ELEVEN Australia X Rolf Ekroth

ELEVEN AUSTRALIA partner with ROLF EKROTH for SS 25 COLLECTION “LAVATANSSIT” at COPENHAGEN FASHION WEEK.

With a vibrant history of working with fashion designers across the globe, our ELEVEN Australia team were excited for our very first Copenhagen Fashion Week in partnership with Rolf Ekroth. As a leader in this season’s CPHFW NEW TALENT program – a scheme that nurtures notable upcoming Nordic talent – Rolf Ekroth positioned itself as one to watch. The collection, inspired by the Finnish designer’s personal experiences at Lavatanssit – alike to an old-school open-air barn dance event – is a playful nod to the founder’s upbringing. A love letter to summer nights spent at Finnish dance pavilions scattered across the Finnish countryside.

ROLF EKROTH is an independent Finnish fashion label that champions utilitarianism, nostalgia, and the power of sustainably produced clothes. Values we share at ELEVEN Australia, making this partnership the perfect fit.

The Spring/Summer 25 collection “Lavatanssit” reimagines traditional dance attire with a contemporary edge, merging hand-painted floral prints and innovative silhouettes. Tailored suits offer a modern take on relaxed elegance with sleek lines and subtle details.

Flowing dresses in airy fabrics, capture the romance of a lakeside dance. From mood-board concepts to models on the runway – our ELEVEN Australia Hair Team led by Hair Director Melvin Royce Lane brought Ekroth’s vision to life with a modern, youthful ‘wet look’ inspired hairstyle.

For this hair look Melvin and our ELEVEN Australia team applied products directly to the roots and then through to the ends. Starting with Miracle Hair Treatment and Sea Salt Texture Spray to create texture and piece-y definition. Then Smooth & Shine Anti-Frizz Serum was worked in to add a sleek shine, followed by Make Me Shine Spray Gloss to create a glossy wet-like finish.

PRODUCTS USED:

• MIRACLE HAIR TREATMENT to prepare the hair
• SEA SALT TEXTURE SPRAY to create texture and piece-y definition
• SMOOTH & SHINE ANTI-FRIZZ SERUM to add a sleek shine
• MAKE ME SHINE SPRAY GLOSS to create a glossy wet-like finish

SHOP PRODUCTS USED: