELEVEN Australia brand ethos with you all. I can’t wait for the next one, this time bringing a little bit of Melbourne to Manchester!
Where: fivefourstudios, 54 Oldfield road, Manchester, M5 4LZ
When: Monday 2nd October 10.30 – 4.30
What’s included: Drinks, snacks, lunch and an ELEVEN Australia goodie bag worth over £200
How to book: Speak to your account manager or click the link below
Investment: £150 +VAT (3 easy payments available with Klarna)
We spoke to Lucas from Head & Jones in Bognor about his journey from where his career all began as a salon stylist, to where he is now, running a gorgeous salon with his best friend in sunny Bognor Regis.
How did you end up as a salon owner?
So both Frankie and I were working together in another salon, employed full time, where there was no room for progression, so it was very much just a job. By opening our own salon it gave us the creative freedom we needed and the ability to offer a space for like minded hairstylists that also wanted a career path and not just a job.
What do you love about your job?
Definitely the social side of the salon is a top for me. Looking after my guests and creating their best hair moment. But I also love the marketing and visual side of the salon. Creating email marketing, social media posts, keeping our website up to date, window dressing, product placements. I also look at ways to engage with clients when they are not in the salon via digital.
What are the biggest challenges?
My biggest challenge was trying to work on my business whilst working in my business. So now I have time away from the salon floor to work on the business to ensure its future success. When you have a team you need to have procedures and policy’s in place from day one. If you are looking after anyone more than just yourself. This eliminates and major business challenges as all of the team get important time with myself and Frankie off the salon floor regularly to ensure we are all aligned as a team. I know what my team need and my team know what the business needs. We are all informed and great communication reduces the risk of challenges in the salon.
Why is salon retail important at H&J?
Because we act on fact and not emotion. We look at the figures and our guests that buy retail from us are more loyal to us as a salon. Our retail shelves’s are invisible stylists and help with boosting cash flow within our business that we can use to reinvest in things like training for our team, team incentive and treats and ultimately pay the rent ! Our stylists in the salon see great loyalty from their guests that take home their recommendations as well as reap the reward of non capped commissions. By working with specific chosen brands like eleven Australia it helps attract our perfect client market who are drawn to the same things that we like at Head & Jones hair. Cruelty free, mostly vegan and more importantly young at heart. Our retail offerings align with our beliefs as salon owners and empower us to be able to empower our guests to have the right products and tools at home to maintain their looks.
What are your top tips for salon retailing?
First of all you have to have the stock to sell. “Selling out” is not something to be proud of unless it’s a limited edition or gift sets etc. An out of stock could lead to a walk out. You need to know what your hero products are and always make sure you have ample stock of them. Keeping your retail area looking fresh, move stuff around. If you’re not creative like that – let your team have a go. Use promotions from your distributors to introduce new products to your guests. Everyone likes getting more for their money. Also make sure your staff are educated on the brand – get them excited about it, get them loving the products too and then it’s no longer a sales pitch. They will be passing that education on to their guests and it will show through their passion for the products.
What is your favourite ELEVEN Australia product?
Deep clean clarifying shampoo – I love how it is a daily clarifying shampoo and it doesn’t leave the hair feeling dry or stripped. The orange oil that helps the clarify smells absolutely gorgeous and the lavender oil that helps soothes the scalp gives you a spa like experience in the shower.
What hair trends do I see for second half 2023?
I think we will see shorter hairstyles coming back. As we’ve seen recently layers and shaping are back which I am here for. Who doesn’t love a bouncy blow dry. It’s so lovely to done with the long one length hairstyles and see more movement. With that being said later on I feel the shorter hair cuts will be very precise and sleek.
What piece of advice would you now give to yourself when you started?
I can’t answer that, the salon has evolved and grown as we’ve gone along. We started just the two of us and we’ve evolved and grown as we’ve gone along. I guess all I can say is I hope for it to continue being successful and for us to be open to growing and evolving as we go!
What’s the best advice you’ve ever been given?
Not to compare ourselves to others as everyone has their own path. Concentrate on what we’re doing and do it to the best of our ability.
What other support or tools would help you grow even more?
