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ELEVEN AUSTRALIA partner with ROLF EKROTH for SS 25 COLLECTION “LAVATANSSIT” at COPENHAGEN FASHION WEEK.
With a vibrant history of working with fashion designers across the globe, our ELEVEN Australia team were excited for our very first Copenhagen Fashion Week in partnership with Rolf Ekroth. As a leader in this season’s CPHFW NEW TALENT program – a scheme that nurtures notable upcoming Nordic talent – Rolf Ekroth positioned itself as one to watch. The collection, inspired by the Finnish designer’s personal experiences at Lavatanssit – alike to an old-school open-air barn dance event – is a playful nod to the founder’s upbringing. A love letter to summer nights spent at Finnish dance pavilions scattered across the Finnish countryside.
ROLF EKROTH is an independent Finnish fashion label that champions utilitarianism, nostalgia, and the power of sustainably produced clothes. Values we share at ELEVEN Australia, making this partnership the perfect fit.
The Spring/Summer 25 collection “Lavatanssit” reimagines traditional dance attire with a contemporary edge, merging hand-painted floral prints and innovative silhouettes. Tailored suits offer a modern take on relaxed elegance with sleek lines and subtle details.
Flowing dresses in airy fabrics, capture the romance of a lakeside dance. From mood-board concepts to models on the runway – our ELEVEN Australia Hair Team led by Hair Director Melvin Royce Lane brought Ekroth’s vision to life with a modern, youthful ‘wet look’ inspired hairstyle.
For this hair look Melvin and our ELEVEN Australia team applied products directly to the roots and then through to the ends. Starting with Miracle Hair Treatment and Sea Salt Texture Spray to create texture and piece-y definition. Then Smooth & Shine Anti-Frizz Serum was worked in to add a sleek shine, followed by Make Me Shine Spray Gloss to create a glossy wet-like finish.
PRODUCTS USED:
SHOP PRODUCTS USED:
Glossing treatments offer numerous benefits for clients, enhancing their hair with beautiful shine and vibrant tones. Here’s a deeper look into why glossing might be the perfect choice for your clients:
1. Low-Commitment Color: Glossing allows clients to experiment with new tones without long-term commitment. It’s an excellent option for refreshing existing colours or trying out new shades, making it a versatile choice for those who like to change their look frequently.
2. Enhances Shine: A gloss treatment coats the outer layer of the hair, adding a beautiful shine that makes hair look healthier and more vibrant. This can be particularly beneficial for hair that looks dull or lifeless.
3. Gentle on Hair: Unlike traditional dyes, glossing treatments typically use a low percentage of peroxide, which means they are gentler on the hair. They sit within the cuticle without shifting the natural hair colour, reducing the risk of damage.
4. Frequency of Treatment: The longevity of a gloss treatment can vary depending on hair texture and porosity. Generally, a gloss can last up to 20 washes, making it a practical and manageable option for maintaining beautiful hair between salon visits.
How Glossing Treatments Work
A gloss treatment works by coating the hair’s outer layer, providing not only a stunning shine but also a subtle tone enhancement. This process involves a low percentage of peroxide, ensuring that the treatment is gentle on the hair cuticle and preserves the natural hair colour.
The Popularity of Glossed Hair
The trend of glossed hair has surged, partly due to the influence of the Aussie trend of lived-in blondes. This trend emphasises a natural, sun-kissed look, reminiscent of stepping off Bondi Beach, with subtle, lived-in tones. This approach to colouring has introduced the concept of low-commitment color to a broader audience, making glossing a popular choice.
Attracting New Clients with Glossing Treatments
Glossing treatments can be a powerful tool to attract new clients to your salon. One major concern for clients considering hair colour is the potential for damage. Glossing addresses this fear by offering a no-commitment colour option that is gentle on the hair. Additionally, the current trend of “glass hair” – hair that is exceptionally shiny and smooth – can be achieved with clear gloss treatments, appealing to clients who desire a sleek, polished look without adding colour.
