The Benefits of Glossing Treatments for Hair

Glossing treatments offer numerous benefits for clients, enhancing their hair with beautiful shine and vibrant tones. Here’s a deeper look into why glossing might be the perfect choice for your clients:

1. Low-Commitment Color: Glossing allows clients to experiment with new tones without long-term commitment. It’s an excellent option for refreshing existing colours or trying out new shades, making it a versatile choice for those who like to change their look frequently.

2. Enhances Shine: A gloss treatment coats the outer layer of the hair, adding a beautiful shine that makes hair look healthier and more vibrant. This can be particularly beneficial for hair that looks dull or lifeless.

3. Gentle on Hair: Unlike traditional dyes, glossing treatments typically use a low percentage of peroxide, which means they are gentler on the hair. They sit within the cuticle without shifting the natural hair colour, reducing the risk of damage.

4. Frequency of Treatment: The longevity of a gloss treatment can vary depending on hair texture and porosity. Generally, a gloss can last up to 20 washes, making it a practical and manageable option for maintaining beautiful hair between salon visits.

How Glossing Treatments Work
A gloss treatment works by coating the hair’s outer layer, providing not only a stunning shine but also a subtle tone enhancement. This process involves a low percentage of peroxide, ensuring that the treatment is gentle on the hair cuticle and preserves the natural hair colour.

The Popularity of Glossed Hair
The trend of glossed hair has surged, partly due to the influence of the Aussie trend of lived-in blondes. This trend emphasises a natural, sun-kissed look, reminiscent of stepping off Bondi Beach, with subtle, lived-in tones. This approach to colouring has introduced the concept of low-commitment color to a broader audience, making glossing a popular choice.

Attracting New Clients with Glossing Treatments
Glossing treatments can be a powerful tool to attract new clients to your salon. One major concern for clients considering hair colour is the potential for damage. Glossing addresses this fear by offering a no-commitment colour option that is gentle on the hair. Additionally, the current trend of “glass hair” – hair that is exceptionally shiny and smooth – can be achieved with clear gloss treatments, appealing to clients who desire a sleek, polished look without adding colour.

Pitching Glossing Treatments to Existing Clients
To pitch a glossing treatment to an existing client, emphasise the versatility and low-commitment nature of the service. Suggest a seasonal tone refresh, such as warmer coppers in the winter or beige blondes in the summer, to keep their look updated and exciting. Highlight how these subtle changes can make a big difference, ensuring they return to your salon regularly for these easy, impactful updates.

Recommended Glossing Product
ELEVEN Australia Liquid Demi Permanent COLOUR

This product offers a high-quality gloss treatment that enhances shine and adds beautiful tones, perfect for achieving the desired results while being gentle on the hair.

Let's Talk

We love to connect. If you think we could work together or just want to learn more about us, fill in the form and we’ll get back to you.