More incentive support from the brand, we do well with eleven but I personal feel it could be more with more incentive support for our team.
How do you measure your success?
I see my measurement of success when I have a high payroll month. I am paying out lots of commissions to my team members which celebrates achievements from the previous month sales and performance. We have salon averages that team work to for rebooking, take home sales and conversion to colour and having easy access to these numbers helps drive and motivate the team to win.
If you were opening a salon now, what would you do differently?
That’s a tough one, I can’t say I would have done anything differently because we did at the time was right for that time. We started just the two of us and with different brands. Since we have evolved over time and made sure that hopefully we have moved with the times. So much has changed about us in the 5 years we’ve been here and I’m sure it will be different in another 5 years.
Our NEW COLOUR CARE REFRESH MASKS from YELLOW PROFESSIONAL offer a new fantastic, fun and colorful addition to any salon!
Refresh Mask is the extra-care colour revitalising treatment, that is easy to apply with immediate results. Its delicate and caring formula helps maintain or refresh the colour at home, whenever you want. In the salon it offers a new smart & easy toning service.
Hair Colourist Hayley Penny said
The versatility has really blown me away! Having them as both an in-salon and client take-home treatment means beautiful results and great salon profitability.
Hayley shared with us some of the incredible results she has achieved with the NEW YELLOW PROFESSIONAL COLOUR CARE MASKS, we cant wait to see your before and after images too.
COLOUR CARE REFRESH MASK RANGE
The range consists of 5 colours all designed to create incredible results both in-salon and for home use. Highly conditioning and nourishing, the masks leave the hair extremely soft to the touch, shiny and irresistible to the eye. They enrich the hair colour with beautiful shades, enhancing the colours vibrancy.
How to use the NEW COLOUR CARE REFRESH MASKS
Onto towel-dried hair, apply the desired shade. Distribute the product with the help of a brush and comb through for an even distribution. Leave for 3-20 minutes depending on the desired effect. Rinse.
We offer colour education for salons, ask your Wonderful Brands Account Manager if you would like to book an in-salon session or check out our education brochure here.
In Conversation with Charlotte Evans – Ginger Salon, Bromsgrove. Talking about cost of living, gaining new clients and the environment.
Rather than reducing your prices or offering discounts, how can you entice clients to spend on colour during the cost-of-living crisis?
Education Education Education!
Our guests need to know why they should be coming in for regular colour top-ups, and it’s our job as their stylist to pass our professional knowledge on!
Recently we posted an educational Instagram post called ‘The cycle of a Balayage’ Where we covered the maintenance and the cost our guests can expect over the course of a year. This was our most successful educational post and we became inundated with guest queries and bookings for Balayage!
What is your opinion on offering discounts on colour services?
I understand why our industry do it, for years we have been undervalued by society.
I am sure many of us remember the sheer disrespect from school careers advisers “You aren’t very academic, have you considered Hair and Beauty?”…. Rude.
This leads us to undervalue ourselves and very often price our services with emotion “I feel bad charging that” “My clients cant afford that” or worse, we base our prices on competitors, without knowing their overheads.
My salon is the most expensive in the area, and yes I know some people cannot afford us, and Tha’ts ok. This makes room for our ‘Fans’ who are fiercely loyal.
Adding value to a guests service is extremely important, Knowing your Customer journey inside -out, having great quality coffee, an easy, transparent booking system and epic customer service all sets you apart from the competition.
So very often a guests decision to sit in your chair, isn’t based on price.
That being said, we understand the current climate has been difficult for most. Unless you are Jeff Bezos!
We have a few budget friendly options, such as a reduced rate for on the day walk-ins to fill white space. Model nights and a tiered pricing structure so that guests have a degree of control over their spend.
I personally feel If guests see their regular service constantly on offer they will begrudge paying full price.
Are there any alternative colour services that you have been offering as a result of the cost-of-living crisis?
Yes, we recently started offering express colour services to our Guests. This includes ‘Express Roots’ this covers the parting only, and a blast dry with an assistant. This is available to regular Guests and can only be booked by the stylist if suitable. This is great for emergency grey coverage for a job interview that has caught you off guard! Another popular service is
‘Face frame’ This is great for those guests who want their blonde Poppin!
