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We ask our ELEVEN Australia stylists for their top hair tips to beat the frizz in the heatwave!
Jo Dyer, Eleven Australia Stylist and Owner of YOKE PLYMOUTH
Use a leave in conditioner
Using Shampoo and conditioner goes without saying but make sure you use a good leave-in conditioner to your hair care regime, we love ELEVEN Australia Miracle Hair Treatment which has 11 benefits, it will give your hair extra hydration protection, prevent split ends, strengthen, moisturises and contains UVA and UVB filters all in one.
Wear a hat
Just as the sun damages our skin it also causes all sorts of problems for our hair. Not only can the sun cause breakage, split ends and colour fade but it can damage the hairs internal structure too.
If you know you’re going to be in the sun for long periods cover up with a hat and this should be non-negotiable if you colour your hair as the sun will bleach your strands creating a brassy look in a very short amount of time.
Self-care in the sun.
If you know you’re going to be heading outside to relax then make the most of your time.
Shampoo your hair as usual and towel dry it before liberally applying a treatment mask our go-to is the ELEVEN Australia Miracle Hair Mask, comb through, then tie your hair out of the way for the day. This way when you’re ready to rinse at the end of the day your hair will be soft and hydrated beautifully. This will also create a layer of protection from the sun during the day.
Avoid additional heat
The sun is doing enough damage so now is the time to skip the heated appliances. Try leaving your hair to dry naturally and avoid tongs and straighteners when you have prolonged sunshine, they will just cause more damage and dehydration to your hair. This is a perfect time to experiment with cute accessories like claw clips and scrunchies or try using a conditioning smoothing balm, the ELEVEN Australia Frizz Control Shaping Cream has anti-humectant properties and will fight the frizz or amp up the natural texture by using the ELEVEN Australia Sea Salt Texture Spray to help your hairs natural texture look amazing. If you just can’t handle not styling your hair try to skip one step… I.e leave your hair to dry naturally then use straighteners or blowdry with a brush and avoid the straighteners.
Wash your hair properly
If you spend the day in the sea or a pool it’s important you make sure any salt and chlorine is out of your hair as it can continue to cause damage. Rinse your hair thoroughly in warm (not hot!) water then shampoo once Deep Clean Balancing Shampoo shampooing for a second time with a hydrating shampoo, we are obsessed with the new Miracle Hair Treatment Shampoo and Conditioner, it contains hyaluronic acid which hydrates the hair and also has anti humectant properties. It’s important to make sure you squeeze out as much water as possible before applying your conditioner, if the hair is soaking it will just run straight off the hair. If you can gently squeeze extra moisture off with a towel before you apply you’re giving your conditioner more of a chance to do its job.
Jo Robertson ELEVEN Australia Education Director
All hair beauty regimes should start with the ELEVEN Australia Miracle Hair Spray hair Treatment, we may be at the end of the summer season but we should still be thinking about Sun Protection for our hair, don’t be fooled by thinking the UV rays won’t be as intense as late-summer. Your hair colour and condition is still at risk. Just as you do for your skin, protect your hair with Miracle Spray Hair Treatment, it has 11 benefits and will help to protect your expensive brunette or buttery blonde. Apply religiously every time you wash your hair and make sure you cover your hair if you are in the sun for long periods.
Beat the frizz!
Too hot to blow-dry your hair? Explore your natural texture.
Moisture is your friend in the heat, your hair will be on the lookout for moisture during the day and will look frizzy without adding moisture into the hair. The best way to beat the frizz is to use products that are hydration, the new ELEVEN Australia Miracle Hair Treatment Shampoo and Conditioner contains hyaluronic aid which is like giving your hair a glass of water, which is very much needed in this heatwave. It also helps to boost curls and has heat protection added in. To enhance your natural texture apply Keep My Curl Defining Cream generously onto the hair and then using a t-shirt towel squeeze the product into the hair, this will allow the hair to take on the right amount of moisture and not just to the surface of the hair. Try letting your texture air dry or if you are in a rush use a diffuser but remember not to touch the curls while they are drying, it will make them frizzy.
Hydration is Key, if your hair is feeling a little dry, treat it to an intense moisture mask. The ELEVEN Australia Miracle Hair Mask is great for thirsty hair, it will strengthen the hair whilst hydrating. The key to these masks is leaving them on for the right amount of time, if it says 15 minutes don’t cut corners and rinse after 3 minutes. They need time to penetrate into the hair and to do it’s job. Relax, wrap your hair up and enjoy the pamper. Your hair will thank you!