Pitching Glossing Treatments to Existing Clients
To pitch a glossing treatment to an existing client, emphasise the versatility and low-commitment nature of the service. Suggest a seasonal tone refresh, such as warmer coppers in the winter or beige blondes in the summer, to keep their look updated and exciting. Highlight how these subtle changes can make a big difference, ensuring they return to your salon regularly for these easy, impactful updates.
Recommended Glossing Product
ELEVEN Australia Liquid Demi Permanent COLOUR
This product offers a high-quality gloss treatment that enhances shine and adds beautiful tones, perfect for achieving the desired results while being gentle on the hair.
With Glastonbury just around the corner, we’re excited to share five fantastic festival tips from our ELEVEN Australia Educators and Stylists! As you pack your festival bag with all your funky garments, don’t forget to include your ELEVEN Australia haircare essentials to ensure your hair looks as fabulous as you feel!
Tip #1: Midday Shower Magic
Festival-goers, take note! Showering midday can be a strategic move to avoid long lines and dive back into the fun faster. Start with ELEVEN Australia’s Smooth Me Anti-Frizz Shampoo and Conditioner to keep your hair soft and manageable in any weather. For thicker locks, Smooth Me Now Thermal Spray or Miracle Hair Treatment can be a game-changer. When it’s time to tackle stubborn glitter or paint, Deep Clean Clarifying Shampoo is your best friend. Style your hair in playful pigtails, and by evening, your hair will be super hydrated with lusciously beachy waves, ready to party!
from Charlotte Evans – Ginger Salon
Tip #2: Versatile Hairstyles for Every Day
Festival season calls for hairstyles that match the energy and excitement! Begin with loose, wavy hair to embrace the carefree vibe of day one. Transition to half-up styles as the festival progresses to keep your look fresh and manageable. By the third day, sweep your hair up to stay cool and collected, ready to dance the day away. ELEVEN Australia’s Dry Finish Wax Spray is a festival-goer’s secret weapon, offering the flexibility to restyle while nourishing your hair with shea butter. It’s the perfect blend of style and care for those unforgettable festival moments!
from Amber Bird – Michael John Hair Artwork
Tip #3: Embrace Natural Beauty
Embracing your hair’s natural beauty and texture is a fantastic approach to achieving the perfect festival look. Simple yet stylish, braids, buns, and ponytails complement the carefree spirit of festivals while offering practicality. Accessorize with scarves, headbands, or floral crowns to add a touch of whimsy and personality. ELEVEN Australia Give Me Clean Hair Dry Shampoo is a game-changer for maintaining that fresh feeling, providing a quick fix to revive your hair between performances. Protect your locks from the sun with Smooth Me Now Thermal Spray, ensuring your hair stays healthy and fabulous throughout the event. With these tips and must-have products, you’re all set to rock that festival hair with confidence and style!
from Zoe Rees – Bliss Hair Therapy
Tip #4: Sleek and Chic
Conquer the festival scene with style using ELEVEN Australia’s Slick Hold Styling Pomade. Its powerful hold and glossy shine are perfect for crafting a slick-back, no-parting look that’s trendy and practical, keeping your hair impeccable through rain or shine. Whether you’re battling the infamous three-day tent hair or aiming for a ‘done-undone’ vibe, this pomade is your go-to for maintaining flawless festival hair amidst the wildest crowds and weather!
from Emma Bedford – Hair In The Borough
Tip #5: Braids that Last
Festival season calls for standout styles that last, and braids are the ultimate go-to! They’re not just a fashion statement but a practical choice for dancing the night away without worrying about your hair. Pair braids with ELEVEN Australia’s Miracle Spray Hair Treatment for the hold and style you desire, plus the protection and nourishment your hair needs, even on cloudy days. It’s the perfect duo for any festival-goer looking to make a statement while keeping their hair healthy and fabulous!
from Ben Nott – Nott Just Hair
Pack your ELEVEN Australia haircare essentials, follow these expert tips, and get ready to rock your festival look with confidence and style! Whether you’re a festival newbie or a seasoned pro, ELEVEN Australia’s haircare products are designed to support your festival journey. Enjoy the freedom to dance, explore, and create unforgettable memories without worrying about your hair. Remember, great hair can boost your confidence and elevate your overall festival experience. So, go ahead, embrace the fun and carefree spirit of the festival, and let your hair be a part of the celebration. With ELEVEN Australia by your side, you’re all set to shine, shimmer, and make a statement at every festival you attend. Happy festival season!
ELEVEN Australia Captures Timeless Beauty: Campaign Shoot at The ESTATE
Our latest ELEVEN Australia Campaign set against the backdrop of the historic and timeless location of Ripponlea Estate, is the perfect fusion of Australian heritage, old Hollywood charm and contemporary hairstyles of today. The campaign features just two models and how to achieve different hair looks, textures, styles and colour by using the right product.
The ESTATE location captures the timeless beauty of the late 1800’s Victorian era with elegance and charm
Set amidst magnificent gardens and nestled in the heart of Melbourne Australia, The ESTATE location captures the timeless beauty of the late 1800’s Victorian era with elegance and charm.
With its lush greenery, the light filled glass conservatory in the corner of the mansion takes centre stage for the campaign, while the 1930’s remodelled ballroom, drawing and sitting rooms overlook the pool and tennis court reflecting the owner of the times’ love for old Hollywood style. Moving to the Master Bedroom, with its pink carpet, curtains, and blue walls, the campaign takes on a different look and feel again that is reflective of the changes that took place at The ESTATE in the 1950’s.
“I loved doing the hair on this campaign.” says ELEVEN Australia Co-Creative Director Joey Scandizzo.
“While the location had such nostalgia and rich history, I wanted to create contrast by keeping the hair modern and undone but with subtle nods to the old Hollywood glamour and 50’s charm that was reminiscent of The ESTATE.”
While all the styling range in ELEVEN Australia is lightweight and high performing, the key products of choice on The ESTATE location shoot were DRY FINISH WAX SPRAY and DRY FINISH TEXTURE SPRAY to ensure the hair remained lived-in, textured and healthy.
When the looks called for more glamour, Joey’s product of choice was GIVE HOLD FLEXIBLE HAIRSPRAY. The perfect on-set product that allows you to build up a strong hold in the hair with each spray, but then can be effortlessly brushed out to create a new look Cue ELEVEN Australia’s STYLING BRUSH, the ultimate everyday hairbrush and smoothing tool, made from a combination of cruelty-free natural bristles and quality nylon.
While hair styling is often the hero on ELEVEN Australia shoots, showcasing the perfect blonde with ELEVEN Australia Colour was The ESTATE campaign standout.
“Working on a blonde model for this campaign really allowed me to highlight how incredible our blonde portfolio is. The results are clean, and the hair feels so shiny and healthy. As a bonus we got to use the new KEEP MY COLOUR BLONDE TONING SPRAY on set. I love the versatility of this product, use it to tone the hair globally, or target tone a specific area. Formulated with a thermal protection and high performing ingredients, such as Argan & Marula Oil, it’s my go-to product for blondes to keep their hair feeling hydrated and healthy!” says ELEVEN Australia Colour Brand Ambassador & Australian Colourist of the Year Rachel Vitullo.
While most of The ESTATE shoot features the beautiful Australian natural light, campaign photographer and ELEVEN Australia Co-Creative Director, Andrew O’Toole ,was also able to capture beautiful golden light that we offset by the mansion’s interior of bronze coloured plaster ceilings and decorative cornices.
“I love playing with light, making colours richer to create a mood, and The ESTATE allowed me to explore this in spades.” says Andrew.
HAIR JOEY SCANDIZZO
COLOUR RACHEL VITULLO USING ELEVEN AUSTRALIA COLOUR
PHOTOGRAPHY ANDREW O’TOOLE
MUA KYLIE O’TOOLE
MODEL ANNELISE DEMMLER
MODEL SAM COLLINS
STYLIST IRENE TSOLAKAS
PRODUCER ROB GATTUSO
DESIGNER GIOVINA TARASIUK
CAMPAIGN ASSISTANT GEORGIA BATEMAN
Well we believe you & your clients really should, read on and we’ll let you know some of the reasons why?
