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HAVE YOU TRIED OUR 14 NEW SHADES?
Discover the 14 new ELEVEN Australia Colour shades and put them to the test for your chance to WIN a bespoke in-salon education experience worth up to £1,000.
Earlier this year, we introduced 14 brand-new additions to the ELEVEN Australia Colour Permanent Cream Colour range, expanding the collection with exciting new Cool, Gold and Fashion shades.
Now we’d love to see what you create.
Whether you’ve already been using the new shades behind the chair or you’re ready to try them for the first time, this is your opportunity to showcase your creativity and win an unforgettable education experience for your salon.
WHAT CAN YOU WIN?
We’re giving away two bespoke in-salon education experiences, each worth up to £1,000.
🏆 One winner from the North
🏆 One winner from the South
Our education team will visit your salon and tailor a day around your team’s goals, helping you build confidence, grow your colour knowledge and get even more from ELEVEN Australia Colour.
HOW TO ENTER
Entering couldn’t be easier.
STEP 1
Create a colour using one or more of the new ELEVEN Australia Colour shades.
STEP 2
Share your finished look on Instagram.
STEP 3
Tag @elevenaustraliapro_uk
Use #ELEVENFormula
Include your full colour formula in the caption.
That’s it!
THE NEW SHADES
COOL
Perfect for controlling warmth while maintaining beautiful natural depth.
7.V
8.V
9.V
GOLD
Natural golden reflects that create soft, lived-in warmth and beautiful white hair coverage.
5.GN
6.GN
7.GN
6.NG
7.NG
FASHION
Rich reds and violets delivering vibrant, dimensional colour with exceptional longevity.
4.VM
5.VR
3.MM
6.MM
5.R
7.R
COMPETITION TERMS
- Open to existing ELEVEN Australia Colour salons in England and Wales.
- Entries must feature one or more of the new shades.
- Posts must tag @elevenaustraliapro_uk.
- Include #ELEVENFormula.
- Include the full colour formula in your caption.
- Two winners will be selected.
- Competition closes: Monday 31st August
- Winners announced: Monday 7th September
Discover the skincare-inspired ingredients delivering smoother, shinier, healthier-looking hair.
Today’s salon clients are more ingredient-conscious than ever before.
They’re reading labels, following beauty trends on social media and actively looking for products containing ingredients they already know and trust.
This movement, often referred to as skinification of hair, has transformed professional haircare. Ingredients once found only in premium skincare are now becoming the benchmark for high-performance salon treatments.
The NEW Yellow Professional Keratin Collection has been developed with this in mind, combining recognised skincare ingredients with advanced smoothing technology to create long-lasting, professional results.
Why Hyaluronic Acid?
If you’ve ever looked at a premium skincare product, you’ve almost certainly seen Hyaluronic Acid.
There’s a good reason why.
Did you know?
Hyaluronic Acid can hold up to 1,000 times its weight in water.
That remarkable moisture-retaining ability has made it one of the beauty industry’s most recognised ingredients.
Now, it’s bringing those same hydration benefits to professional haircare.
Within the Yellow Professional Keratin Collection, Hyaluronic Acid helps create a protective moisture barrier around the hair fibre, supporting hydration while improving softness, shine and manageability.
Hair Benefits
✔ Helps maintain hydration
✔ Improves softness and silkiness
✔ Enhances shine
✔ Helps reduce dryness and frizz
✔ Leaves hair smoother and easier to manage
Healthy hydration creates the perfect foundation for smoother, longer-lasting results.
More Than One Hero Ingredient
The Keratin Collection doesn’t rely on one ingredient alone.
Every formula combines four professional technologies that work together to transform the hair.
Hyaluronic Acid
What it does
Attracts and retains moisture.
Why it matters
Hydrated hair is softer, shinier and far easier to manage.
Client result
Hair feels silky, healthy and smooth.
Kera Nutri Complex
A nourishing blend of:
Keratin
Murumuru Butter
Babassu Oil
Together these ingredients help condition the hair fibre, smooth the cuticle and reduce frizz while improving softness and shine.
Client result
Smooth, glossy hair with noticeably less frizz.
Aloetrix Complex
A blend of:
Aloe Vera
Wheat Protein
UV Filters
Designed to hydrate, strengthen and protect the hair during and after the service.
Client result
Hair feels healthier, stronger and easier to style.
