Do you double shampoo? Discover why you should…

Well we believe you & your clients really should, read on and we’ll let you know some of the reasons why?

We also think this question is a great way to grow your salon retail and encourage conversations about aftercare with your clients.

Asking clients if they double shampoo can help you as a hairdressers to grow your retail sales for a few reasons:

• It’s an Education Opportunity: opening up a conversation about hair care routines and the benefits of double shampooing, such as more thorough cleansing and product effectiveness. This dialogue educates the client on the importance of using the right products for their hair type and needs .
• Product Recommendation: After discussing hair care routines, you the hairdresser can recommend specific shampoos (and conditioner, treatment, styling & finishing products) tailored to the client’s hair concerns. This personalisation makes the recommendation more compelling for the client.
• Building Trust and Expertise: By offering valuable advice, you can establish yourself as an expert in hair care, which can lead to increased trust from your client. That level of trust can translate into clients being more open to purchasing recommended products, rebooking, adding new services like treatments and changing up their style. They also become raving fans and more likely to recommend friends to use you.
• Highlighting the Benefits of Professional Products: The discussion can also highlight the benefits of professional hair care products over supermarket brands, potentially encouraging clients to purchase higher-quality items from the salon .

Double shampooing is more than just a trend; it’s a method that promises to transform your hair care routine. OK, so here are 5 reasons we believe DOUBLE SHAMPOOING is so important…

• Deep Cleansing: The first round of shampooing targets surface dirt, oil, and product build-up, effectively removing these initial layers of grime. This allows the second shampooing to penetrate deeper, ensuring a thorough cleanse right down to the scalp. We always recommend ELEVEN Australia’s DEEP CLEAN CLARIFYING SHAMPOO or GENTLE CLEAN BALANCING SHAMPOO as the first cleanse.
• Enhanced Scalp Health: A clean scalp is the foundation of healthy hair growth. Double shampooing can help prevent the accumulation of sebum and residue, promoting a healthier scalp environment for the hair.
• Improved Product Efficacy: The second shampooing isn’t just about cleansing; it’s also about preparing the hair to better absorb conditioners and treatments that follow. With the hair cuticles open post-cleanse, products can penetrate more effectively, enhancing their benefits. The second shampoo is also your chance to deal with hair concerns whether that’s HYDRATION, VOLUME, SMOOTHING. REPAIR or TONING.
• Volume and Texture: For those looking to add volume to their hair, double shampooing can make a noticeable difference. By thoroughly cleansing the hair, it can appear fuller and thicker, as there’s no residue weighing it down.
• Misconceptions Debunked: Concerns about hair loss from double shampooing are unfounded. When done correctly, this method does not cause hair loss but instead leaves your locks more vibrant and healthy-looking.

Incorporating double shampooing into your hair care routine can unveil the full potential of your hair and scalp health. Remember, the key is to choose the right type of shampoo that suits your hair type and condition to avoid dryness or damage.

To find out more about how Wonderful Brands can help you grow your salon retail with simple strategies and easy to understand product ranges like ELEVEN Australia speak to your Wonderful Account Manager now.