Asking clients if they double shampoo can help you as a hairdressers to grow your retail sales for a few reasons:
Incorporating double shampooing into your hair care routine can unveil the full potential of your hair and scalp health. Remember, the key is to choose the right type of shampoo that suits your hair type and condition to avoid dryness or damage.
To find out more about how Wonderful Brands can help you grow your salon retail with simple strategies and easy to understand product ranges like ELEVEN Australia speak to your Wonderful Account Manager now.
Now in its 25th year, Pantone Color of the Year introduces a new tone each year that is a trend forecast. Pantone Executive Director said “It is a Cosy Peach hue softly nestled between pink and orange, Peach Fuzz brings belonging, inspires recalibration, and an opportunity for nurturing,”
In seeking a hue that echoes our innate yearning for closeness and connection, we chose a colour radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.
– Leatrice Eiseman – Executive Director, Pantone Color Institute™
The trend for warmer tones is set to continue, our clients are getting braver and looking to experiment. We talked to our Wonderful Brands Education team and asked them for advice on how you could get inspiration from the Peach Fuzz Pantone Of The Year.
The Pantone Colour of the Year is a fantastic tool to encourage creativity. It’s a great idea to take a look outside of our hair industry sometimes, to gather inspiration and to be aware of what will be all around us in 2024. Stylists can adapt this shade to suit their client’s needs quite easily. I encourage swatching to really understand how to tweak the shade. Adding a clear to your ELEVEN Australia Liquid Demi Permanent mix can help soften the shade’s intensity for those more subtle clients. Playing around with the depth can also have a huge impact.
It’s all about placement. Adding dimensional lights or colour blocks. Or will you go for the impact of full head colour?
Peach fuzz works well as a temporary colour or going for a longer-lasting look. Discussing client commitment is key to deciding how you’ll add in this trend. Along with managing maintenance expectations. I think peach fuzz can complimentary to many skin tones. Place between orange and pink, try tipping to the more yellow, pink or orange side to suit your client’s complexion.
I’ll be adding copper tones to my level 10s and high lifts or offer diluted colour masks for those trying it out. Aftercare is essential. As well as protection from heat I’d advise a colour mask to keep the tones looking fresh. Yellow Professional Colour Refresh Mask in Shade .4 works beautifully for a peach shade when diluted with the colour care mask.
I would pre-formulate a range of bespoke peach formulas on different bases and promote these unique-to-your-salon formulas to your clients. Most colourists already include toning within their blonding services, so there’s no need to add on any extra time to your packages either.
As with any pastel shade, the longevity is short. You could combat this by formulating slightly darker to start with and extend the life of the peach tone. Minimal heat styling, UV protection and colour-prolonging products are all paramount too in helping your client’s new peach tone last as long as possible. The maintenance necessary should be outlined at the earliest consultation too.
This is a great opportunity to boost retail sales too. Colour, heat and UV-protecting products will all extend the life of a new peach tone. Adding a peach-toned direct dye to a salon retail conditioner is a great revenue booster for the salon and a time saver for clients too.
Peach Fuzz gives me inspiration and allows me to dive deep into the colours within the shade to create my own blend of copper tones and think outside the box.
Maintenance is key when working with coppers however correct product and oxydent choice will help when it comes to maintenance as working with coppers are complex you need to build the fundamentals. Home care maintenance is always a part of my client journey so products such as customised coloured shampoos and masks such as Yellow Professional Colour Care Masks are a game-changer, they will give longevity to your shades and give your clients the confidence to try something new and be able to make it last.
Who can wear this tone?
Katie Groves said “This beautiful shade is a winner for all complexions, due to its soft flattering hue. Your client may need to pop by for a top up to keep it looking fresh, which a fantastic chance to add a little treatment to their service. Remember, healthy hair will maintain their colour for longer!”
It’s key to assess your client’s skin tone and eye colour. However, this shade would work on most guests but would really suit pale pink skin tones on a lighter softer level or even richer tones, for more warmer skin tones you will have to adapt the shade by adding more violet or richer orange. This is why this tone is so versatile and could be adapted to match any skin tones.