Glyoxylic Acid Technology
Professional smoothing technology that helps reshape the hair structure for long-lasting texture control.
Rather than simply coating the hair, Glyoxylic Acid works to improve manageability and reduce unwanted volume while maintaining movement.
Client result
Long-lasting smoothness, easier styling and reduced frizz.
Veganuary continues to grow year after year, and with it, client awareness around ingredients, ethics and transparency. More than ever, clients are asking what’s really inside the products used on their hair – and at Yellow Professional, we’re proud to give a clear, honest answer.
Our commitment to vegan formulas is rooted in transparency, performance and professional results, making it easy for salons to offer conscious choices without compromise.
What Does “Vegan” Mean at Yellow Professional?
In the cosmetics industry, the term vegan is not officially regulated, which can often lead to confusion. At Alfaparf Milano, we’ve chosen to be very clear.
Vegan means our formulas do not contain ingredients of animal origin or derivation, including honey, beeswax, lanolin, collagen, keratin or gelatin.
This definition allows salons to confidently explain what vegan means in practice, not just in principle.
Our Commitment to Vegan Formulas
At Yellow Professional, vegan is not a trend – it’s a long-term commitment.
- 98% of Yellow Professional formulas are vegan
- Vegan-certified products contain no ingredients of animal origin
- Performance always comes first
In a small number of cases, certain formulas are not vegan where plant-based alternatives cannot yet deliver the same professional results. This ensures that hair performance, safety and reliability are never compromised in salon.
Vegan Across Care, Colour and Styling
One of the biggest advantages for salons is how easy it is to offer vegan options across the full service journey.
Yellow Professional offers vegan formulas across:
- Haircare ranges – including Hydra Care, Color Care, Curls, Repair and more
- Technical colour – including permanent colour, toners, peroxides, bleach and Tone-On-Tone Creator
- Styling products – all vegan-friendly and salon tested
This means salons can confidently recommend vegan products for backbar and retail, without needing to change techniques, timings or results.
Why Veganuary Matters in the Salon
Veganuary is the perfect opportunity to open meaningful conversations with clients who are increasingly conscious about the products they use.
It’s a chance to:
- Build trust through transparency
- Highlight vegan backbar and retail options
- Reassure clients that vegan does not mean a compromise on results
For many clients, knowing their salon uses vegan-friendly products adds value to the service and strengthens loyalty.
Supporting You and Your Salon
Whether you want to spotlight vegan products on your shelves, update your consultation conversations, or build a more conscious backbar lineup, Yellow Professional is here to support you.
Speak to your Account Manager to explore vegan-friendly options for your salon and download the full Vegan Statement for complete product transparency.
When your hair changes, change with it
After 30 years in the hair industry, I thought I knew my hair inside out. Then menopause arrived – and changed the rules. My once-reliable hair began to feel drier, flatter, and more fragile. I had to learn (and am still learning) how to care for it differently.
If you’re in the same chapter, here are ten things that have helped me along the way.
1. Be kind to your scalp
Healthy hair starts at the scalp. During menopause, it can become drier or more sensitive, so take care to massage gently when shampooing. A scalp brush helps boost circulation and feels grounding, too.
Don’t forget what’s on your plate – a balanced diet supports stronger, healthier growth from the inside out.
2. Swap harsh cleansers for gentle ones
It’s all about balance. Choose sulphate-free shampoos that cleanse without stripping natural oils.
My go-to is ELEVEN Australia Gentle Clean Shampoo to rebalance scalp pH, followed by something prescriptive like Keep My Curl Shampoo & Conditioner to keep my curls bouncy and hydrated.
3. Don’t skip a good conditioner
Hydration is everything. Look for formulas with hyaluronic acid or wheat protein to strengthen fragile strands.
I recommend ELEVEN Australia Miracle Hair Treatment to everyone – it’s the perfect base before styling and has 11 benefits, from hydration and heat protection to reducing split ends.
4. Feed your follicles
This one’s a gamechanger. Supplements with biotin, zinc, and vitamin B6 can strengthen hair from the inside.
Once I started supporting my body nutritionally (not just cosmetically), I noticed a real difference.
5. Style with care
Turn the heat down. Use lower temperatures and slower passes with your tools.
And remember, a heat protector is non-negotiable when your hair’s structure is already under hormonal stress.
6. Add a weekly treatment
Think of it as therapy for your hair. Repair masks or scalp serums help restore moisture and elasticity.
