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Tell us about you in a few words
Hi, my name is Stacy James. Iâve been a hairstylist for 28 years, with the past 9 spent freelancing at my own salon, Sawmill Hair Studio, located in Geddington, Northamptonshire. My career has been a journey of continuous learning, growth, and passion. I am deeply committed to creating personalised, beautiful looks for my clients, helping them feel confident and empowered.
Along the way, Iâve had some career highlights, including being a college lecturer/assessor for hair and barbering, as well as travelling abroad for bridal hair work. Freelancing has given me the creative freedom I truly enjoy, allowing me to form more meaningful, one-on-one connections with my clients. Itâs a rewarding, dynamic career that never gets old!
Tell us what the collective got up to this month?
In November the New Eleven Collective  members got to meet for the first time.  I felt a bit nervousâimposter syndrome was definitely in full swing . But from the moment I arrived, everyone was so welcoming and supportive. After a coffee and an amazing swag bag, we kicked off the day by learning all about the Eleven Australia brand, its goals, and the exciting opportunities ahead. It was incredibly inspiring to hear about the companyâs vision, and we canât wait to get started on this new chapter together.
One of the most powerful moments of the day was when we were asked to reflect on our personal and professional goals for 2025. We each wrote down our intentions for the year in our notebooks, taking time to celebrate achievements, review the past, and release anything holding us back. This exercise was so grounding, and weâre excited to carry those intentions with us as the year progresses.
The second half of the day was one of my favourite activities creating a vision board. Armed with magazines, scissors, and glue, we each cut out words and images that resonated with us and shared our boards with the group. Â I will admit, I canât remember exactly what I said when presenting mine (I probably rambled a bit!), but it was such a fun, reflective activity. My public speaking is definitely something I will look to improve on in the future, and Iâm grateful for the support of The Collective as we continue to grow together.
Looking ahead, weâre incredibly excited for whatâs to come. Iâm especially looking forward to the Joey & Andrew Tour, as well as being part of the London team in February and assisting at HairCon in Manchester in June. This year is going to be full of learning, growth, and collaboration, and I canât wait to work alongside such a talented group of people.
Quick Fire Questions:
How long have you been a hairdresser?
Iâve been a stylist for 28 years. Over the years, Iâve expanded my skill set to include, hair extensions, bridal hair, and styling for commercial photoshoots.
Why did you want to become a hairdresser?
Honestly, I never planned on becoming a hairstylist! When I was younger, I wanted to be a contract killer (definitely not the typical childhood ambition!). But after completing a two-week work experience placement in a local salon, I was completely hooked. I loved the vibrant atmosphere, the creativity, and the opportunity to connect with people. I was offered a Saturday job, which then led to an apprenticeship, setting me on my path to becoming a professional stylist.
What would you say is your specialty and why?
My specialty is “lived-in blondes.” I love creating natural, sun-kissed blonde looks that feel effortlessly chic. The challenge lies in balancing the right tonesâwarmth and coolnessâto enhance each clientâs unique features and skin tone. Thereâs something deeply satisfying about crafting a blonde that looks low-maintenance but is actually the result of precision and expertise.
If you could be a famous hairdresser, who would you be and why?
I would love to be Conor James Doyle. I admire his approach to hairdressing, especially his mastery of colour. His work is both artistic and precise, and heâs built a remarkable presence on social media, where he combines expertise with a real, down-to-earth personality. His sense of humour and authenticity make him not only a great stylist but someone I think is truly relatable in the industry.
If you could invent something for the hairdressing industry, what would it be?
Iâd invent a Smart Mirror to help clients visualise different hairstyles in real-time.
Here’s how it would work: Clients can see how they would look with different cuts, colours, or styles without physically altering their hair. The mirror would use AR to project these styles onto the clientâs reflection.
The system could analyse the client’s hair type, face shape, and preferences to recommend cuts and styles that would work best for them. It would also offer suggestions based on the latest trends and the clientâs past choices.
The client and stylist could interact with the mirror to experiment with different looks, styles, and colours, enhancing the decision-making process. The mirror could also show before-and-after simulations to give clients a more confident choice.
“Retail is a great way to grow your average bill and your income” says our joint managing director Andy Campling. Here he shares his 11 top tips on merchandising & retail to maximise your sales this Christmas season.
Hot spots! Find the âhot spotsâ in your salon and place your hero retail products there. Display your best-selling products and minis on the retail desk, think impulse purchases! Brushes are also great here. Look at your retail shelves and make sure products are visible at eye level, easy for clients to pick up and read more about and keep those stock levels up, no one wants to pick up the last tin of beans in the supermarket! Consider your waiting area too and put out leaflets and tester products so clients can start thinking retail before they even get to your chair.
Donât sell, Recommend and Educate your clients about what products you’re using in their hair and why you’re using them. This builds a positive rapport and trust with your clients, meaning they may not buy from you the first or second time you do their hair, but they probably will on the 3rd or 4th! Consistency and persistence is the key to generating regular sales.
Make your clients famous! Encourage clients to share photos of themselves with their favourite ELEVEN Australia products. Make it a competition, get them to post a pic of themselves with their fresh hair and one of the ELEVEN Australia Trio pack. Have a prize for the best photo (you get your followers to vote on your insta account), it could be an ELEVEN Australia HOLIDAY TRIO or salon service of their choice. User  generated content makes your clients feel like they are part of something special and supports word of mouth marketing.
Use data to add value. If you have a salon software programme where you can access each clients purchase history you can be prepared with the best holiday packs for that client, for example Sarah is booked in for her usual cut and colour and she has purchased ELEVEN Australia Smooth Me Now Shampoo and Conditioner in her last few visits, the stylist should have the SMOOTH TRIO at the station to  show it to Sarah when she comes in. This shows your client that you know what they like and have taken the time to set it aside for them, the client feels valued that you have thought about them before they have arrived in the salon.
Start a retail chat! During your consultation ask your client what products they are using at home and whether they are happy with them? If they are happy with them, you should still present the appropriate products for their hair that you stock in your salon and say âUnfortunately we donât stock those products here, but these are the products I will be using on your today.â
Ask your client questions about their hair. If you can get your client to open to you about their hair issues, then you have an open pathway to solve the clients’ issues with the appropriate retail products.
Put a price on it! Clients are often scared to ask the price of products and stylists are equally nervous to say. Putting the price on the products you are using gets over this issue and the client can make up their own mind if they can afford the product. More often than not they will be pleasantly surprised by the price. We also provide pricelists for all our holiday packs so make sure these are not just on your retail shelves but also at styling stations, let the clients see the value!
Go digital & grow sales â To celebrate the launch of our Limited-Edition Australian Landscapes Holiday collection, we have created social media content for you to share on your digital platforms. We also have an EDM (electronic direct mail) and blog you can use to keep your clients up to date on 2024âs hottest Christmas packs. Ask your Wonderful Brands Account Manager to share these assets with you.
Talk to clients about Christmas Presents. Stylists should ask clients if they have Christmas gifts to buy, naturally the answer will be âyesâ which gives them the opportunity to suggest the ELEVEN Australia Trio Packs, or maybe a Limited Edition Miracle Hair Treatment. There are so many gifts to buy every year, secret santa at the office, gifts for the kids teachers, something for the postie and that’s before you start to think about the family so if you can make your clients gift shopping easier they will be forever in your debt!
Incentivise your team to sell Christmas packs! We have created a simple incentive sheet for you, for every pack a team member sells they simply write their name on one of the boxes, Once all the boxes are completed play a game of “pin the tail on the donkey” to pick a lucky winner! The more packs they sell the more chances of winning a prize! Ask your rep about incentive prize ideas.
Stylists product of the week. Each week get one of your team to pick their favourite product and then tell all your clients about it! You could place that product on the reception desk with a hand written postcard from the stylist saying why they love this product. A great way to build social media is to get your team talking about their fav products, so a quick vertical film shot on your phone each week with the chosen team member talking about their product of the week is always a winner, not only is great for social engagement it also builds the teams product knowledge as it gets them talking about products. Check out ELEVEN Australia salon Ruby Lane’s Instagram for some great inspo on this.
Have a team retail training session. Its important to keep reviewing what you are doing to grow retail in the salon and no matter how good you are a training session can just kick things up a notch. All of the Wonderful Brands team are able to deliver sessions for your salon but if you don’t have the time to book out the team then I would urge you to watch our recent YouTube Live on RETAIL EXCELLENCE with Mastermynd Beauty, its a packed of top tips and retail inspiration.
SHOP ELEVEN Australia’s HOLIDAY PACKS:
ELEVEN AUSTRALIA partner with ROLF EKROTH for SS 25 COLLECTION âLAVATANSSITâ at COPENHAGEN FASHION WEEK.
With a vibrant history of working with fashion designers across the globe, our ELEVEN Australia team were excited for our very first Copenhagen Fashion Week in partnership with Rolf Ekroth. As a leader in this seasonâs CPHFW NEW TALENT program â a scheme that nurtures notable upcoming Nordic talent â Rolf Ekroth positioned itself as one to watch. The collection, inspired by the Finnish designerâs personal experiences at Lavatanssit â alike to an old-school open-air barn dance event â is a playful nod to the founderâs upbringing. A love letter to summer nights spent at Finnish dance pavilions scattered across the Finnish countryside.
ROLF EKROTH is an independent Finnish fashion label that champions utilitarianism, nostalgia, and the power of sustainably produced clothes. Values we share at ELEVEN Australia, making this partnership the perfect fit.
The Spring/Summer 25 collection âLavatanssitâ reimagines traditional dance attire with a contemporary edge, merging hand-painted floral prints and innovative silhouettes. Tailored suits offer a modern take on relaxed elegance with sleek lines and subtle details.
Flowing dresses in airy fabrics, capture the romance of a lakeside dance. From mood-board concepts to models on the runway â our ELEVEN Australia Hair Team led by Hair Director Melvin Royce Lane brought Ekrothâs vision to life with a modern, youthful âwet lookâ inspired hairstyle.
For this hair look Melvin and our ELEVEN Australia team applied products directly to the roots and then through to the ends. Starting with Miracle Hair Treatment and Sea Salt Texture Spray to create texture and piece-y definition. Then Smooth & Shine Anti-Frizz Serum was worked in to add a sleek shine, followed by Make Me Shine Spray Gloss to create a glossy wet-like finish.
PRODUCTS USED:
- MIRACLE HAIR TREATMENT to prepare the hair
- SEA SALT TEXTURE SPRAY to create texture and piece-y definition
- SMOOTH & SHINE ANTI-FRIZZ SERUM to add a sleek shine
- MAKE ME SHINE SPRAY GLOSS to create a glossy wet-like finish
SHOP PRODUCTS USED:
Glossing treatments offer numerous benefits for clients, enhancing their hair with beautiful shine and vibrant tones. Here’s a deeper look into why glossing might be the perfect choice for your clients:
1. Low-Commitment Color: Glossing allows clients to experiment with new tones without long-term commitment. It’s an excellent option for refreshing existing colours or trying out new shades, making it a versatile choice for those who like to change their look frequently.
2. Enhances Shine: A gloss treatment coats the outer layer of the hair, adding a beautiful shine that makes hair look healthier and more vibrant. This can be particularly beneficial for hair that looks dull or lifeless.
3. Gentle on Hair: Unlike traditional dyes, glossing treatments typically use a low percentage of peroxide, which means they are gentler on the hair. They sit within the cuticle without shifting the natural hair colour, reducing the risk of damage.
4. Frequency of Treatment: The longevity of a gloss treatment can vary depending on hair texture and porosity. Generally, a gloss can last up to 20 washes, making it a practical and manageable option for maintaining beautiful hair between salon visits.
How Glossing Treatments Work
A gloss treatment works by coating the hair’s outer layer, providing not only a stunning shine but also a subtle tone enhancement. This process involves a low percentage of peroxide, ensuring that the treatment is gentle on the hair cuticle and preserves the natural hair colour.
The Popularity of Glossed Hair
The trend of glossed hair has surged, partly due to the influence of the Aussie trend of lived-in blondes. This trend emphasises a natural, sun-kissed look, reminiscent of stepping off Bondi Beach, with subtle, lived-in tones. This approach to colouring has introduced the concept of low-commitment color to a broader audience, making glossing a popular choice.
Attracting New Clients with Glossing Treatments
Glossing treatments can be a powerful tool to attract new clients to your salon. One major concern for clients considering hair colour is the potential for damage. Glossing addresses this fear by offering a no-commitment colour option that is gentle on the hair. Additionally, the current trend of “glass hair” â hair that is exceptionally shiny and smooth â can be achieved with clear gloss treatments, appealing to clients who desire a sleek, polished look without adding colour.
Pitching Glossing Treatments to Existing Clients
To pitch a glossing treatment to an existing client, emphasise the versatility and low-commitment nature of the service. Suggest a seasonal tone refresh, such as warmer coppers in the winter or beige blondes in the summer, to keep their look updated and exciting. Highlight how these subtle changes can make a big difference, ensuring they return to your salon regularly for these easy, impactful updates.
Recommended Glossing Product
ELEVEN Australia Liquid Demi Permanent COLOUR
This product offers a high-quality gloss treatment that enhances shine and adds beautiful tones, perfect for achieving the desired results while being gentle on the hair.
With Glastonbury just around the corner, weâre excited to share five fantastic festival tips from our ELEVEN Australia Educators and Stylists! As you pack your festival bag with all your funky garments, donât forget to include your ELEVEN Australia haircare essentials to ensure your hair looks as fabulous as you feel!
Tip #1: Midday Shower Magic
Festival-goers, take note! Showering midday can be a strategic move to avoid long lines and dive back into the fun faster. Start with ELEVEN Australia’s Smooth Me Anti-Frizz Shampoo and Conditioner to keep your hair soft and manageable in any weather. For thicker locks, Smooth Me Now Thermal Spray or Miracle Hair Treatment can be a game-changer. When it’s time to tackle stubborn glitter or paint, Deep Clean Clarifying Shampoo is your best friend. Style your hair in playful pigtails, and by evening, your hair will be super hydrated with lusciously beachy waves, ready to party!
from Charlotte Evans â Ginger Salon
Tip #2: Versatile Hairstyles for Every Day
Festival season calls for hairstyles that match the energy and excitement! Begin with loose, wavy hair to embrace the carefree vibe of day one. Transition to half-up styles as the festival progresses to keep your look fresh and manageable. By the third day, sweep your hair up to stay cool and collected, ready to dance the day away. ELEVEN Australiaâs Dry Finish Wax Spray is a festival-goer’s secret weapon, offering the flexibility to restyle while nourishing your hair with shea butter. It’s the perfect blend of style and care for those unforgettable festival moments!
from Amber Bird â Michael John Hair Artwork
Tip #3: Embrace Natural Beauty
Embracing your hair’s natural beauty and texture is a fantastic approach to achieving the perfect festival look. Simple yet stylish, braids, buns, and ponytails complement the carefree spirit of festivals while offering practicality. Accessorize with scarves, headbands, or floral crowns to add a touch of whimsy and personality. ELEVEN Australia Give Me Clean Hair Dry Shampoo is a game-changer for maintaining that fresh feeling, providing a quick fix to revive your hair between performances. Protect your locks from the sun with Smooth Me Now Thermal Spray, ensuring your hair stays healthy and fabulous throughout the event. With these tips and must-have products, youâre all set to rock that festival hair with confidence and style!
from Zoe Rees â Bliss Hair Therapy
Tip #4: Sleek and Chic
Conquer the festival scene with style using ELEVEN Australia’s Slick Hold Styling Pomade. Its powerful hold and glossy shine are perfect for crafting a slick-back, no-parting look thatâs trendy and practical, keeping your hair impeccable through rain or shine. Whether youâre battling the infamous three-day tent hair or aiming for a âdone-undoneâ vibe, this pomade is your go-to for maintaining flawless festival hair amidst the wildest crowds and weather!
from Emma Bedford â Hair In The Borough
Tip #5: Braids that Last
Festival season calls for standout styles that last, and braids are the ultimate go-to! They’re not just a fashion statement but a practical choice for dancing the night away without worrying about your hair. Pair braids with ELEVEN Australia’s Miracle Spray Hair Treatment for the hold and style you desire, plus the protection and nourishment your hair needs, even on cloudy days. It’s the perfect duo for any festival-goer looking to make a statement while keeping their hair healthy and fabulous!
from Ben Nott â Nott Just Hair
Pack your ELEVEN Australia haircare essentials, follow these expert tips, and get ready to rock your festival look with confidence and style! Whether you’re a festival newbie or a seasoned pro, ELEVEN Australiaâs haircare products are designed to support your festival journey. Enjoy the freedom to dance, explore, and create unforgettable memories without worrying about your hair. Remember, great hair can boost your confidence and elevate your overall festival experience. So, go ahead, embrace the fun and carefree spirit of the festival, and let your hair be a part of the celebration. With ELEVEN Australia by your side, youâre all set to shine, shimmer, and make a statement at every festival you attend. Happy festival season!
ELEVEN Australia Captures Timeless Beauty: Campaign Shoot at The ESTATE
Our latest ELEVEN Australia Campaign set against the backdrop of the historic and timeless location of Ripponlea Estate, is the perfect fusion of Australian heritage, old Hollywood charm and contemporary hairstyles of today. The campaign features just two models and how to achieve different hair looks, textures, styles and colour by using the right product.
The ESTATE location captures the timeless beauty of the late 1800âs Victorian era with elegance and charm
Set amidst magnificent gardens and nestled in the heart of Melbourne Australia, The ESTATE location captures the timeless beauty of the late 1800âs Victorian era with elegance and charm.
With its lush greenery, the light filled glass conservatory in the corner of the mansion takes centre stage for the campaign, while the 1930âs remodelled ballroom, drawing and sitting rooms overlook the pool and tennis court reflecting the owner of the timesâ love for old Hollywood style. Moving to the Master Bedroom, with its pink carpet, curtains, and blue walls, the campaign takes on a different look and feel again that is reflective of the changes that took place at The ESTATE in the 1950âs.
“I loved doing the hair on this campaign.” says ELEVEN Australia Co-Creative Director Joey Scandizzo.
“While the location had such nostalgia and rich history, I wanted to create contrast by keeping the hair modern and undone but with subtle nods to the old Hollywood glamour and 50âs charm that was reminiscent of The ESTATE.”
While all the styling range in ELEVEN Australia is lightweight and high performing, the key products of choice on The ESTATE location shoot were DRY FINISH WAX SPRAY and DRY FINISH TEXTURE SPRAY to ensure the hair remained lived-in, textured and healthy.
When the looks called for more glamour, Joeyâs product of choice was GIVE HOLD FLEXIBLE HAIRSPRAY. The perfect on-set product that allows you to build up a strong hold in the hair with each spray, but then can be effortlessly brushed out to create a new look Cue ELEVEN Australiaâs STYLING BRUSH, the ultimate everyday hairbrush and smoothing tool, made from a combination of cruelty-free natural bristles and quality nylon.
While hair styling is often the hero on ELEVEN Australia shoots, showcasing the perfect blonde with ELEVEN Australia Colour was The ESTATE campaign standout.
“Working on a blonde model for this campaign really allowed me to highlight how incredible our blonde portfolio is. The results are clean, and the hair feels so shiny and healthy. As a bonus we got to use the new KEEP MY COLOUR BLONDE TONING SPRAY on set. I love the versatility of this product, use it to tone the hair globally, or target tone a specific area. Formulated with a thermal protection and high performing ingredients, such as Argan & Marula Oil, itâs my go-to product for blondes to keep their hair feeling hydrated and healthy!” says ELEVEN Australia Colour Brand Ambassador & Australian Colourist of the Year Rachel Vitullo.
While most of The ESTATE shoot features the beautiful Australian natural light, campaign photographer and ELEVEN Australia Co-Creative Director, Andrew OâToole ,was also able to capture beautiful golden light that we offset by the mansionâs interior of bronze coloured plaster ceilings and decorative cornices.
 âI love playing with light, making colours richer to create a mood, and The ESTATE allowed me to explore this in spades.â says Andrew.
HAIR JOEY SCANDIZZO
COLOURÂ RACHEL VITULLO USING ELEVEN AUSTRALIA COLOUR
PHOTOGRAPHY ANDREW OâTOOLE
MUA KYLIE OâTOOLE
MODEL ANNELISE DEMMLER
MODELÂ SAM COLLINS
STYLIST IRENE TSOLAKAS
PRODUCERÂ ROB GATTUSO
DESIGNERÂ GIOVINA TARASIUK
CAMPAIGN ASSISTANTÂ GEORGIA BATEMAN
Well we believe you & your clients really should, read on and we’ll let you know some of the reasons why?
We also think this question is a great way to grow your salon retail and encourage conversations about aftercare with your clients.
Asking clients if they double shampoo can help you as a hairdressers to grow your retail sales for a few reasons:
- It’s an Education Opportunity: opening up a conversation about hair care routines and the benefits of double shampooing, such as more thorough cleansing and product effectiveness. This dialogue educates the client on the importance of using the right products for their hair type and needs .