We spoke to Lucas from Head & Jones in Bognor about his journey from where his career all began as a salon stylist, to where he is now, running a gorgeous salon with his best friend in sunny Bognor Regis.
How did you end up as a salon owner?
So both Frankie and I were working together in another salon, employed full time, where there was no room for progression, so it was very much just a job. By opening our own salon it gave us the creative freedom we needed and the ability to offer a space for like minded hairstylists that also wanted a career path and not just a job.
What do you love about your job?
Definitely the social side of the salon is a top for me. Looking after my guests and creating their best hair moment. But I also love the marketing and visual side of the salon. Creating email marketing, social media posts, keeping our website up to date, window dressing, product placements. I also look at ways to engage with clients when they are not in the salon via digital.
What are the biggest challenges?
My biggest challenge was trying to work on my business whilst working in my business. So now I have time away from the salon floor to work on the business to ensure its future success. When you have a team you need to have procedures and policy’s in place from day one. If you are looking after anyone more than just yourself. This eliminates and major business challenges as all of the team get important time with myself and Frankie off the salon floor regularly to ensure we are all aligned as a team. I know what my team need and my team know what the business needs. We are all informed and great communication reduces the risk of challenges in the salon.
Why is salon retail important at H&J?
Because we act on fact and not emotion. We look at the figures and our guests that buy retail from us are more loyal to us as a salon. Our retail shelves’s are invisible stylists and help with boosting cash flow within our business that we can use to reinvest in things like training for our team, team incentive and treats and ultimately pay the rent ! Our stylists in the salon see great loyalty from their guests that take home their recommendations as well as reap the reward of non capped commissions. By working with specific chosen brands like eleven Australia it helps attract our perfect client market who are drawn to the same things that we like at Head & Jones hair. Cruelty free, mostly vegan and more importantly young at heart. Our retail offerings align with our beliefs as salon owners and empower us to be able to empower our guests to have the right products and tools at home to maintain their looks.
What are your top tips for salon retailing?
First of all you have to have the stock to sell. “Selling out” is not something to be proud of unless it’s a limited edition or gift sets etc. An out of stock could lead to a walk out. You need to know what your hero products are and always make sure you have ample stock of them. Keeping your retail area looking fresh, move stuff around. If you’re not creative like that – let your team have a go. Use promotions from your distributors to introduce new products to your guests. Everyone likes getting more for their money. Also make sure your staff are educated on the brand – get them excited about it, get them loving the products too and then it’s no longer a sales pitch. They will be passing that education on to their guests and it will show through their passion for the products.
What is your favourite ELEVEN Australia product?
Deep clean clarifying shampoo – I love how it is a daily clarifying shampoo and it doesn’t leave the hair feeling dry or stripped. The orange oil that helps the clarify smells absolutely gorgeous and the lavender oil that helps soothes the scalp gives you a spa like experience in the shower.
What hair trends do I see for second half 2023?
I think we will see shorter hairstyles coming back. As we’ve seen recently layers and shaping are back which I am here for. Who doesn’t love a bouncy blow dry. It’s so lovely to done with the long one length hairstyles and see more movement. With that being said later on I feel the shorter hair cuts will be very precise and sleek.
What piece of advice would you now give to yourself when you started?
I can’t answer that, the salon has evolved and grown as we’ve gone along. We started just the two of us and we’ve evolved and grown as we’ve gone along. I guess all I can say is I hope for it to continue being successful and for us to be open to growing and evolving as we go!
What’s the best advice you’ve ever been given?
Not to compare ourselves to others as everyone has their own path. Concentrate on what we’re doing and do it to the best of our ability.
What other support or tools would help you grow even more?
More incentive support from the brand, we do well with eleven but I personal feel it could be more with more incentive support for our team.
How do you measure your success?
I see my measurement of success when I have a high payroll month. I am paying out lots of commissions to my team members which celebrates achievements from the previous month sales and performance. We have salon averages that team work to for rebooking, take home sales and conversion to colour and having easy access to these numbers helps drive and motivate the team to win.
If you were opening a salon now, what would you do differently?
That’s a tough one, I can’t say I would have done anything differently because we did at the time was right for that time. We started just the two of us and with different brands. Since we have evolved over time and made sure that hopefully we have moved with the times. So much has changed about us in the 5 years we’ve been here and I’m sure it will be different in another 5 years.
In Conversation with Charlotte Evans – Ginger Salon, Bromsgrove. Talking about cost of living, gaining new clients and the environment.
Rather than reducing your prices or offering discounts, how can you entice clients to spend on colour during the cost-of-living crisis?
Education Education Education!
Our guests need to know why they should be coming in for regular colour top-ups, and it’s our job as their stylist to pass our professional knowledge on!
Recently we posted an educational Instagram post called ‘The cycle of a Balayage’ Where we covered the maintenance and the cost our guests can expect over the course of a year. This was our most successful educational post and we became inundated with guest queries and bookings for Balayage!
What is your opinion on offering discounts on colour services?
I understand why our industry do it, for years we have been undervalued by society.
I am sure many of us remember the sheer disrespect from school careers advisers “You aren’t very academic, have you considered Hair and Beauty?”…. Rude.
This leads us to undervalue ourselves and very often price our services with emotion “I feel bad charging that” “My clients cant afford that” or worse, we base our prices on competitors, without knowing their overheads.
My salon is the most expensive in the area, and yes I know some people cannot afford us, and Tha’ts ok. This makes room for our ‘Fans’ who are fiercely loyal.
Adding value to a guests service is extremely important, Knowing your Customer journey inside -out, having great quality coffee, an easy, transparent booking system and epic customer service all sets you apart from the competition.
So very often a guests decision to sit in your chair, isn’t based on price.
That being said, we understand the current climate has been difficult for most. Unless you are Jeff Bezos!
We have a few budget friendly options, such as a reduced rate for on the day walk-ins to fill white space. Model nights and a tiered pricing structure so that guests have a degree of control over their spend.
I personally feel If guests see their regular service constantly on offer they will begrudge paying full price.
Are there any alternative colour services that you have been offering as a result of the cost-of-living crisis?
Yes, we recently started offering express colour services to our Guests. This includes ‘Express Roots’ this covers the parting only, and a blast dry with an assistant. This is available to regular Guests and can only be booked by the stylist if suitable. This is great for emergency grey coverage for a job interview that has caught you off guard! Another popular service is
‘Face frame’ This is great for those guests who want their blonde Poppin!
Do you break down the cost of your colour services for your clients? Why/ why not? What could be the benefits or negatives of this?
We don’t break down the colour services, as sometimes we feel this limits us in the long run. As creatives I believe we should have a certain amount of both control and freedom. Recently I separated the price of a toner and now very often guests ask not to have one.
I do feel that having extras is super important though. Adding a treatment to a guests service, or upselling from a Blow-Dry to a Cut and Finish can add thousands to your profit margin per year!
Do you have any advice on how to advertise and market your colour services?
Get Creative!
To stand out from the crowd you need to discover your USP (Unique selling point). Ask yourself why your guests come to you, and if you don’t know ask them! How do you make them feel? why are you different? Once you have this information, you have your avatar. Give her a name, a job, hobbies and interests.
This is where you should concentrate most of your efforts. If your avatar is a Mum, team up with a Mum group on Facebook. If your avatar is a student, get yourself the local university and collaborate on an Event!
Tag your colour house and demo your products. Eleven is a colourists dream, they support everyone, not just stylists with a big following!
How would you approach a conversation regarding colour with clients who are worried about damaging their hair?
Like all colour services, it should start with a Thorough consultation.
Here we dive into the nitty gritty of the hair history, guests desires and above else managing expectations.
Using concise and simple terminology can you get the very best out of your guest.
Strand tests are a Must, this avoids any nasty surprises on the day!
We switched to Eleven Australia last year and clients rave about the shine, condition and longevity of their colour.
Eleven bleach lifts clean whilst keeping the integrity of the hair in tact.
My summer tip for Guests is to massage MIRACLE HAIR TREATMENT through the ends of their hair whilst on the beach for that ultimate summer protection!!
What about clients who are worried about the environment?
I feel that we all have our part to play in saving the environment. Small changes make a huge difference. Whether that be eating less meat, or buying your clothes from Vinted. (My own personal pledge this year) .
Eleven Australia has a huge part to play in our mission. All packaging is recyclable and made from Recycled materials. They even have plastic free shampoo and conditioner bars! Their ingredients are naturally derived, vegan an cruelty free….. What’s not to Love?
Check out the story in Hairdresser’s Journal!
Emily in Paris is growing up and heading into season 4. We have seen that Lily Collins is moving away from the girlish waves and becoming braver with her haircuts, first there was the chic French Fringe and now we have spotted a new addition the “French Step”.