My absolute favourite is the ELEVEN Australia Miracle Hair Treatment Mask – it plumps and conditions each strand, adding shine without weighing fine hair down.
7. Go shorter, softer, or lighter – if you want
As your skin changes, so does your hair. Menopause can be the perfect time to refresh your cut or colour.
Even a subtle tweak can bring back texture, volume, and a sense of control.
8. Stress less (easier said than done!)
High cortisol levels can increase shedding, so try to find small ways to unwind.
A walk at lunchtime, journaling, or five quiet minutes in the car before heading home can make a real difference.
9. Talk about it
So many women feel alone in this, but trust me, you’re not. Chances are, half the salon feels the same.
The more we share, the more we normalise it – and that makes it so much easier.
10. Remember: it’s still your hair
It’s changed, not gone. Menopause hasn’t taken away my love of hair – it’s deepened it.
Learning to care for this new version has been oddly empowering. I’ve recently transitioned to white hair blending and couldn’t be happier with my colour – and that says a lot coming from a hairdresser.
THE ELEVEN AUSTRALIA COLLECTIVE – 2026 AUDITIONS NOW OPEN
The ELEVEN Australia Collective launched in 2021 with one clear mission: to build a vibrant community of like-minded stylists across the UK. Created and led by Jo Robertson, the Collective offers a unique opportunity to gain hands-on industry experience and mentorship under the ELEVEN Australia brand.
Now heading into its 5th year, the Collective has grown into one of the most sought-after opportunities for emerging UK stylists.
“The Class of 2025 had an incredible journey,” says Jo Robertson. “From setting personal goals at the start of the year to working backstage at HairCon, the team have gained invaluable experience and made lifelong friends. Every year I wonder how we will top the previous year abd this team will take some beating!”
But don’t just take our word for it…
Amber Bird – Michael John, Peterborough
“Being part of the ELEVEN Australia Collective has been an experience of a lifetime! Not only have I learned so much, but I’ve had the chance to work alongside some of the most inspiring and supportive people in the industry. I would do it all over again in a heartbeat. If you’re thinking of auditioning… do it. You won’t regret it.”
Kirstie Bowdin – Era Harrogate
“The ELEVEN Australia collective is exactly what I’ve needed to reignite my passion for the industry, the support and creativity within the ELEVEN team is genuinely like no other, and the opportunities have been exactly what I needed to push me outside of my comfort zone.“
We’re now searching for 11 passionate, creative stylists to join the 2026 ELEVEN Australia Collective.
If you’re ready to challenge yourself, grow your skills, and take a bold step in your career, this is your moment.
What’s in store for the Class of 2026?
Mentoring by Jo Robertson, ELEVEN Australia’s UK Education Director (Jo has supported some of the industry’s most respected names, including Patrick Wilson, Anton Alexander, Ashley Cockrell, Aliona Fedotova, Harriet Stokes, and Grace Dalglish).
- ELEVEN Australia Brand Building
- ELEVEN Australia Cutting
- ELEVEN Australia Session Styling
- ELEVEN Australia COLOUR
- Working with ELEVEN Australia on brand events
Sounds like the perfect opportunity for you?
Scan the QR code below and apply to audition for the 2026 ELEVEN Australia Collective.
Limited places.
Limited places.
Unlimited potential.
I can’t believe it’s already been a whole month since HairCon… and to be honest, I still haven’t fully recovered! Now that the dust (and hairspray) has settled, I thought it was about time I shared the story of what went on behind the scenes and why this was one of the wildest, most wonderful weekends we’ve ever had.
Let’s rewind to November last year. Myself and Andy Campling took a little trip up north to scope out the venue: Manchester’s Victorian Warehouse. It was dark, slightly damp, and definitely had that beer-soaked gig vibe, but we instantly knew… this was it. The raw energy of the space gave us all the feels. We didn’t want to just turn up at HairCon 2025, we wanted to live in this venue, breathe in its history, and reflect it back in the most ELEVEN way possible.
That’s where our theme began: Underground Meets Undone. Inspired by the legendary Hacienda, we knew we didn’t want to be polished or corporate. We wanted to be unapologetically cool. ELEVEN Australia cool. Manchester cool. Hair-that-looks-like-you-didn’t-try-but-we-all-know-you-did cool.