Do you break down the cost of your colour services for your clients? Why/ why not? What could be the benefits or negatives of this?
We don’t break down the colour services, as sometimes we feel this limits us in the long run. As creatives I believe we should have a certain amount of both control and freedom. Recently I separated the price of a toner and now very often guests ask not to have one.
I do feel that having extras is super important though. Adding a treatment to a guests service, or upselling from a Blow-Dry to a Cut and Finish can add thousands to your profit margin per year!
Do you have any advice on how to advertise and market your colour services?
Get Creative!
To stand out from the crowd you need to discover your USP (Unique selling point). Ask yourself why your guests come to you, and if you don’t know ask them! How do you make them feel? why are you different? Once you have this information, you have your avatar. Give her a name, a job, hobbies and interests.
This is where you should concentrate most of your efforts. If your avatar is a Mum, team up with a Mum group on Facebook. If your avatar is a student, get yourself the local university and collaborate on an Event!
Tag your colour house and demo your products. Eleven is a colourists dream, they support everyone, not just stylists with a big following!
How would you approach a conversation regarding colour with clients who are worried about damaging their hair?
Like all colour services, it should start with a Thorough consultation.
Here we dive into the nitty gritty of the hair history, guests desires and above else managing expectations.
Using concise and simple terminology can you get the very best out of your guest.
Strand tests are a Must, this avoids any nasty surprises on the day!
We switched to Eleven Australia last year and clients rave about the shine, condition and longevity of their colour.
Eleven bleach lifts clean whilst keeping the integrity of the hair in tact.
My summer tip for Guests is to massage MIRACLE HAIR TREATMENT through the ends of their hair whilst on the beach for that ultimate summer protection!!
What about clients who are worried about the environment?
I feel that we all have our part to play in saving the environment. Small changes make a huge difference. Whether that be eating less meat, or buying your clothes from Vinted. (My own personal pledge this year) .
Eleven Australia has a huge part to play in our mission. All packaging is recyclable and made from Recycled materials. They even have plastic free shampoo and conditioner bars! Their ingredients are naturally derived, vegan an cruelty free….. What’s not to Love?
Check out the story in Hairdresser’s Journal!
Cool tones have been popular for several seasons, but now warm shades are back in vogue!
Blondes become more natural, browns are softer with chestnut undertones and reds have started to evolve into warmer tones which will become a real statement in the coming seasons.
Black moves towards violet. An unexpectedly wearable shade, which was launched last season, now reappears with a warmer tone.
What are you waiting for? Discover our new and vibrant colours now.
Cool Coppers 6.41 & 8.41
Over the past year, we have seen the rise of copper hair with many blondes transitioning over. Within the Yellow Professional colour portfolio, we have a great range of coppers and our new copper tones .41 are great additions to the range, opening up new hues to play with. Soft Coppers are perfect for Summer as our skin tones warm-up. Copper ash is a perfect tone to compliment Summer days.
Referencing our colour wheel you can see that .1 (Blue/Ash) sits opposite .4 (Orange/Copper) and the Blue/Ash will subdue the Copper giving a result of a girl next door natural copper.
Mahogany Ash 4.51 & 6.51
Our new Mahogany Ash tone .51 will allow you to give your clients an iced chocolate tone and is perfect for your warmer complexion client.
The .5 sits towards the middle of the colour wheel as a warm Mocha. This is used to create chocolate tones like 5.53 Mahogany Gold which is more suited to cooler complexions.
Intense Violets 4.22S & 5.22S
Since launching the 4.22 and 5.22 you have given us feedback that you love the tones but wanted something more intense. The good news is that Yellow Professional have listened and in our new line up of 2023 shades we have ultra-deep Violets 4.22S & 5.22S. This compliments the new intense trend perfectly.
To get the most vibrant Violet we recommend that you pre-lighten the hair. When using the Intense Violets over a base 4 or 5 be mindful of the red undercoat when lifting the hair, this will subdue the violet. To counteract this you can pre-lighten pieces or colour inject (this is done by adding extra colour into your mixture to intensify the tone).