This versatile trend has been around since 2021 and has been going through a few transitions, we first saw it as “The Hime” or “Princess Cut” and in 2021 it became an iconic look racking up 60 million views on TikTok. The haircut was named after noblewomen back in the Herian period in Japanese history, 794 to 1185. The hair cut was given to young women as a celebration of coming of age in a ceremony called Binsogi . It is a combination of two haircuts, longer at the back and shorter sharp lines at the front. The haircut gathered pace after lockdown and throughout history you are able to see that after key moments in history new haircuts are born. This one in particular was a rebellion haircut with people taking back power of their identity, showing their strength and resilience through a haircut.
We are loving the “French Step” on Lily Collins, it has added so much interest to her hair and given so many options when styling. We particularly love how it takes a boring ponytail to a new level of chic. The haircut can be personalised to suit any face shape, it can help to accentuate cheekbones or worn longer to soften a square shaped face. This haircut is so much fun and love that it is bringing clients back into salons for interesting haircuts.
ELEVEN Australia have introduced 2 cutting classes in the Undertone Collection, the classes will allow you to confidently create versions of this upcoming trend. Co-Creative Director and Co-Founder of ELEVEN Australia Joey Scandizzo said “The beauty of subtlety and the power of restraint. Clean lines with purpose, small silhouettes and fresh understated tones bring to life the UNDERTONE Collection. This collection explores four modern haircuts with finished styling. Working with classic fade barbering techniques and a stepped out cool bob with a square fringe, understated disconnections, and texturising techniques. The looks are versatile, lived-in, and very wearable. While each look can be transformative, these cuts and styles can be adapted to suit the individual needs of any client”.
If you would like to learn more about hosting a class in your salon contact on education@wonderful-brands.com
Follow our ELEVEN Australia Pro account for all things education, inspiration, colour & more!
At Wonderful Brands we know that keeping fresh, current and up-to date with your clients is as important as ever in present day. Whether that’s knowing how to properly communicate with your clients online, knowing the right ways of finding your new dream clients, or even simply using and finding current trends. Because of this, we spoke to Social Media Coach Vivienne Johns, and asked her to share her top tips for growing your Instagram page are. Continue reading to get the full story…
There may be many reasons why you need to start an Instagram from Ground Zero. Maybe you got hacked and had to start all over again or moved to a new salon and felt like a new page knew you were on the cards or maybe you have never had an Instagram page before (insert shocked gasp here).
My name is Vivienne Johns and I am a social media coach for the hair and beauty industry. I have been helping hair and beauty professionals to grow their page, to get seen and get booked since 2019.
Salon Gold came to me and asked me to contribute towards their blog. When asked what they would like me to talk about, they replied “how to grow your page from scratch”.
So here goes….
These are my top tips to grow your Instagram page from Zero to Hero…
Start by optimising your bio
When starting a new page, I know the urge to just rush forward and start posting is strong.
Most people completely overlook their BIO, their name and their USERNAME, but these are vital parts of optimising your Instagram page to make you more easily found by your dream clients.
Instagram uses keywords. Just like SEO on your website to help its users find content that is relevant and interesting to them.
Use words that your clients would use when they are searching for you.
For example, we as hairdressers, may say “lived in blonde” but your clients say “Balayage”. I mean they have only just learned how to say it, so let’s use the words that they use.
The name field underneath your profile picture is also searchable. If your name is already in your Instagram handle, you do not need to use it again in the NAME FIELD. Instead, describe what you do and where you are based.
For example, “Balayage Expert Cornwall”.
Understand who your dream client is
Before you post your first piece of content to your brand-new page, work out who your dream client is.
Understanding who your dream client is will help you to know what they want to see, learn, read, and hear on your Instagram page.
When you know exactly who your dream client is you will know their most asked questions, you will understand their pain-points and you will understand what it is they are looking for from their stylist.
Every time you post a piece of content, imagine that you were sitting with your dream client, you are showing them the picture or video that you are about to post.
Imagine what questions your dream client asks you about that picture or video. Answer these questions in the captions.
This will make your dream client feel seen and heard when they view your content in their news feed.
Use your page to educate your clients
The Instagram of 2022 is a very different place to how it used to be before the pandemic. Now people are looking for connections, they are looking for community.
Users of the platform are not satisfied with just looking at pretty pictures of hair anymore, your new audience wants to be educated, entertained, and included.