We got to work. Custom furniture designs? Tick. Limited edition ELEVEN x HairCon tees? Tick. Our own guerrilla-style promo posters, flyered up around town? Big tick. Honestly, the build-up buzz was almost as good as the weekend itself.
Our ELEVEN Australia Collective prepped with the amazing Sophie Laidlaw, ready to take to the stand stage all weekend with Hacienda-inspired hair looks. Big energy, big texture, big moments and they nailed it!
And then came the main stage show. Oh boy. I’ve done a few shows in my time, but this one? This one nearly broke me (in the best possible way). We had 8 models, each with a story, a shape, a vibe. Melvin Royce Lane, Paul Dennison and Ben Nott were absolute stars. And shout out to Andy Turner, who somehow translated the madness in my mind into an actual, high-energy, mega-cool production.
The show opened with a lone model walking up to the Hacienda. You could hear her footsteps, music muffled in the distance… then BAM—the doors swing open and the club hits. Hair had to reflect the moment, lived-in, textured, and oozing ELEVEN attitude. Dancers doubled as models, and every shape was considered. There were last-minute model swaps, a few panic texts, and a lot of deep breathing.
Rehearsals started at ridiculous o’clock and we had just ten minutes on stage to run through it. Hair and makeup had under two hours to transform the models, and the Collective were absolute heroes, steaming, styling, running, fixing, and hyping each other up like pros.
As the show was called, I legged it round to the front, grabbed a seat, and tried not to have a full-blown meltdown. But the second that first beat dropped… the nerves turned into pure pride. They nailed it. The hair was epic. The vibe was electric. And most importantly, we looked cool.
As if that wasn’t enough, I was also on stage on Saturday for a cheeky little debate: “Salon Retail is Dead?” (Spoiler: it’s very much alive). I was joined by the brilliant Thomas from Touched Salon and gorgeous Holly from Louellai, and we invited the audience to join the convo using red and green cards to vote. Thankfully, the green cards won the day, retail still has a huge place in salon culture, and we’re here to prove it.
The whole weekend was a whirlwind. We talked to so many stylists and salon owners, shared product knowledge, showed off killer looks, and generally didn’t stop moving. Our feet were destroyed. I think I survived on a combo of caffeine, dry shampoo and adrenaline. But would I do it all again? In a heartbeat.
Here’s the official quote I sent to the HairCon team, and I stand by every word:
“HairCon absolutely exceeded our expectations. I must admit the hard work really paid off from you guys, the footfall was massive. One of the biggest objectives we wanted to do was to walk away from HairCon looking cooler than when we arrived and with everything that you guys had set up for us I believe we achieved that, so a massive congratulations and it was really amazing working with you all.”
Thank you to every single person who made HairCon what it was, from the dancers to the stylists, the Collective, the models, our Wonderful Brands team, the organisers, and my right-hand girl Katie Ward. You all smashed it. I don’t know how we top this next year… but I know we’ll try.
See you on the dance floor.
By Jo Robertson, UK ELEVEN Australia Education Director
The lip balm for your hair! ELEVEN Australia’s SMOOTH ME NOW FLYAWAY HAIR BALM!
Introducing a quick and easy way to retouch and keep those pesky flyaways and frizz under control.
Think “lip balm” for your hair, ELEVEN Australia’s Smooth Me Now Flyaway Hair Balm is the perfect in-your-pocket go-to that also works to re-hydrate the hair from the outside in and prevent it from looking and feeling dry.
Lightweight non greasy formula
Whether you’re opting for a sleek style or simply need to tame your mane on the go, this little wonder stick is about to become your new best friend. It’s lightweight, non-greasy formula won’t have you feeling like you’ve applied a tub of wax to your hair. With a natural sheen, it’s a residue free balm that will leave a clean and clear result even on dark hair. If edges are your thing, then the Smooth Me Now Flyaway Balm is also the perfect product to apply to keep baby hairs in place, controlled and hydrated.
Perfect in-your-pocket-go-to
Small but mighty, it packs an effective long-lasting punch that is super easy to use. The wind up and down applicator allows light touch control directly to where it’s needed most. Now you’re ready to roll wherever you go.
We love a multitasking product and our latest hair balm is the ultimate overachiever – keeping hair flyaways and edges smooth while controlling frizz and moisturising each strand. Perfect for touch ups, fixing that “after workout hair” or taming hair in humid climates, if you know you know!
Key Ingredients:
Vitamin E: Helps hydrate the hair.
Shea Butter & Argan Oil : Helps smooth frizzy hair and leaves hair soft and smooth.
Sunflower Seed Oil, Castor Seed Oil & Grapeseed Oil: Lightweight ingredients that help moisturise, smooth and add shine to the hair.
HOW TO USE:
Apply directly to hair as little or as much as required. Smooth with fingers or brush. The wind up and down applicator allows light touch control directly to where it’s needed most.
Smooth flyaways along the length of a pony and at the nape for a sleek and polished finish!
HOW TO VIDEO:
Watch ELEVEN Australia’s Co-Creative Director Joey Scandizzo, on how to use the new Smooth Me Now Flyaway Hair Balm and why you’ll love it! Watch now!
SO, LET’S TALK 3 POPULAR LOOKS:
Hair down: Want to look like you haven’t tried too hard? Simply apply Smooth Me Now Flyaway Hair Balm along the part line and crown to remove flyaways and to achieve a clean and fresh done but undone look.
A polished bun: You know the struggle – those baby hairs just won’t stay put. A quick application to the sides of the hair with the Smooth Me Now Flyaway Hair Balm and you’ll achieve a smooth, polished, sleek bun in seconds.
A sleek ponytail: Go from casual to sleek in seconds by running the Smooth Me Now Flyaway Hair Balm from root to end along the pony. Don’t forget to apply to the flyaways at the nape and you’re good to go.
THE SCENT:
You’ll love that this little wonderstick is as luxurious as it is effective, with a fragrance profile that combines top notes of fruits like apple, orange and peach, with a floral heart and base notes of lily, rose, lotus and mint. Delicious!
TOP NOTES: APPLE, ORANGE, CUCUMBER, MINT
MID NOTES: LILY, ROSE, LOTUS
BASE NOTES: PEACH, AMBERGRIS, MUSK
DISCOVER MORE?
Head to the ELEVEN Australia podcast on Spotify! In this episode, we chat with our resident hair experts and regular podcast guests, Joey and Rachel, all about our latest innovation! Hear about their best tips and what makes this product such a game changer.
Shop ELEVEN Australia’s SMOOTH RANGE:
Tell us about you in a few words
Hi, my name is Stacy James. I’ve been a hairstylist for 28 years, with the past 9 spent freelancing at my own salon, Sawmill Hair Studio, located in Geddington, Northamptonshire. My career has been a journey of continuous learning, growth, and passion. I am deeply committed to creating personalised, beautiful looks for my clients, helping them feel confident and empowered.
Along the way, I’ve had some career highlights, including being a college lecturer/assessor for hair and barbering, as well as travelling abroad for bridal hair work. Freelancing has given me the creative freedom I truly enjoy, allowing me to form more meaningful, one-on-one connections with my clients. It’s a rewarding, dynamic career that never gets old!
Tell us what the collective got up to this month?
In November the New Eleven Collective members got to meet for the first time. I felt a bit nervous—imposter syndrome was definitely in full swing . But from the moment I arrived, everyone was so welcoming and supportive. After a coffee and an amazing swag bag, we kicked off the day by learning all about the Eleven Australia brand, its goals, and the exciting opportunities ahead. It was incredibly inspiring to hear about the company’s vision, and we can’t wait to get started on this new chapter together.
One of the most powerful moments of the day was when we were asked to reflect on our personal and professional goals for 2025. We each wrote down our intentions for the year in our notebooks, taking time to celebrate achievements, review the past, and release anything holding us back. This exercise was so grounding, and we’re excited to carry those intentions with us as the year progresses.
The second half of the day was one of my favourite activities creating a vision board. Armed with magazines, scissors, and glue, we each cut out words and images that resonated with us and shared our boards with the group. I will admit, I can’t remember exactly what I said when presenting mine (I probably rambled a bit!), but it was such a fun, reflective activity. My public speaking is definitely something I will look to improve on in the future, and I’m grateful for the support of The Collective as we continue to grow together.
Looking ahead, we’re incredibly excited for what’s to come. I’m especially looking forward to the Joey & Andrew Tour, as well as being part of the London team in February and assisting at HairCon in Manchester in June. This year is going to be full of learning, growth, and collaboration, and I can’t wait to work alongside such a talented group of people.
Quick Fire Questions:
How long have you been a hairdresser?
I’ve been a stylist for 28 years. Over the years, I’ve expanded my skill set to include, hair extensions, bridal hair, and styling for commercial photoshoots.
Why did you want to become a hairdresser?
Honestly, I never planned on becoming a hairstylist! When I was younger, I wanted to be a contract killer (definitely not the typical childhood ambition!). But after completing a two-week work experience placement in a local salon, I was completely hooked. I loved the vibrant atmosphere, the creativity, and the opportunity to connect with people. I was offered a Saturday job, which then led to an apprenticeship, setting me on my path to becoming a professional stylist.
What would you say is your specialty and why?
My specialty is “lived-in blondes.” I love creating natural, sun-kissed blonde looks that feel effortlessly chic. The challenge lies in balancing the right tones—warmth and coolness—to enhance each client’s unique features and skin tone. There’s something deeply satisfying about crafting a blonde that looks low-maintenance but is actually the result of precision and expertise.
If you could be a famous hairdresser, who would you be and why?
I would love to be Conor James Doyle. I admire his approach to hairdressing, especially his mastery of colour. His work is both artistic and precise, and he’s built a remarkable presence on social media, where he combines expertise with a real, down-to-earth personality. His sense of humour and authenticity make him not only a great stylist but someone I think is truly relatable in the industry.
If you could invent something for the hairdressing industry, what would it be?
I’d invent a Smart Mirror to help clients visualise different hairstyles in real-time.
Here’s how it would work: Clients can see how they would look with different cuts, colours, or styles without physically altering their hair. The mirror would use AR to project these styles onto the client’s reflection.
The system could analyse the client’s hair type, face shape, and preferences to recommend cuts and styles that would work best for them. It would also offer suggestions based on the latest trends and the client’s past choices.
The client and stylist could interact with the mirror to experiment with different looks, styles, and colours, enhancing the decision-making process. The mirror could also show before-and-after simulations to give clients a more confident choice.
“Retail is a great way to grow your average bill and your income” says our joint managing director Andy Campling. Here he shares his 11 top tips on merchandising & retail to maximise your sales this Christmas season.
Hot spots! Find the “hot spots” in your salon and place your hero retail products there. Display your best-selling products and minis on the retail desk, think impulse purchases! Brushes are also great here. Look at your retail shelves and make sure products are visible at eye level, easy for clients to pick up and read more about and keep those stock levels up, no one wants to pick up the last tin of beans in the supermarket! Consider your waiting area too and put out leaflets and tester products so clients can start thinking retail before they even get to your chair.
Don’t sell, Recommend and Educate your clients about what products you’re using in their hair and why you’re using them. This builds a positive rapport and trust with your clients, meaning they may not buy from you the first or second time you do their hair, but they probably will on the 3rd or 4th! Consistency and persistence is the key to generating regular sales.
Make your clients famous! Encourage clients to share photos of themselves with their favourite ELEVEN Australia products. Make it a competition, get them to post a pic of themselves with their fresh hair and one of the ELEVEN Australia Trio pack. Have a prize for the best photo (you get your followers to vote on your insta account), it could be an ELEVEN Australia HOLIDAY TRIO or salon service of their choice. User generated content makes your clients feel like they are part of something special and supports word of mouth marketing.
Use data to add value. If you have a salon software programme where you can access each clients purchase history you can be prepared with the best holiday packs for that client, for example Sarah is booked in for her usual cut and colour and she has purchased ELEVEN Australia Smooth Me Now Shampoo and Conditioner in her last few visits, the stylist should have the SMOOTH TRIO at the station to show it to Sarah when she comes in. This shows your client that you know what they like and have taken the time to set it aside for them, the client feels valued that you have thought about them before they have arrived in the salon.
Start a retail chat! During your consultation ask your client what products they are using at home and whether they are happy with them? If they are happy with them, you should still present the appropriate products for their hair that you stock in your salon and say “Unfortunately we don’t stock those products here, but these are the products I will be using on your today.”
Ask your client questions about their hair. If you can get your client to open to you about their hair issues, then you have an open pathway to solve the clients’ issues with the appropriate retail products.
Put a price on it! Clients are often scared to ask the price of products and stylists are equally nervous to say. Putting the price on the products you are using gets over this issue and the client can make up their own mind if they can afford the product. More often than not they will be pleasantly surprised by the price. We also provide pricelists for all our holiday packs so make sure these are not just on your retail shelves but also at styling stations, let the clients see the value!