Zoe Rees from Bliss Hair Therapy shares her 4 ways to add Peach in to your services
Bespoke toners for balayage clients
The Visionaries Behind ELEVEN Australia: A Creative Force Reshaping Haircare Education
Meet the extraordinary minds steering the ship at ELEVEN Australia – the Co-Creative Directors, the fashion industry maven, the Most Wanted Expert Educator, and the seasoned Brand Artist. Together, they are reshaping the landscape of hair and body care with a commitment to simplicity and effectiveness.
At the helm are the renowned Co-Creative Directors, Joey Scandizzo and Andrew O’Toole, whose illustrious careers as a celebrity hairstylist and award-winning photographer, respectively, have left an indelible mark on the industry. Recognizing a need for a new, innovative approach, they embarked on the journey to create a range that’s not just self-explanatory but also injects a dose of freshness and fun into your daily routine – thus, ELEVEN Australia was born.
Melvin Royce Lane, with his roots deeply embedded in the fashion industry, brings a modern and fresh perspective to education. Having directed hair for major fashion events, including Australia’s Next Top Model and prestigious fashion weeks, Melvin’s cultural inspirations shine through in his work, delivering the latest hair trends for the brand.
New to the ELEVEN Australia family is Conor Doyle, the Most Wanted Expert Educator, whose unique approach to education and content creation is set to captivate audiences at upcoming events and shows. Follow his captivating journey on Instagram, where his distinct style comes to life.
Adding a vibrant splash of color to the mix is Paul Dennison, the newly appointed ELEVEN Australia Brand Artist. With an impressive background in color expertise and a wealth of experience on stage and behind the scenes, Paul is set to elevate the brand’s education to new heights.
Last but certainly not least, Katie Groves, with over 14 years of salon and education experience, is a guiding force for stylists looking to grow in confidence. As an educator for ELEVEN Australia in the UK, she seamlessly blends real salon experience with brand knowledge to provide expert guidance and advice for stylists and salons at every level.
Together, these visionaries are not just reshaping haircare education; they are redefining the way we approach beauty and self-care. Join the ELEVEN Australia journey as they continue to simplify and elevate your hair and body care routine, one innovative product at a time.
2024 is going to be an exciting year for ELEVEN Australia COLOUR! We are introducing a new Master Certification, the certification will allow colourists to gain a deeper understanding of ELEVEN Australia COLOUR as well as up-skilling their colour knowledge with an ELEVEN Australia twist.
Wonderful Brands Education Director Jo Robertson and ELEVEN Australia Educator Katie Groves travelled to Copenhagen for 4 days in November to gain their Bronze and Silver Master Certification and to learn the program to bring back to the UK ready to teach in 2024. The program is split into Bronze, Silver and Gold and allows you as a stylist to think differently about colour, how to formulate as well as placements.
Our Educators were Lindsay Perez-Soloman, Global Education Director of ELEVEN Australia and Melvin Royce Lane, Head of Education ELEVEN Australia.
Jo Robertson said “We were very excited to for the training, it’s always good to spend time in the Copenhagen academy with the European team but this time it felt very special to be the first people to gain the Master Certification. It was 4 days of intense learning which I loved and can’t wait to share this with everyone in the UK. My favourite part was Hair Science Day, I love understanding colour and why it behaves the way it does.”
The Master Colourists Program is split into 3 sections, named after famous places in Australia.
Bondi Bronze – Bondi is an upbeat city with a vibrant culture and fast-paced
Bryon Silver – Bryon is where our last campaign Far North was shot, it has stunning beaches, lush rain forests with a chilled vibe
Uluru Gold – The famous red rock (Ayres Rock) and where our Alice Springs campaign was shot. It’s a sacred spiritual site and parts of it can be accessed if you are invited by the indigenous people
We asked Jo to share her trip to the ELEVEN Australia Acamdey with us
After recapping our fundamentals and discussing lightening hair in depth we moved on to fun hands-on part where we spent time formulating and discussing tonal characters of the range to allow us to get perfect results, it was great to be able to listen and problem-solve with other colourists.