Think about how you can create content for your clients, think about what your clients are getting from it. Use your page to educate your clients about your products, your services and what makes you different from the salon down the road.
Ask questions that provoke conversation
Ask questions and include your followers in the conversation. Ask questions that provoke conversation.
This will help you to establish relationships with your followers and potential new clients.
Use Stories
Use Stories to show your life behind the scenes. Stories can help you humanise your page.
They only last for 24 hours, so don’t need to be as edited or curated as the rest of your content.
Use Reels
Reels will help you increase your audience more quickly.
Using trending audio will help you to gain more reach, but don’t forget to use local hashtags to index your content and tell the algorithm exactly who to show your Reels to.
Show up and talk on video
If the thought of talking to the camera fills you with dread, just know you are not alone.
No one likes the way the sound of their own voice. However, your clients don’t think the same.
Establish yourself as the expert
Talk about something you are super passionate about.
We all have that one thing that everybody else in the salon will come to us to ask about. For me, that was anything to do with curly hair.
Think about it, what is this thing that everybody asks you about? This is your area of expertise. Otherwise, known as your niche.
Niche down
Niching down into one area of expertise quickly establishes you as the expert in your field. It also makes posting to Instagram a lot easier.
Always talking about the same subject will create a strong and consistent message. Does it mean that you will never do any other type of hair? No, but you will see a lot more bookings for balayage come through for you.
With that said, you may be the best in the salon at clipper fades, but if you hate doing them, don’t make this your niche…. you will attract what you post.
Stay out of the news feed
Spending time scrolling through the news feed will not grow your page. Instead, head over to the hashtag page for your area.
You will find this in the magnifying glass at the bottom of the screen on your EXPLORE page as for your town, then scroll along the tabs at the top to TAGS. This is where you will find all the content that has used the hashtag from your town.
Spend time engaging with the content and creators you find on this page. This is where you will find your new dream clients.
So, there you have my top 10 tips on what to do if you are starting a page from scratch. But even if your page has been established for quite some time, these tips will help you too. For more social media tips and tricks from Viv head over to her website here – The Hairdressers Social Club
We have teamed up with Hayley Jepson – The Resilient Hairdresser to find out how you can stop yourself from Burning out in the hairdressing industry.
Hayley said “For hairdressers I feel burnout is always lurking, waiting for you to stop paying attention, so I think learning what self care you need and getting good with boundaries is something worth working on alongside your hair skills.”
Burnout is sadly common in our industry.
Here are 5 signs you are heading to burnout and 5 things you can do about it.
- Feeling resentful is a big one. Feeling resentful of your clients or maybe your friends who seem to have an easier time of it than you.
- Feeling joyless, nothing is fun anymore. Feeling very serious about everything, this is a big sign of overwhelm.
- Exhausted, there’s never enough sleep.
- Isolating yourself. This can be because you are exhausted but also so people don’t ask you for anything as you have nothing left to give.
- Not looking after yourself how you once did. So for example not going to the gym any more or making as much effort with your appearance as you usually do.
What can you do?
- Accept you are overwhelmed and on the way to burnout.
- Understand you can’t do more to get out of this, you must do less.
- Ask for help where you can to reduce responsibilities for a while.
- Identify what you feel resentful about and see if there are boundaries you can put in to change this situation.
- Make time for fun as it will fill your cup and help give you perspective on your work life.
It is possible to get out of burnout by making changes and prioritising your mental and physical health.
Sometimes you need to say no to someone to say yes to yourself.
If you would like to learn more or book some time with Hayley head over to our Wonderful Brands Education Book or to Home – The Resilient Hairdresser
We know that your stockroom cupboard can be a daunting place, but that doesn’t always have to be the case. We spoke to some of our Wonderful Brand Educators about this subject and asked them to share their top tips and tricks for keeping their stockroom cupboard organised, tidy and filled with everything they could need to tackle whatever hair challenge walks through the salon door.
Firstly, we asked Vicki from the Wonderful Hair Shop, in Waterloovile, what colours are being asked for at the moment.
“As the seasons change our clients love to change their hair colour. We have found this Winter season that coppers have made a huge come back! From bright vibrant oranges to soft copper rose blondes.
My favourite combo for my bright orange is ELEVEN Australia Permanent COLOUR in 8.44 / 8.CC orange intense with 40 vol/12%. The 40 vol makes the orange pop. My favourite combo for the Orange rose is the ELEVEN Australia Liquid Demi COLOUR 19mls 1ml 6.66 using 2% on the roots going in to 4% I found that using the 4% on the ends really helps with the longevity of the demi liquid colour.
