Introducing a new member of the ELEVEN Australia family, we are excited to welcome Paul Dennison as ELEVEN Australia Brand Artist.

With 27 industry years of experience, you could say Paul has learnt a thing or two about hair colour. Paul believes by sharing knowledge the hairdressing industry will grow and push forward, a belief he shared during four years as Project Leader for the British Fellowship Of Hairdressing Colour Project working with the industry’s brightest young and emerging talent. Paul has travelled extensively educating and has drawn from these experiences working in different cultures and environments to shape his colour knowledge.
Paul is no stranger to the stage and has presented to huge audiences as well as providing bespoke, intimate sessions, combine that with decades of photoshoots, including working with ELEVEN Australia Co- Creative Director and award winning photographer Andrew O’Toole.

Paul says

I am over the moon to start this new chapter of my career with ELEVEN Australia, it has been a brand I have been playing with for nearly a year and can’t wait to get started sharing formulas and my love of creative application patterns. My love of learning helps keep my work modern and fresh and I can’t wait to bring this to ELEVEN Australia.

Jo Robertson – ELEVEN Australia’s UK Education Director says

We are really excited about this partnership and can’t wait to see what the future holds. Paul is known for his colour expertise and simplified approach to education which fits perfectly with the brand’s approach. You will first get to see Paul at the Melbourne to Manchester event on 2nd October and then at Salon International mid-October.”


Paul will be appearing alongside ELEVEN Australia Brand Ambassador Conor Doyle in Manchester on October 2nd, click here for more details and tickets. You will also get to see ELEVEN Head Of Education Melvin Royce Lane, ELEVEN Australia Education Ambassador Conor Doyle & Jo Dyer ELEVEN Australia Guest Artist at this event being dubbed “1 day, 4 superstars”.

We ask our ELEVEN Australia stylists for their top hair tips to beat the frizz in the heatwave!

Jo Dyer, Eleven Australia Stylist and Owner of YOKE PLYMOUTH

Use a leave in conditioner
Using Shampoo and conditioner goes without saying but make sure you use a good leave-in conditioner to your hair care regime, we love ELEVEN Australia Miracle Hair Treatment which has 11 benefits, it will give your hair extra hydration protection, prevent split ends, strengthen, moisturises and contains UVA and UVB filters all in one.

Wear a hat
Just as the sun damages our skin it also causes all sorts of problems for our hair. Not only can the sun cause breakage, split ends and colour fade but it can damage the hairs internal structure too.
If you know you’re going to be in the sun for long periods cover up with a hat and this should be non-negotiable if you colour your hair as the sun will bleach your strands creating a brassy look in a very short amount of time.

Self-care in the sun.
If you know you’re going to be heading outside to relax then make the most of your time.
Shampoo your hair as usual and towel dry it before liberally applying a treatment mask our go-to is the ELEVEN Australia Miracle Hair Mask, comb through, then tie your hair out of the way for the day. This way when you’re ready to rinse at the end of the day your hair will be soft and hydrated beautifully. This will also create a layer of protection from the sun during the day.

Avoid additional heat
The sun is doing enough damage so now is the time to skip the heated appliances. Try leaving your hair to dry naturally and avoid tongs and straighteners when you have prolonged sunshine, they will just cause more damage and dehydration to your hair. This is a perfect time to experiment with cute accessories like claw clips and scrunchies or try using a conditioning smoothing balm, the ELEVEN Australia Frizz Control Shaping Cream has anti-humectant properties and will fight the frizz or amp up the natural texture by using the ELEVEN Australia Sea Salt Texture Spray to help your hairs natural texture look amazing. If you just can’t handle not styling your hair try to skip one step… I.e leave your hair to dry naturally then use straighteners or blowdry with a brush and avoid the straighteners.

Wash your hair properly
If you spend the day in the sea or a pool it’s important you make sure any salt and chlorine is out of your hair as it can continue to cause damage. Rinse your hair thoroughly in warm (not hot!) water then shampoo once Deep Clean Balancing Shampoo shampooing for a second time with a hydrating shampoo, we are obsessed with the new Miracle Hair Treatment Shampoo and Conditioner, it contains hyaluronic acid which hydrates the hair and also has anti humectant properties. It’s important to make sure you squeeze out as much water as possible before applying your conditioner, if the hair is soaking it will just run straight off the hair. If you can gently squeeze extra moisture off with a towel before you apply you’re giving your conditioner more of a chance to do its job.