- Product Recommendation: After discussing hair care routines, you the hairdresser can recommend specific shampoos (and conditioner, treatment, styling & finishing products) tailored to the client’s hair concerns. This personalisation makes the recommendation more compelling for the client.
- Building Trust and Expertise: By offering valuable advice, you can establish yourself as an expert in hair care, which can lead to increased trust from your client. That level of trust can translate into clients being more open to purchasing recommended products, rebooking, adding new services like treatments and changing up their style. They also become raving fans and more likely to recommend friends to use you.
- Highlighting the Benefits of Professional Products: The discussion can also highlight the benefits of professional hair care products over supermarket brands, potentially encouraging clients to purchase higher-quality items from the salon .
Double shampooing is more than just a trend; it’s a method that promises to transform your hair care routine. OK, so here are 5 reasons we believe DOUBLE SHAMPOOING is so important…
- Deep Cleansing: The first round of shampooing targets surface dirt, oil, and product build-up, effectively removing these initial layers of grime. This allows the second shampooing to penetrate deeper, ensuring a thorough cleanse right down to the scalp. We always recommend ELEVEN Australia’s DEEP CLEAN CLARIFYING SHAMPOO or GENTLE CLEAN BALANCING SHAMPOO as the first cleanse.
- Enhanced Scalp Health: A clean scalp is the foundation of healthy hair growth. Double shampooing can help prevent the accumulation of sebum and residue, promoting a healthier scalp environment for the hair.
- Improved Product Efficacy: The second shampooing isn’t just about cleansing; it’s also about preparing the hair to better absorb conditioners and treatments that follow. With the hair cuticles open post-cleanse, products can penetrate more effectively, enhancing their benefits. The second shampoo is also your chance to deal with hair concerns whether that’s HYDRATION, VOLUME, SMOOTHING. REPAIR or TONING.
- Volume and Texture: For those looking to add volume to their hair, double shampooing can make a noticeable difference. By thoroughly cleansing the hair, it can appear fuller and thicker, as there’s no residue weighing it down.
- Misconceptions Debunked: Concerns about hair loss from double shampooing are unfounded. When done correctly, this method does not cause hair loss but instead leaves your locks more vibrant and healthy-looking.
Incorporating double shampooing into your hair care routine can unveil the full potential of your hair and scalp health. Remember, the key is to choose the right type of shampoo that suits your hair type and condition to avoid dryness or damage.
To find out more about how Wonderful Brands can help you grow your salon retail with simple strategies and easy to understand product ranges like ELEVEN Australia speak to your Wonderful Account Manager now.
2024 Pantone Colour of The Year – Peach Fuzz
Now in its 25th year, Pantone Color of the Year introduces a new tone each year that is a trend forecast. Pantone Executive Director said “It is a Cosy Peach hue softly nestled between pink and orange, Peach Fuzz brings belonging, inspires recalibration, and an opportunity for nurturing,”
In seeking a hue that echoes our innate yearning for closeness and connection, we chose a colour radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.
– Leatrice Eiseman – Executive Director, Pantone Color Instituteâ˘
The trend for warmer tones is set to continue, our clients are getting braver and looking to experiment. We talked to our Wonderful Brands Education team and asked them for advice on how you could get inspiration from the Peach Fuzz Pantone Of The Year.
Katie Groves – ELEVEN Australia European Educator
The Pantone Colour of the Year is a fantastic tool to encourage creativity. Itâs a great idea to take a look outside of our hair industry sometimes, to gather inspiration and to be aware of what will be all around us in 2024. Stylists can adapt this shade to suit their clientâs needs quite easily. I encourage swatching to really understand how to tweak the shade. Adding a clear to your ELEVEN Australia Liquid Demi Permanent mix can help soften the shadeâs intensity for those more subtle clients. Playing around with the depth can also have a huge impact.
Hayley Penny â Yellow Professional Educator
Itâs all about placement. Adding dimensional lights or colour blocks. Or will you go for the impact of full head colour?
Peach fuzz works well as a temporary colour or going for a longer-lasting look. Discussing client commitment is key to deciding how youâll add in this trend. Along with managing maintenance expectations. I think peach fuzz can complimentary to many skin tones. Place between orange and pink, try tipping to the more yellow, pink or orange side to suit your client’s complexion.
Iâll be adding copper tones to my level 10s and high lifts or offer diluted colour masks for those trying it out. Aftercare is essential. As well as protection from heat Iâd advise a colour mask to keep the tones looking fresh. Yellow Professional Colour Refresh Mask in Shade .4 works beautifully for a peach shade when diluted with the colour care mask.
Ben Nott â ELEVEN Australia Brand Educator
I would pre-formulate a range of bespoke peach formulas on different bases and promote these unique-to-your-salon formulas to your clients. Most colourists already include toning within their blonding services, so thereâs no need to add on any extra time to your packages either.
As with any pastel shade, the longevity is short. You could combat this by formulating slightly darker to start with and extend the life of the peach tone. Minimal heat styling, UV protection and colour-prolonging products are all paramount too in helping your client’s new peach tone last as long as possible. The maintenance necessary should be outlined at the earliest consultation too.
This is a great opportunity to boost retail sales too. Colour, heat and UV-protecting products will all extend the life of a new peach tone. Adding a peach-toned direct dye to a salon retail conditioner is a great revenue booster for the salon and a time saver for clients too.
Rachael Lomax â The Copper Queen â Yellow Professional Guest Artist
Peach Fuzz gives me inspiration and allows me to dive deep into the colours within the shade to create my own blend of copper tones and think outside the box.
Maintenance is key when working with coppers however correct product and oxydent choice will help when it comes to maintenance as working with coppers are complex you need to build the fundamentals. Home care maintenance is always a part of my client journey so products such as customised coloured shampoos and masks such as Yellow Professional Colour Care Masks are a game-changer, they will give longevity to your shades and give your clients the confidence to try something new and be able to make it last.
Who can wear this tone?
Katie Groves said “This beautiful shade is a winner for all complexions, due to its soft flattering hue. Your client may need to pop by for a top up to keep it looking fresh, which a fantastic chance to add a little treatment to their service. Remember, healthy hair will maintain their colour for longer!”
Rachael Lomax added
Itâs key to assess your clientâs skin tone and eye colour. However, this shade would work on most guests but would really suit pale pink skin tones on a lighter softer level or even richer tones, for more warmer skin tones you will have to adapt the shade by adding more violet or richer orange. This is why this tone is so versatile and could be adapted to match any skin tones.
Zoe Rees from Bliss Hair Therapy shares her 4 ways to add Peach in to your services
Bespoke toners for balayage clients
- Global gloss refresh for blondes who are looking for a fresh new on-trend look for 2024
- Adding Peach Fuzz colour in foils for a natural grow-out and a more muted colour
- Creating flashes of colour underneath the hair in bold sections
The Visionaries Behind ELEVEN Australia: A Creative Force Reshaping Haircare Education
Meet the extraordinary minds steering the ship at ELEVEN Australia â the Co-Creative Directors, the fashion industry maven, the Most Wanted Expert Educator, and the seasoned Brand Artist. Together, they are reshaping the landscape of hair and body care with a commitment to simplicity and effectiveness.
At the helm are the renowned Co-Creative Directors, Joey Scandizzo and Andrew OâToole, whose illustrious careers as a celebrity hairstylist and award-winning photographer, respectively, have left an indelible mark on the industry. Recognizing a need for a new, innovative approach, they embarked on the journey to create a range that’s not just self-explanatory but also injects a dose of freshness and fun into your daily routine â thus, ELEVEN Australia was born.
Melvin Royce Lane, with his roots deeply embedded in the fashion industry, brings a modern and fresh perspective to education. Having directed hair for major fashion events, including Australiaâs Next Top Model and prestigious fashion weeks, Melvin’s cultural inspirations shine through in his work, delivering the latest hair trends for the brand.
New to the ELEVEN Australia family is Conor Doyle, the Most Wanted Expert Educator, whose unique approach to education and content creation is set to captivate audiences at upcoming events and shows. Follow his captivating journey on Instagram, where his distinct style comes to life.
Adding a vibrant splash of color to the mix is Paul Dennison, the newly appointed ELEVEN Australia Brand Artist. With an impressive background in color expertise and a wealth of experience on stage and behind the scenes, Paul is set to elevate the brand’s education to new heights.
Last but certainly not least, Katie Groves, with over 14 years of salon and education experience, is a guiding force for stylists looking to grow in confidence. As an educator for ELEVEN Australia in the UK, she seamlessly blends real salon experience with brand knowledge to provide expert guidance and advice for stylists and salons at every level.
Together, these visionaries are not just reshaping haircare education; they are redefining the way we approach beauty and self-care. Join the ELEVEN Australia journey as they continue to simplify and elevate your hair and body care routine, one innovative product at a time.
ELEVEN Australia Master Certification
2024 is going to be an exciting year for ELEVEN Australia COLOUR! We are introducing a new Master Certification, the certification will allow colourists to gain a deeper understanding of ELEVEN Australia COLOUR as well as up-skilling their colour knowledge with an ELEVEN Australia twist.
Wonderful Brands Education Director Jo Robertson and ELEVEN Australia Educator Katie Groves travelled to Copenhagen for 4 days in November to gain their Bronze and Silver Master Certification and to learn the program to bring back to the UK ready to teach in 2024. The program is split into Bronze, Silver and Gold and allows you as a stylist to think differently about colour, how to formulate as well as placements.
Our Educators were Lindsay Perez-Soloman, Global Education Director of ELEVEN Australia and Melvin Royce Lane, Head of Education ELEVEN Australia.
Jo Robertson said âWe were very excited to for the training, itâs always good to spend time in the Copenhagen academy with the European team but this time it felt very special to be the first people to gain the Master Certification. It was 4 days of intense learning which I loved and canât wait to share this with everyone in the UK. My favourite part was Hair Science Day, I love understanding colour and why it behaves the way it does.â
The Master Colourists Program is split into 3 sections, named after famous places in Australia.
Bondi Bronze – Bondi is an upbeat city with a vibrant culture and fast-paced
Bryon Silver – Bryon is where our last campaign Far North was shot, it has stunning beaches, lush rain forests with a chilled vibe
Uluru Gold – The famous red rock (Ayres Rock) and where our Alice Springs campaign was shot. It’s a sacred spiritual site and parts of it can be accessed if you are invited by the indigenous people
We asked Jo to share her trip to the ELEVEN Australia Acamdey with us
Day 1
After recapping our fundamentals and discussing lightening hair in depth we moved on to fun hands-on part where we spent time formulating and discussing tonal characters of the range to allow us to get perfect results, it was great to be able to listen and problem-solve with other colourists.
We squeezed another day session into day 1 and also worked on ELEVEN Australia Signature Colour, this taught us to think like a colourist and not a hairdresser! We covered the signature looks with Permanent, Liquid Demi-Permanent and Lighteners. Don’t worry we won’t be squeezing an extra day in when we teach, we will get to spend a day on each module.
Day 2
I personally took away so much from the class, I’ve always been a big believer that consultation is key but without spoiling the class details, this day made me rethink and access the client’s needs and colour suitability in a different way. I had some big light bulb moments!
For the hands-on part of the session, we took our learning from the morning and looked in detail of placement of colour.
Day 3
Love or hate them, colour corrections are a huge part of our jobs, especially as clients want to experiment with their hair and even throw in a box dye now and then just to test our knowledge and patience!
Katie and I were really looking forward to this class, it is something we get asked for a lot in the UK. The class was broken down into salon-friendly, realistic time options to correct a colour. Looking at the possibilities, too dark, too warm etc. We also looked at removal of colour and adding colour.
We then put all of our learning into practice by creating one seamless colour on a head that was a combination of 4 colours. We both loved this class, it really gets your brain working and we loved debating tones.
Day 4
Hair Science – After an early night we felt ready to tackle the hair science. Understanding the “Why” is so important to be able to tackle the “How”. We discussed hair, its composition and how new technology enhances our colour services before moving on to natural colour pigments and artificial colour.
All of our learning was combined with our final colour model and having gained the knowledge and tools over the Master Certification it allowed us to create the most stunning seamless blonde, which probably would have been a bit of a nightmare if we had not had the certification under our belts.
And we made it!
After 4 days of intense learning, we completed our Bondi Bronze and Byron Silver Master Certification. We will be back in June for part 2, Uluru Gold which combines all of our learning and focuses on creativity and an ELEVEN Australia shoot.
We can’t wait to share this with you and take you to Bondi, Bryon and Urulu with us!