We squeezed another day session into day 1 and also worked on ELEVEN Australia Signature Colour, this taught us to think like a colourist and not a hairdresser! We covered the signature looks with Permanent, Liquid Demi-Permanent and Lighteners. Don’t worry we won’t be squeezing an extra day in when we teach, we will get to spend a day on each module.
I personally took away so much from the class, I’ve always been a big believer that consultation is key but without spoiling the class details, this day made me rethink and access the client’s needs and colour suitability in a different way. I had some big light bulb moments!
For the hands-on part of the session, we took our learning from the morning and looked in detail of placement of colour.
Love or hate them, colour corrections are a huge part of our jobs, especially as clients want to experiment with their hair and even throw in a box dye now and then just to test our knowledge and patience!
Katie and I were really looking forward to this class, it is something we get asked for a lot in the UK. The class was broken down into salon-friendly, realistic time options to correct a colour. Looking at the possibilities, too dark, too warm etc. We also looked at removal of colour and adding colour.
We then put all of our learning into practice by creating one seamless colour on a head that was a combination of 4 colours. We both loved this class, it really gets your brain working and we loved debating tones.
Hair Science – After an early night we felt ready to tackle the hair science. Understanding the “Why” is so important to be able to tackle the “How”. We discussed hair, its composition and how new technology enhances our colour services before moving on to natural colour pigments and artificial colour.
All of our learning was combined with our final colour model and having gained the knowledge and tools over the Master Certification it allowed us to create the most stunning seamless blonde, which probably would have been a bit of a nightmare if we had not had the certification under our belts.
After 4 days of intense learning, we completed our Bondi Bronze and Byron Silver Master Certification. We will be back in June for part 2, Uluru Gold which combines all of our learning and focuses on creativity and an ELEVEN Australia shoot.
We can’t wait to share this with you and take you to Bondi, Bryon and Urulu with us!
Discover all the back issues of our company magazine full of education, inspiration and ideas to get you excited and help you grow your hair business. Simply click on each picture below to view the digital copy and look out for new print editions in your Wonderful Brands orders.
ON NATURE’S SIDE is a revolutionary product that’s 100% biodegradable!
Running a successful salon goes beyond hairstyling and customer service. Maintaining a clean and hygienic environment is paramount, but the products you choose can have a significant impact on both your clients and the planet. Enter “On Nature’s Side” – a revolutionary product that’s 100% biodegradable, effective, and non-toxic, making it a game-changer for salon cleaning.
On Nature’s Side is not your average salon cleaning product. It’s a highly effective biocide formulated from natural ingredients, and it packs a punch when it comes to eliminating microorganisms. With a success rate of 99.995% against various known pathogens, including influenzas, e-coli, c-difficile, MRSA, and norovirus, you can trust that your salon will be a safe space for clients and staff alike.
One of the key advantages of On Nature’s Side is its gentleness on the skin. You can confidently use it on all salon tools, combs, scissors, surfaces, floors, and seating without worrying about adverse effects or harsh chemicals harming your clients or staff. Unlike traditional salon cleaning products, On Nature’s Side is completely non-toxic and free from harmful ingredients like alcohol, parabens, and dyes. This makes it not only safer for people but also environmentally responsible.
Traditional cleaning products can pose a threat to aquatic life when they are disposed of, but On Nature’s Side takes a different path. It’s a biodegradable product that’s gentle on the environment, ensuring that your commitment to sustainability extends beyond your salon’s doors. This revolutionary solution is also a deodorizer, leaving your salon smelling fresh and clean.
The product has received recognition and approval from the EU as non-hazardous, even in aerosol form.
Natural solutions are often just as effective as chemical-based ones, and On Nature’s Side is a prime example. You can achieve the high level of cleanliness and hygiene your salon demands without compromising on your health or the planet’s health. It’s a win-win scenario.
As a salon owner or manager, choosing the right cleaning products is not just about maintaining a clean and hygienic environment; it’s also about making choices that align with your commitment to sustainability and a healthier planet. On Nature’s Side offers the perfect solution, effectively eliminating pathogens while being gentle on both people and the environment. Make the change to this revolutionary hair salon cleaning product and join the movement towards a cleaner, safer, and more sustainable future for your salon and the Earth.