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The Mocha Mousse hair trend is inspired by Pantone’s 2025 Color of the Year, which is a rich, warm brown with a hint of taupe. This shade is designed to evoke feelings of comfort and natural beauty, making it a versatile and universally flattering choice for many people.
Mocha Mousse can be used in different hair colouring techniques, such as all-over colour, highlights, balayage, or ombré styles. It blends well with other palettes and serves as a great base layer for multidimensional looks.
We asked Jo Robertson Wonderful Brands Education Director and Paul Dennison ELEVEN Australia Brand Artists for their interpretation of the trend.
Jo Robertson – Wonderful Education Director says
What is the Mocha Mousse Trend?
The Mocha Mousse trend is a game-changer for the hair industry, offering a versatile colour option that suits a wide range of skin tones and hair types. This soft, neutral brunette can be customized to complement both warm and cool complexions. The key is to keep the tone subtle and sophisticated, reminiscent of an “old money” brunette. It spans from a cool espresso martini brunette to a sun-kissed caramel, ensuring there’s a shade for everyone.
Who is best suited to wear this trend?
One of the best aspects of the Mocha Mousse trend is its flexibility. You can apply it globally or use it over pre-lightened sections to add dimension. It works well as a quick refresh with a demi-permanent colour over an existing shade or as a colour melt using a permanent colour.
How can I learn more about the Mocha Mousse Trend?
YELLOW Professional are launching a new class to explore the many tones you will be able dive into the brunette shades that will be taking over salons in 2025.
In this class, you’ll discover how to deconstruct the latest Mocha trends and delve into the four key brunette tones. You’ll learn to use the colour wheel to formulate these shades, gaining the confidence to either neutralize or enhance existing tones. By the end of the class, you’ll apply your newfound knowledge to create the four trending tones on a quadrant head.
To book this class speak to your Wonderful Brands Account manager or view the education book here.
How can you market this trend?
To market this trend, create mood boards showcasing the various tones and share images with descriptive names for each shade. Naming the tones helps establish a unique identity for the look, making it easier for clients to request specific styles, like the “Espresso Martini Brunette.” Promote the trend on social media and through email marketing, including details on how to book the service.
Paul Dennison – ELEVEN Australia Brand Artist
What I love about the Mocha Mousse Pantone is its versatility for most clients. The tone is neutral, not overly warm, making it adaptable to various skin tones. It works particularly well with olive skin and brown eyes, blending into a smoky caramel with a neutral feel to create dimension, especially if there are lighter pieces in the hair.
Applying an ELEVEN Australia liquid demi-permanent colour over pre-lightened areas can add contrast and provide a simple seasonal change. Consider using a muted palette of soft golds at levels 7 or 8 for a subtle yet striking effect.