INTRODUCING ELEVEN AUSTRALIA’S THE ESTATE!

ELEVEN Australia Captures Timeless Beauty: Campaign Shoot at The ESTATE

Our latest ELEVEN Australia Campaign set against the backdrop of the historic and timeless location of Ripponlea Estate, is the perfect fusion of Australian heritage, old Hollywood charm and contemporary hairstyles of today. The campaign features just two models and how to achieve different hair looks, textures, styles and colour by using the right product.

The ESTATE location captures the timeless beauty of the late 1800’s Victorian era with elegance and charm

Set amidst magnificent gardens and nestled in the heart of Melbourne Australia, The ESTATE location captures the timeless beauty of the late 1800’s Victorian era with elegance and charm.

With its lush greenery, the light filled glass conservatory in the corner of the mansion takes centre stage for the campaign, while the 1930’s remodelled ballroom, drawing and sitting rooms overlook the pool and tennis court reflecting the owner of the times’ love for old Hollywood style. Moving to the Master Bedroom, with its pink carpet, curtains, and blue walls, the campaign takes on a different look and feel again that is reflective of the changes that took place at The ESTATE in the 1950’s.

“I loved doing the hair on this campaign.” says ELEVEN Australia Co-Creative Director Joey Scandizzo.
“While the location had such nostalgia and rich history, I wanted to create contrast by keeping the hair modern and undone but with subtle nods to the old Hollywood glamour and 50’s charm that was reminiscent of The ESTATE.”

While all the styling range in ELEVEN Australia is lightweight and high performing, the key products of choice on The ESTATE location shoot were DRY FINISH WAX SPRAY and DRY FINISH TEXTURE SPRAY to ensure the hair remained lived-in, textured and healthy.

When the looks called for more glamour, Joey’s product of choice was GIVE HOLD FLEXIBLE HAIRSPRAY. The perfect on-set product that allows you to build up a strong hold in the hair with each spray, but then can be effortlessly brushed out to create a new look Cue ELEVEN Australia’s STYLING BRUSH, the ultimate everyday hairbrush and smoothing tool, made from a combination of cruelty-free natural bristles and quality nylon.

While hair styling is often the hero on ELEVEN Australia shoots, showcasing the perfect blonde with ELEVEN Australia Colour was The ESTATE campaign standout.

“Working on a blonde model for this campaign really allowed me to highlight how incredible our blonde portfolio is. The results are clean, and the hair feels so shiny and healthy. As a bonus we got to use the new KEEP MY COLOUR BLONDE TONING SPRAY on set. I love the versatility of this product, use it to tone the hair globally, or target tone a specific area. Formulated with a thermal protection and high performing ingredients, such as Argan & Marula Oil, it’s my go-to product for blondes to keep their hair feeling hydrated and healthy!” says ELEVEN Australia Colour Brand Ambassador & Australian Colourist of the Year Rachel Vitullo.

While most of The ESTATE shoot features the beautiful Australian natural light, campaign photographer and ELEVEN Australia Co-Creative Director, Andrew O’Toole ,was also able to capture beautiful golden light that we offset by the mansion’s interior of bronze coloured plaster ceilings and decorative cornices.

 “I love playing with light, making colours richer to create a mood, and The ESTATE allowed me to explore this in spades.” says Andrew.

HAIR JOEY SCANDIZZO

COLOUR RACHEL VITULLO USING ELEVEN AUSTRALIA COLOUR

PHOTOGRAPHY ANDREW O’TOOLE

MUA KYLIE O’TOOLE

MODEL ANNELISE DEMMLER

MODEL SAM COLLINS

STYLIST IRENE TSOLAKAS

PRODUCER ROB GATTUSO

DESIGNER GIOVINA TARASIUK

CAMPAIGN ASSISTANT GEORGIA BATEMAN