And this is why I need a full stock room of ELEVEN Australia!
I love all the natural ingredients with in the permanent and liquid colour with the added bonus of them also being in the Colour Activators and Cream Developers. The ELEVEN Colour is a luxury colour range starting with the Porosity Equaliser Spray and ending with the Colour Lock Spray. To insure that we never run out of stock for loose last minute colour changes we stock at least 3 colours going up to 8 for our favourites, this way there is no stock room drama and we are able to give our guests the perfect colour for their hair. You never know what is going to walk through the door so every plenty of stock is a must!”
Next, we spoke to Emma Simmons, from Salon 54. Read on to see what she had to say about her stockroom cupboard.
“Salon colour work is much more complicated as clients expectations and knowledge has increased over the years. It’s so important to keep fully stocked, we have a system in place to ensure we don’t ever run out of any shade. Being a busy colour salon, you never know what might crop up, especially when carrying out colour corrections, and not carrying plenty of every shade not only makes the task more difficult but also looks very unprofessional to the client.”
Emma’s top tip – On top of the normal stock levels we carry, we also have an emergency box kept with one of every colour to make sure we are covered for any eventuality.
Lastly, we asked self-confessed colour geek, Charlotte Evans from Ginger, to share her colour tips.
“We see much more seasonal changes happening with clients wanting to add a little something different to most visits. We pride ourselves on being on top of trends and make sure all of our team are educated throughout the year allowing us to be confident to tackle any colour combo that could walk through our door. It’s all in the prep work from having a colour brand that you trust and allows you to create modern colours that your client’s notice the shine and condition to making sure the team are confident in what they do.”
We then asked Charlotte what makes her life easy. Continue reading to find out more.
“Eleven make it so much easier for the modern stylist, anything colour coded means I can work smarter and not harder,
while inhaling a packet of crisps and 10 cuppas for my dinner!”
Charlottes top tip – Make sure you have a well stock colour area, no one wants to run out of colour halfway through!
The new year always brings a wide variety of resolutions, fads and promises to the forefront. HOWEVER, one challenge we can all get behind is VEGANUARY! We know that many take on the Veganuary challenge during the month of January and here at Wonderful Brands, we are here to help…
Introducing the new Yellow Professional Liss vegan recipe for longer lasting, smooth hair! The brand new LISS formula is made with 100% plant-based ingredients, that as before guarantee the same incredible performance you already love. Making it the perfect addition to your hair care routine in 2023.
The NEW Secret…
KERAVEG! An innovative plant ingredient that is an excellent alternative to animal keratin with the same performance. Rich in soy and wheat amino acids, with antioxidant action, it protects against hair damage and helps repair the fibre. The ingredient of KeraVeg comes from both a natural and sustainable origin.
Amaranth Oil
Amaranth Oil is rich in moisturising elements, proteins, minerals and vitamin E. This natural oil not only deeply nourishes the hair but also envelops it in a thin, but robust barrier that hinders the penetration of humidity inside the stem, protecting it for a long time. The ingredient of Amaranth Oil, like the KeraVeg, also comes from both a natural and sustainable origin.
Liss Multi-Benefit
A leave-in serum with an incredible multi-action, 10 benefits in 1. It’s lightweight texture helps maintain and prolong smoothness, while protecting the hair from external thermal aggressions, such as heat from blow dryers and flat irons, and from humidity. Moreover, it has detangling action and guarantees a, anti-frizz and anti-static effect. Protects from UV rays, prevents split ends and helps seal the cuticles. Perfect to add a touch of brightness to the hair.
10-in-1 Serum
- Thermal protection
- Anti-frizz
- Anti-humidity
- Detangling action
- Protection from UV rays
- Discipline
- Prevent split ends
- Helps seal the cuticle
- Anti-static
- Provides shine
Liss Shampoo
Anti-frizz shampoo for perfectly smooth hair. The first gesture to have a perfectly smooth effect. It’s formula gently cleanses the hair and tames even the most rebellious hair. Makes the hair soft and silky.
Liss Conditioner
A valuable partner to tame frizzy and uncontrollable hair. It’s rich yet lightweight texture softens and polishes the surface of the hair without weighing it down. Suitable for daily use.
Liss Mask
A mask with a rich full bodied texture ideal for naturally straight o chemically straightened hair that looks dry or very dry. It’s formula helps maintain and prolong the smooth effect by polishing the hair and repairing the damaged areas of the cuticle. Hair looks tamed and silky, under control even in extreme humidity!
The SMART-X™ High Efficiency Dryer dries hair 75% faster*, using more air pressure and less heat for an overall healthier dry.
Its breakthrough SMART-X™ Technology automatically balances air and temperature 100x per second to ensure consistency for maximum efficiency. Plus, advanced smart features including 3 speed and 3 heat settings with auto-memorization allow you to personalize your styling experience. A self-cleaning function makes styling quick and easy, while prolonging the life of your dryer.
BIO IONIC Moisturizing Heat™ Technology hydrates hair from the inside out by emitting natural negative ions that allow water molecules to penetrate deep into strands. Hair is left softer, shinier and smoother.
*Compared to leading competitor
BIO IONIC SMART-X High Efficiently Dryer…
Dries hair 75% faster*
- 4 heat and 3 speed settings, 12 custom settings, with auto-memory for personalised styling
- Self-cleaning function, with auto-alert, to deter passage of dirt particles to motor and hair
- Weighs 0.34kg — lightweight and compact without any compromise to professional-quality performance.
- Exit air pressure more than 20% higher allows you to dry hair quickly and with less heat needed
- Compact barrel design allows for precision styling
- Cool shot button
- Proprietary mineral complex infused delivers moisturising heat to protect against damage
& breakage - Brushless EC Digital Micro Motor is more durable, with 10,000-hour motor life
- Breakthrough Smart-X technology auto measures heat and air flow 100x per second to prevent damaging heat spikes and make more energy efficient
*Compared to leading competitor
Check BIO ONIC out on our Instagram
What a weekend!
ELEVEN Australia has just spent the weekend at Salon International. If you did not manage to catch up with us a Salon International this weekend don’t fear we will share everything that you missed for this action-packed weekend.
This year ELEVEN Australia COLOUR was at the Hairdressers Journal Colour stage area for 3 days, sharing inspiration, colour formulas, techniques and our newly launched Permanent Colour.
Read more to discover who was on stage and learn about the beautiful colour work they produced.
Saturday
Kicking off the weekend on the Saturday were our amazing ELEVEN Australia Educators Josh Lee, Zoe Rees and Pam Cooney.
First up was Josh Lee, an ELEVEN Australia Educator from Cardiff sharing his foilage technique and creating a beautiful lived-in blonde using 9 Levels Lightener with 6% / 20 Vol and toned with 9VM / 9.35 + 2% activator.
Next up was Zoe Rees ELEVEN Australia Educator from Bliss Hair Therapy Birmingham who created the most beautiful blonde without using a lightener.
This soft, beige blonde was created using our NEW Ultra High Lift Blonde in the ELEVEN Australia Permanent range – 11.20 / 11.VA + 30 Vol / 9%. Zoe also added in some foils for depth using 7NG / 7.03 + 2% in the liquid Demi Permanent range. There was no root tap or toner used to create the look. Zoe added that sometimes as colourists we are far too quick to reach for the powder lighter, using the ELEVEN Australia Ultra High Lift blondes you can achieve the results and it is a really nice alternative to lift and tone.
The final ELEVEN Australia Educator of the day was Pam Cooney from Clay Salon in Birmingham, Pam stole the afternoon at the show with this breathtaking Copper using the ELEVEN Australia Permanent range. The kaleidoscope of copper seamlessly blended into beautiful pale butterscotch which revealed hidden copper gems as it moved.
Pam started the process by mapping out her colour placement by analysing the natural base and sectioning the hair to allow her to transition from one tone to another easily.
Global root application 6.4 / 6.C & 6% 20 Vol
Colour blocking in the nape of the neck, 6.4 / 6C + 6% /20 Vol
Ocipital Bone to below the crown 6.4 / 6C + Orange Concentrate + 6% / 20 vol
Crown 6.4 / 6C + Gold Concentrate + 6% / 20 Vol
Top of the head 7.44 / 7CC + Orange concentrate + 9% / 30 Vol
FaceFrame 8.56 / 8.MR + 9.34 / 9.GC + 12Vol / 40 Vol
Sunday
Traditionally THE day at salon International! We were ready with a fantastic line-up of Educators and Guest Artists. Joining us on the pod to share her wisdom with the visitors was Katie Groves, our first ELEVEN Australia educator and all-around colour guru.
Sharing their inspiration first was Douglas Reid from R&R Southport, who really does not need an introduction, Dougie has been educating for the brand for 1 year now and consistently shared his inspiration and colour formulas on social media. Dougie’s first model was a beautiful Aussie-inspired blonde using the Ultra High Lift Blondes. Dougie wanted to create a try lived-in blonde that looked like his model had his hair naturally lightened by the sun and salt water of Australia.
His Formula was 11.VA / 11.21 + 12% / 40Vol
Dougie’s second look was far from a lived-in Blonde, this look was inspired by the ELEVEN Australia cutting collection – Undertone which Dougie cut before the show. The hair was pre-lightened using 7 Levels of Lift global application + 6% / 20 Vol and Glossed using the Demi-Permanent Liquid colours 10 VA / 10. 21 & 9. AA / 9.11 + 4% / 13 Vol. Using a very careful and slightly nerve-racking tipping technique LIVE at salon international he tipped with 1.N / 1.0 + 3% / 10 Vol. This certainly was a crowd puller and had everyone holding their breath whilst is was being rinsed off!
Our first guest artist was Charlotte Roberts from Layered Collective on the Wirral. Charlotte shared an alternative to a balayage with a brunette, she shared that her model constantly struggles with the unwanted warmth when getting her hair coloured and that the Liquid Demi Permanent range was the perfect colour as she was able to control the undercoat using the 2% activator and using the newly launched 6MT & 6A to control the top and top and used the 4GM / 4.35 on the underneath sections to add the chocolate tones. Late on in the day, Charlotte created a second look using our 9 levels lightener + 6% / 20 Vol with her go-to face frame section technique.
We were super excited to have the amazing Emma Simmons on our pod as a guest artist the weekend. Emma is a BHA finalist for North-Eastern Hairdresser of the Year and brought 3 of her wigs from her collection to the show which were coloured with ELEVEN Australia permanent COLOUR, which was showcased on the Colour Pod and also on stage during her presentation.
Emma’s first model, Ethan was 11 VN + 12% and triangular sections of 11VA + 12% to create a natural blonde without using lightener.
Her second model Grace who also featured in Emma’s collection was a more technical colour placement
Foils – 20g 9VM + 1g 6RR & 8V and 8A equal parts. With a global application 1 part 5VV and 2 parts 5AA + 8 parts clear with 2%
Monday
This is an exciting day at Salon International as it welcomes thousands of students through the doors as well as salons and stylists. It is great to get the opportunity to inspire the future of our industry.
First up on the Colour pod was Ben Nott who wowed us with his perfect Foilage technique and tip out showing how to overcome the dreaded box dye situation.
He first added in a face-frame technique with a mixture of small and chunky weaves with 7 Levels of Lift powder lightener + 10 Vol / 3% with a freehand tip out and freehand balayage using the 6 Levels lay Powder lightener + a scoup of 9 Levels Powder Lightener to boost the lifting capabilities 3:1 + 12% / 40 Vol. Ben had all the visitors watching swooning over his beautiful placement and his perfectionism.
He later transformed the same model using the new ELEVEN Australia Permanent colour, he used around the hairline/face frame – Root 6.43 / 6.CG + 7.44 . 7.CC + 6% / 20 Vol and glosses the ends with 9.33 /9GG + 9.4 / 9.C + 4% / 13 Vol the rest of the hair – roots 6.43 + 7.44 and glossed with 7CC + 9CC + 4% / 13 Vol.
The incredibly talented Annabelle Arnold was in the hot seat next with her first model. Coming from a sizzling summer where bright blondes were the must-have colour of the season and now transitioning to a more muted blonde, Annabelle showed how to easily transform your bright blondes to a more Autumn palette without them feeling too dark.
First Annabelle applied a root colour using the Liquid demi Permanent range 2/3 7GM/ 7.35 + 1/3 6MT / 6.7 + 2%, then lowlighted with ½ 8GA / 8.31 + ½ 7. GM / 7.35 + 4%. Glossed with 2/3 10GA / 10.31 + 1/3 10G + 10GM / 10.35 +2%.
Mixing it up with her second model Annabelle wanted to show how to add colour to her model subtly. His natural base was a level 5 and did not want to look blonde, the desired result was to look like he had been surfing this summer and to add a natural sun-kissed effect. Annabelle applied scattered foils with a concentration at the front to create the sun-kissed effect and used 8.GR / 8.36 + 12% 40Vol.
Head over to our Insta to watch our Salon International Reels here…