Go digital & grow sales ↗ To celebrate the launch of our Limited-Edition Australian Landscapes Holiday collection, we have created social media content for you to share on your digital platforms. We also have an EDM (electronic direct mail) and blog you can use to keep your clients up to date on 2024’s hottest Christmas packs. Ask your Wonderful Brands Account Manager to share these assets with you.
Talk to clients about Christmas Presents. Stylists should ask clients if they have Christmas gifts to buy, naturally the answer will be ‘yes’ which gives them the opportunity to suggest the ELEVEN Australia Trio Packs, or maybe a Limited Edition Miracle Hair Treatment. There are so many gifts to buy every year, secret santa at the office, gifts for the kids teachers, something for the postie and that’s before you start to think about the family so if you can make your clients gift shopping easier they will be forever in your debt!
Incentivise your team to sell Christmas packs! We have created a simple incentive sheet for you, for every pack a team member sells they simply write their name on one of the boxes, Once all the boxes are completed play a game of “pin the tail on the donkey” to pick a lucky winner! The more packs they sell the more chances of winning a prize! Ask your rep about incentive prize ideas.
Stylists product of the week. Each week get one of your team to pick their favourite product and then tell all your clients about it! You could place that product on the reception desk with a hand written postcard from the stylist saying why they love this product. A great way to build social media is to get your team talking about their fav products, so a quick vertical film shot on your phone each week with the chosen team member talking about their product of the week is always a winner, not only is great for social engagement it also builds the teams product knowledge as it gets them talking about products. Check out ELEVEN Australia salon Ruby Lane’s Instagram for some great inspo on this.
Have a team retail training session. Its important to keep reviewing what you are doing to grow retail in the salon and no matter how good you are a training session can just kick things up a notch. All of the Wonderful Brands team are able to deliver sessions for your salon but if you don’t have the time to book out the team then I would urge you to watch our recent YouTube Live on RETAIL EXCELLENCE with Mastermynd Beauty, its a packed of top tips and retail inspiration.
SHOP ELEVEN Australia’s HOLIDAY PACKS:
ELEVEN AUSTRALIA partner with ROLF EKROTH for SS 25 COLLECTION “LAVATANSSIT” at COPENHAGEN FASHION WEEK.
With a vibrant history of working with fashion designers across the globe, our ELEVEN Australia team were excited for our very first Copenhagen Fashion Week in partnership with Rolf Ekroth. As a leader in this season’s CPHFW NEW TALENT program – a scheme that nurtures notable upcoming Nordic talent – Rolf Ekroth positioned itself as one to watch. The collection, inspired by the Finnish designer’s personal experiences at Lavatanssit – alike to an old-school open-air barn dance event – is a playful nod to the founder’s upbringing. A love letter to summer nights spent at Finnish dance pavilions scattered across the Finnish countryside.
ROLF EKROTH is an independent Finnish fashion label that champions utilitarianism, nostalgia, and the power of sustainably produced clothes. Values we share at ELEVEN Australia, making this partnership the perfect fit.
The Spring/Summer 25 collection “Lavatanssit” reimagines traditional dance attire with a contemporary edge, merging hand-painted floral prints and innovative silhouettes. Tailored suits offer a modern take on relaxed elegance with sleek lines and subtle details.
Flowing dresses in airy fabrics, capture the romance of a lakeside dance. From mood-board concepts to models on the runway – our ELEVEN Australia Hair Team led by Hair Director Melvin Royce Lane brought Ekroth’s vision to life with a modern, youthful ‘wet look’ inspired hairstyle.
For this hair look Melvin and our ELEVEN Australia team applied products directly to the roots and then through to the ends. Starting with Miracle Hair Treatment and Sea Salt Texture Spray to create texture and piece-y definition. Then Smooth & Shine Anti-Frizz Serum was worked in to add a sleek shine, followed by Make Me Shine Spray Gloss to create a glossy wet-like finish.
PRODUCTS USED:
- MIRACLE HAIR TREATMENT to prepare the hair
- SEA SALT TEXTURE SPRAY to create texture and piece-y definition
- SMOOTH & SHINE ANTI-FRIZZ SERUM to add a sleek shine
- MAKE ME SHINE SPRAY GLOSS to create a glossy wet-like finish
SHOP PRODUCTS USED:
