ELEVEN Australia Collective Awards

This year saw the launch of the ELEVEN Australia UK COLLECTIVE AWARDS with awards up for grabs in over 5 categories. Many of our amazing ELEVEN Australia salons entered, and finalists were chosen and invited to the awards ceremony at Salon International. We asked our winners a few questions to discover what it takes to put an award-winning entry together.


JUDGED BY Wonderful Brands Joint Managing Director Andy Camping , our finalists were;

  • Atelier Hair Couture
  • Salon Ginger
  • Elysian
  • Michael John Hair Artworks
  • Josh Lee Hair
  • Roberts and Gray
  • Heir Salon

We learnt putting together the entry for The Eleven Salon Of The Year Award was an enlightening experience. It allowed us to reflect deeply on our journey and business practices. Here are some key lessons we learned:

The act of writing the entry was a positive exercise for the entire team, it allowed us to reflect on the positive aspects of the business and understand the potential for further success, this in itself added a boost in team morale and provided motivation and focus. We were given the opportunity to acknowledge the contributions of our team and recognise their efforts and achievements.

The process prompted us to take a step back and critically assess HEIR Salon strengths and weaknesses. In doing so we are able to identify what makes the salon unique, but also where we can make improvements. Identifying weaknesses, as well as strengths is the first step towards addressing them and improving business operations, systems and services.
The end to end experience has given us the opportunity to recognise and reward our team as well as continually improve our services and build a reputation for being a top quality high street salon.

My biggest tip for anyone thinking of entering awards is to show the impact of your incredible business. Even the smallest of salon businesses can make the biggest of impacts. Numbers, analytics and reports can paint a picture, but it’s the impact of your business which tells a story. The real ways in which your business has helped people and made a lasting impression. For us it’s about the impact we make in the lives of our customers and our team. Case studies and testimonials can speak louder than a graph showing business growth. Your business has made a difference, in some way, this is what makes you unique and worthy of an award win! So find a creative way to share this!

When we found out that HEIR Salon had won The Eleven Collective Salon Of The Year Award, We were overwhelmed with gratitude. It was a moment of validation for all the hard work and dedication our team put into HEIR salon. Winning this award has not only boosted their confidence but also motivated us to aim even higher in our business endeavours.

Colourist Of The Year

JUDGED BY Head of Education Melvin Royce Lane & Education Director Lindsay Perez-Solomon, our finalists were;

  • Douglas Reid – R&R
  • Pamela Cooney – Clay Hair Studio
  • Stacy James – Stacey James Presents Style
  • Jamie Boot – Salon B

What I learnt about myself entering the award was that It helped me learn that even tho I own a business now there is always room to make time to be creative! It helps keep ideas fresh and creates excitement in the salon you can’t beat!
My biggest tip is be true to yourself and put forward your own sense of style and what you see as forward-thinking.
Winning the award just makes you feel amazing! By being recognised just makes you feel that you are getting it right and makes you want to do it again!

Member Of The Year

JUDGED BY Wonderful Brands Education Director Jo Robertson, our finalists were;

  • Toni Roberts – Roberts and Gray
  • Zoë Rees – Biss Hair Therapy
  • Zoey Louise – Salon B
  • Jamie-Leigh Oliver – Micheal John Hair Artworks

What I learnt about myself when I won the award was that if I really put my mind to it and have more faith in myself I can do anything. I also learnt that I am good at my job and I should have much more confidence than I do have with showcasing my work and how I get to where I need to get.

I have never entered an award so the tips I would give is just do it, you’ve got nothing to loose, just make sure you put everything you have into it and the most important thing is you did your best. Entering is the most confident thing you could do.

How I felt when I won both my awards? I sobbed like a baby! I just cried (with happiness of course) I have never won anything before and I lack so much confidence within my job, I’m so used to always being knocked so I didn’t have high hopes but knowing that I won two awards I was and still am over the moon and I sing about them with pride! But I’m always trying to improve myself to always be better as a just in case. I couldn’t be more thankful to the eleven team for boosting my confidence so much!


JUDGED BY Co-Creative Director Andrew O’Toole & Co-Creative Director Joey Scandizzo our finalists were;

  • Douglas Reid – R&R
  • Jamie-Leigh Oliver – Michael John Hair Artworks
  • Hollie Herring – Hair at No.2
  • Eloise Taylor – YOKE The Salon


JUDGED BY Head Of Education Melvin Royce Lane and Jo Robertson Wonderful Brands Education Director, our finalists were;

  • Katie Guise – Ochre Hair Studio
  • Zoë Rees – Bliss Hair Therapy
  • Jamie Sean Boot -Salon B
  • Zoey Louise – Salon B
  • Joshua Lee Partridge – Josh Lee Hair

What I learned about myself by entering the awards is that I’m so busy in the salon that I rarely get the time to reflect. Compiling the entry made me realise how much we’ve developed in business since launching five years ago and actually made me feel quite proud of how far we’ve come!

If you have never entered an award before and if you feel you deserve to be recognised for a certain achievement/award- just go for it! Sitting down to draft the entry can feel a little daunting, especially as hairdressers are not used to being behind a laptop so if necessary seek support. A friend, family member or professional who has copywriting experience will be able to help you effectively convey why you deserve to win.

Another handy tip is to carefully consider the criteria for the specific award you are applying for and write down your key notes in bullet point format. This will help to ensure that the entry remains concise and relevant, which is critical in order for the judges to measure if you are the deserved winner.

When we heard our name being called as a winner we were over the moon. At Josh Lee Hair we are huge advocates of ELEVAN and have been using the products for several years now. To be recognised is an honour.


Introducing a new member of the ELEVEN Australia family, we are excited to welcome Paul Dennison as ELEVEN Australia Brand Artist.

With 27 industry years of experience, you could say Paul has learnt a thing or two about hair colour. Paul believes by sharing knowledge the hairdressing industry will grow and push forward, a belief he shared during four years as Project Leader for the British Fellowship Of Hairdressing Colour Project working with the industry’s brightest young and emerging talent. Paul has travelled extensively educating and has drawn from these experiences working in different cultures and environments to shape his colour knowledge.
Paul is no stranger to the stage and has presented to huge audiences as well as providing bespoke, intimate sessions, combine that with decades of photoshoots, including working with ELEVEN Australia Co- Creative Director and award winning photographer Andrew O’Toole.

Paul says

I am over the moon to start this new chapter of my career with ELEVEN Australia, it has been a brand I have been playing with for nearly a year and can’t wait to get started sharing formulas and my love of creative application patterns. My love of learning helps keep my work modern and fresh and I can’t wait to bring this to ELEVEN Australia.

Jo Robertson – ELEVEN Australia’s UK Education Director says

We are really excited about this partnership and can’t wait to see what the future holds. Paul is known for his colour expertise and simplified approach to education which fits perfectly with the brand’s approach. You will first get to see Paul at the Melbourne to Manchester event on 2nd October and then at Salon International mid-October.”


Paul will be appearing alongside ELEVEN Australia Brand Ambassador Conor Doyle in Manchester on October 2nd, click here for more details and tickets. You will also get to see ELEVEN Head Of Education Melvin Royce Lane, ELEVEN Australia Education Ambassador Conor Doyle & Jo Dyer ELEVEN Australia Guest Artist at this event being dubbed “1 day, 4 superstars”.

We ask our ELEVEN Australia stylists for their top hair tips to beat the frizz in the heatwave!

Jo Dyer, Eleven Australia Stylist and Owner of YOKE PLYMOUTH

Use a leave in conditioner
Using Shampoo and conditioner goes without saying but make sure you use a good leave-in conditioner to your hair care regime, we love ELEVEN Australia Miracle Hair Treatment which has 11 benefits, it will give your hair extra hydration protection, prevent split ends, strengthen, moisturises and contains UVA and UVB filters all in one.

Wear a hat
Just as the sun damages our skin it also causes all sorts of problems for our hair. Not only can the sun cause breakage, split ends and colour fade but it can damage the hairs internal structure too.
If you know you’re going to be in the sun for long periods cover up with a hat and this should be non-negotiable if you colour your hair as the sun will bleach your strands creating a brassy look in a very short amount of time.

Self-care in the sun.
If you know you’re going to be heading outside to relax then make the most of your time.
Shampoo your hair as usual and towel dry it before liberally applying a treatment mask our go-to is the ELEVEN Australia Miracle Hair Mask, comb through, then tie your hair out of the way for the day. This way when you’re ready to rinse at the end of the day your hair will be soft and hydrated beautifully. This will also create a layer of protection from the sun during the day.

Avoid additional heat
The sun is doing enough damage so now is the time to skip the heated appliances. Try leaving your hair to dry naturally and avoid tongs and straighteners when you have prolonged sunshine, they will just cause more damage and dehydration to your hair. This is a perfect time to experiment with cute accessories like claw clips and scrunchies or try using a conditioning smoothing balm, the ELEVEN Australia Frizz Control Shaping Cream has anti-humectant properties and will fight the frizz or amp up the natural texture by using the ELEVEN Australia Sea Salt Texture Spray to help your hairs natural texture look amazing. If you just can’t handle not styling your hair try to skip one step… I.e leave your hair to dry naturally then use straighteners or blowdry with a brush and avoid the straighteners.

Wash your hair properly
If you spend the day in the sea or a pool it’s important you make sure any salt and chlorine is out of your hair as it can continue to cause damage. Rinse your hair thoroughly in warm (not hot!) water then shampoo once Deep Clean Balancing Shampoo shampooing for a second time with a hydrating shampoo, we are obsessed with the new Miracle Hair Treatment Shampoo and Conditioner, it contains hyaluronic acid which hydrates the hair and also has anti humectant properties. It’s important to make sure you squeeze out as much water as possible before applying your conditioner, if the hair is soaking it will just run straight off the hair. If you can gently squeeze extra moisture off with a towel before you apply you’re giving your conditioner more of a chance to do its job.

Jo Robertson ELEVEN Australia Education Director

All hair beauty regimes should start with the ELEVEN Australia Miracle Hair Spray hair Treatment, we may be at the end of the summer season but we should still be thinking about Sun Protection for our hair, don’t be fooled by thinking the UV rays won’t be as intense as late-summer. Your hair colour and condition is still at risk. Just as you do for your skin, protect your hair with Miracle Spray Hair Treatment, it has 11 benefits and will help to protect your expensive brunette or buttery blonde. Apply religiously every time you wash your hair and make sure you cover your hair if you are in the sun for long periods.

Beat the frizz!
Too hot to blow-dry your hair? Explore your natural texture.
Moisture is your friend in the heat, your hair will be on the lookout for moisture during the day and will look frizzy without adding moisture into the hair. The best way to beat the frizz is to use products that are hydration, the new ELEVEN Australia Miracle Hair Treatment Shampoo and Conditioner contains hyaluronic aid which is like giving your hair a glass of water, which is very much needed in this heatwave. It also helps to boost curls and has heat protection added in. To enhance your natural texture apply Keep My Curl Defining Cream generously onto the hair and then using a t-shirt towel squeeze the product into the hair, this will allow the hair to take on the right amount of moisture and not just to the surface of the hair. Try letting your texture air dry or if you are in a rush use a diffuser but remember not to touch the curls while they are drying, it will make them frizzy.

Hydration is Key, if your hair is feeling a little dry, treat it to an intense moisture mask. The ELEVEN Australia Miracle Hair Mask is great for thirsty hair, it will strengthen the hair whilst hydrating. The key to these masks is leaving them on for the right amount of time, if it says 15 minutes don’t cut corners and rinse after 3 minutes. They need time to penetrate into the hair and to do it’s job. Relax, wrap your hair up and enjoy the pamper. Your hair will thank you!



Have you always dreamt of shooting your own collection but don’t know where to begin? Or are you looking to take your hair shoots to the “next level” and be the BEST? If so this is the seminar for you.

Andrew O’Toole ELEVEN Australia Co-Creative Director and world-renowned photographer is hosting his first Masterclass at Salon International on Monday 16th October 11.50 am

This is a fantastic opportunity to learn from ELEVEN Australia Co Creative Director, Andrew O’Toole, he has never hosted a class like this before! During this class you will find out what it takes to put a photoshoot together and with over 100 of his shoots finalising in both British & Australian hair awards there is no one better to learn from.

Andrew O’Toole – world renowned photographer – who has shot for the best of the best in the hair industry will be taking you behind the scenes for the first time, sharing his secrets that can take your next collection to a winning collection. Joining Andrew will be ELEVEN Australia Ambassador Melvin Royce Lane who will be styling live whilst Andrew shoots real-time. Andrew said:

I’m going to share with you the SECRET tips and tricks I’ve learnt from working with the world’s most awarded hairdressers for the last 25 years. I’ll share my insights that can accelerate the image creation process for any hairdresser – regardless of their skill level – and save thousands of pounds! WATCH me shoot LIVE to learn how simple techniques can create jaw dropping results.

Book now to avoid FOMO

With tickets just £49, you can’t afford to miss this one. Oh and use our code AOMASTERCLASS and you’ll get 50% off the masterclass price.

Who is Andrew O’Toole?

Internationally recognised photographer and Creative Director,
An internationally recognised photographer and creative director who shoots for some of the most prominent hairdressers & brands around the world. Having lived and worked in London, Milan and Portugal across his 20+ year career, and assisted renowned photographers such as Annie Leibovitz. Andrew has carved out a photographic niche that is conceptual, artistic and highly polished. Specialising in hair & beauty, his iconic style takes a radical approach to capturing imagery for clients.

Andrew’s accolades

  • Over 100 industry finalist awards in UK and Australia
  • Joey Scandizzo : Winner 2018 Australian Hairdresser of the Year
  • Jason Fassbender: Winner 2017 Australian Hairdresser of the Year
  • Frank Apostolopoulos : Winner 2016 Australian Hairdresser of the Year
  • Angelo Seminara : Winner 2016/2012 British Hairdresser of the Year
  • Mark Leeson: Winner 2014 British Hairdresser of the Year
  • Australian Photographer of the Year 2013
  • AIPP: Photographic Collection 2012
  • Shot winning collection for Australian Hairdresser of the Year for the last 15 consecutive years.


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