Meet The ELEVEN Australia Creatives

The Visionaries Behind ELEVEN Australia: A Creative Force Reshaping Haircare Education

Meet the extraordinary minds steering the ship at ELEVEN Australia – the Co-Creative Directors, the fashion industry maven, the Most Wanted Expert Educator, and the seasoned Brand Artist. Together, they are reshaping the landscape of hair and body care with a commitment to simplicity and effectiveness.

At the helm are the renowned Co-Creative Directors, Joey Scandizzo and Andrew O’Toole, whose illustrious careers as a celebrity hairstylist and award-winning photographer, respectively, have left an indelible mark on the industry. Recognizing a need for a new, innovative approach, they embarked on the journey to create a range that’s not just self-explanatory but also injects a dose of freshness and fun into your daily routine – thus, ELEVEN Australia was born.

Melvin Royce Lane, with his roots deeply embedded in the fashion industry, brings a modern and fresh perspective to education. Having directed hair for major fashion events, including Australia’s Next Top Model and prestigious fashion weeks, Melvin’s cultural inspirations shine through in his work, delivering the latest hair trends for the brand.

New to the ELEVEN Australia family is Conor Doyle, the Most Wanted Expert Educator, whose unique approach to education and content creation is set to captivate audiences at upcoming events and shows. Follow his captivating journey on Instagram, where his distinct style comes to life.

Adding a vibrant splash of color to the mix is Paul Dennison, the newly appointed ELEVEN Australia Brand Artist. With an impressive background in color expertise and a wealth of experience on stage and behind the scenes, Paul is set to elevate the brand’s education to new heights.

Last but certainly not least, Katie Groves, with over 14 years of salon and education experience, is a guiding force for stylists looking to grow in confidence. As an educator for ELEVEN Australia in the UK, she seamlessly blends real salon experience with brand knowledge to provide expert guidance and advice for stylists and salons at every level.

Together, these visionaries are not just reshaping haircare education; they are redefining the way we approach beauty and self-care. Join the ELEVEN Australia journey as they continue to simplify and elevate your hair and body care routine, one innovative product at a time.

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