Jo Robertson ELEVEN Australia Education Director

All hair beauty regimes should start with the ELEVEN Australia Miracle Hair Spray hair Treatment, we may be at the end of the summer season but we should still be thinking about Sun Protection for our hair, don’t be fooled by thinking the UV rays won’t be as intense as late-summer. Your hair colour and condition is still at risk. Just as you do for your skin, protect your hair with Miracle Spray Hair Treatment, it has 11 benefits and will help to protect your expensive brunette or buttery blonde. Apply religiously every time you wash your hair and make sure you cover your hair if you are in the sun for long periods.

Beat the frizz!
Too hot to blow-dry your hair? Explore your natural texture.
Moisture is your friend in the heat, your hair will be on the lookout for moisture during the day and will look frizzy without adding moisture into the hair. The best way to beat the frizz is to use products that are hydration, the new ELEVEN Australia Miracle Hair Treatment Shampoo and Conditioner contains hyaluronic aid which is like giving your hair a glass of water, which is very much needed in this heatwave. It also helps to boost curls and has heat protection added in. To enhance your natural texture apply Keep My Curl Defining Cream generously onto the hair and then using a t-shirt towel squeeze the product into the hair, this will allow the hair to take on the right amount of moisture and not just to the surface of the hair. Try letting your texture air dry or if you are in a rush use a diffuser but remember not to touch the curls while they are drying, it will make them frizzy.

Hydration is Key, if your hair is feeling a little dry, treat it to an intense moisture mask. The ELEVEN Australia Miracle Hair Mask is great for thirsty hair, it will strengthen the hair whilst hydrating. The key to these masks is leaving them on for the right amount of time, if it says 15 minutes don’t cut corners and rinse after 3 minutes. They need time to penetrate into the hair and to do it’s job. Relax, wrap your hair up and enjoy the pamper. Your hair will thank you!



Have you always dreamt of shooting your own collection but don’t know where to begin? Or are you looking to take your hair shoots to the “next level” and be the BEST? If so this is the seminar for you.

Andrew O’Toole ELEVEN Australia Co-Creative Director and world-renowned photographer is hosting his first Masterclass at Salon International on Monday 16th October 11.50 am

This is a fantastic opportunity to learn from ELEVEN Australia Co Creative Director, Andrew O’Toole, he has never hosted a class like this before! During this class you will find out what it takes to put a photoshoot together and with over 100 of his shoots finalising in both British & Australian hair awards there is no one better to learn from.

Andrew O’Toole – world renowned photographer – who has shot for the best of the best in the hair industry will be taking you behind the scenes for the first time, sharing his secrets that can take your next collection to a winning collection. Joining Andrew will be ELEVEN Australia Ambassador Melvin Royce Lane who will be styling live whilst Andrew shoots real-time. Andrew said:

I’m going to share with you the SECRET tips and tricks I’ve learnt from working with the world’s most awarded hairdressers for the last 25 years. I’ll share my insights that can accelerate the image creation process for any hairdresser – regardless of their skill level – and save thousands of pounds! WATCH me shoot LIVE to learn how simple techniques can create jaw dropping results.

Book now to avoid FOMO

With tickets just £49, you can’t afford to miss this one. Oh and use our code AOMASTERCLASS and you’ll get 50% off the masterclass price.

Who is Andrew O’Toole?

Internationally recognised photographer and Creative Director,
An internationally recognised photographer and creative director who shoots for some of the most prominent hairdressers & brands around the world. Having lived and worked in London, Milan and Portugal across his 20+ year career, and assisted renowned photographers such as Annie Leibovitz. Andrew has carved out a photographic niche that is conceptual, artistic and highly polished. Specialising in hair & beauty, his iconic style takes a radical approach to capturing imagery for clients.

Andrew’s accolades

  • Over 100 industry finalist awards in UK and Australia
  • Joey Scandizzo : Winner 2018 Australian Hairdresser of the Year
  • Jason Fassbender: Winner 2017 Australian Hairdresser of the Year
  • Frank Apostolopoulos : Winner 2016 Australian Hairdresser of the Year
  • Angelo Seminara : Winner 2016/2012 British Hairdresser of the Year
  • Mark Leeson: Winner 2014 British Hairdresser of the Year
  • Australian Photographer of the Year 2013
  • AIPP: Photographic Collection 2012
  • Shot winning collection for Australian Hairdresser of the Year for the last 15 consecutive years.


Brands we represent and distrubute

Let's Talk

We love to connect. If you think we could work together or just want to learn more about us, fill in the form and we’ll get back to you.